The music streaming industry is getting a lot of attention because this is where most music lovers are going to get their music. Many people have moved away from buying music because it is simply just easier and less of a hassle to stream. Tidal is one of those music streaming websites that has managed to give a lot of people confidence about the music streaming industry.
Desiree Perez is helping Jay-Z do great things with his music streaming service. She has proven that there are a lot of people that want exclusive content, and this has been the direction in which Jay-Z has decided to take his digital music streaming service.
What makes Tidal different from all of the other services that are out there is the business model that this company has. Desiree Perez is helping Jay-Z build an artist owned business model. This is different from the other music streaming services that are owned by executives that have no artist in roles of ownership. When Tidal was presented to the public it was presented as a company where the artists were in control of the situation. Desiree Perez knows that this is a concept that works because there have been so many issues with music streaming and the artists that have become disappointed by the royalties that they receive.
According to Business Insider, what Desiree Perez and Jay-Z are trying to do is rectify this situation. They are trying to balance the playing field and get to a point where the artists and the music fans are both pleased with the overall outcome.
Artists are much more inclined to provide the exclusive content when they can benefit from a music streaming service like Tidal. This is what Desiree Perez is doing to help Jay-Z earn a top spot in music streaming.