Facebook is one of the most popular social media platforms in the business world. According to data from eMarketer, 41% of small businesses in the U.S. use Facebook as part of their marketing strategy. In this post, we’ll be discussing four ways you can use Facebook for marketing.
1. Make Use of Your Facebook Business Page
A Facebook business page allows a business to build a strong relationship with its customers; not just by listing product offerings or services, but also by sharing images, posts, and links. Ensure that your Facebook page truly reflects your brand. Use your company’s logo as the profile image for your Page. Additionally, choose a cover image that is striking and showcases what your business does.
2. Host Facebook Contests
Hosting Facebook contests is another marketing tactic that can increase brand awareness and potential customers. There are different types of contests including sweepstakes, promotions, and video contests.
When running a Facebook contest, have in mind that you will need a third-party app to create the Facebook contest. Your users will then be directed to the app from their Facebook page.
3. Facebook Advertising: Classic Ads
You can advertise your business with Facebook ads (MarketPlace Ads). These classic ads appear in the side column of the Facebook website. The ads include an image, a headline and a click-through link to an app, Facebook page or any other website.
4. Sponsored Stories
Sponsored Stories is a form of “word of mouth” online marketing concept. They are a form of Facebook ad that shows a user’s interactions to their friends. For instance, when a user sees that two or three of his/her friends like a certain page, the user will be more inclined to pay attention.
Facebook has it that Sponsored Stories have 20 percent lower Cost Per Click and 46 percent higher Click-Through Rate than ordinary Facebook ads.