When it comes to advertising on social media, things are not the way they used to be. In the early days of social media, it was possible to accomplish a lot through organic reach. However, things have changed. There is a lot more competition. In addition, people have become suspicious of brands on social media. Many brands and businesses feel that the only way they can possibly succeed on social media is through paid advertising.
However, other business leaders disagree. Marketing experts point to the fact that organic social media reach has many advantages that paid advertising does not. For example, social media was primarily created to be social. It was created for the community and for connections with family and friends, but also with brands and companies people were fans of.
That is not to say that paid advertising does not have its benefits. Clearly, businesses are seeing an ROI from paid advertising. This year, paid advertising on social media will reach twenty one billion dollars. That is more than twenty five percent of all digital advertising. This is only expected to grow in the coming years. However, organic social media posts have their advantages, too. People can connect easier with a post that is not paid for and marked as sponsored, as they tend to be more suspicious of ads in general. It is a good idea to invest money in paid advertising, but also to invest money in a team or an employee who will help out with organic marketing.