Facebook is well known for keeping in touch with family and friends and for sharing funny videos. The test to integrate ads into Facebook’s Messenger has begun. The company has said that it will launch its characteristics as a small test in Thailand and Australia, which will for the first time allow businesses to have their ads placed on the Messenger home screen. This style of advertising entails a large thumbnail image followed by a text and a link of the same. These ads will appear below recent conversations.
The link will be able to direct users on taking different actions like clicking to learn more about the service or the business in question. This action is similar to the way that Facebook business pages today can directs users to start a chat.
Currently, the ads sit on a huge space on the home screen, which is below your favorites and up above the section that shows which friends are online. This feature about the Messenger makes it less user-friendly since you will have to scroll way past the large ads which you may not be interested in.
Facebook has, however, promised that the ads will not appear in conversations not unless the user clicks on the ad itself or chooses to start a chat with the brand being advertised. This will make it more convenient for its users.
Generally, businesses have been waiting for this moment for a long time when they can use the Messenger platform to reach to their customers and increase their sales easily, gain brand awareness and increase interaction with customers. It is clearly an exciting feature for them as it will lead to growth for their respective businesses.