Category Archives: Cosmetics Industry

Why Lime Crime Founder Doe Deere is Just Plain Cool

Lime Crime founder Doe Deere is, without a doubt, one of the coolest people. No matter if she’s attending a black tie gala or lounging on a blanket at a music festival, she always looks like she has just emerged from a castle where a team of singing birds (that are somehow also stylists) crafted a vibrant look just for her. You can spot her by her fascinating and ever-changing hair color. She rocks orange, blue, pink and purple – changing frequently based on her mood. She has the face of a porcelain doll and her makeup reminds me of a work of art.


Of course, that is likely the type of style you would expect from the founder of revolutionary beauty brand Lime Crime. There is nothing typical about Lime Crime and similarly, nothing typical about Doe Deere. She founded Lime Crime with the mission to revolutionize makeup. She didn’t just want to change how people shop, but to inspire them to use makeup to express themselves and to change the way they feel, both inside and out.


Fans of Lime Crime call themselves unicorns. This name came from their shared desire to stand out as a beautiful creature. Lime Crime started as a very niche company where people could find high-quality lipsticks in shades like blue and purple. Yet, the high quality of the products quickly brought Lime Crime products across the line into mainstream. The lipsticks gained a reputation for setting new standards for quality ingredients and for outlasting even the most expensive brands. Today, the beauty products are found on the top lists of beauty bloggers and celebrities around the world.


The rapid takeoff of Lime Crime is due partly to the company’s focus on making digital marketing and social media the cornerstone of their marketing strategy. Lime Crime isn’t afraid to shine its spotlight on specific fans. Through social media and its website, Lime Crime typically calls out multiple unicorns each day, complimenting them on their looks. By showcasing individual fans, Lime Crime has encouraged fans to follow and engage with each other, building a network of Unicorns who engage in the digital space.


Doe Deere recently gave some incredible advice in an article on Guest of a Guest. When asked how to make your dreams come true, she told Guest of a Guest that we should simply follow our hearts and not be afraid to follow that passion that is already burning inside of all of us. Learn more:


Doe Deere: Queen of Unicorns

Doe Deere, also known as the “Queen of Unicorns“, shares her love of all things rainbow and makeup through her cosmetics company LimeCrime. Her story of success is unconventional and shows others that they have the same opportunity to make their dreams a reality.


She was born in Russia and moved to the New York when she 17. Even at a young age, she was driven by her dreams. Her biggest dream was to become a musician in New York, which is exactly what she did. she met her husband through the band she played in and they became collaborators in marketing for the band.


She wasn’t exactly new to the world of entrepreneurs, as she had her first business at the age of 13. Her first business was selling temporary tattoos to her classmates and made them popular by showing that it was okay to wear them.


In a beige and natural world, it was hard for her to find bright, bold colors that she loved. So, in 2008 she became an entrepreneur when she created her cosmetic company LimeCrime. Her mission was to show women that makeup is a way to express themselves without the fear judgement and that this free expression leads to the freedom to be themselves. Learn more:


We use clothing, hairstyles and colors, and makeup to express ourselves everyday. That’s why LimeCrime’s mission is to revolutionize the way we shop for makeup and embracing the way it makes us feel. Makeup is a way to express ourselves unapologetically and helps us create looks that are as unique as our moods.


Beauty isn’t what others deem as natural or what society thinks looks good; it’s the way it we feel in the moment. Makeup isn’t used to hide imperfections, but used as a form of freedom and expression. This is the mission that Doe Deere had in mind when she created her company.


Makeup isn’t the only mission Doe Deere has, she’s an avid supporter of women owned business and entrepreneurs. Deere frequently speaks to other women entrepreneurs about finding their voice and following their ambition. She encourages them to embrace their weirdness and get in touch with who they are. This is where their full potential is reached.


Her advice to young women is to follow their hearts, because everyone has something special about them that they can share with the world. When you follow your heart and know who you are, that’s where the magic begins. Learn more:


The Secret to Doe Deere’s Success

When one thinks of an entrepreneur, often it’s the image of a man in a three piece suit or a technological wizard wearing a tee-shirt and jeans thinking up the next new social media fad like Facebook or Twitter.


These days, however, entrepreneurs come in all styles and persuasions as the World Wide Web has leveled the playing field for many to do quite well in the e-commerce arena. Today’s business savvy marketers are young, hip and have a huge social media following. This totally describes beauty maven Doe Deere, whose company Lime Crime Cosmetics has taken social media by storm.


Lime Crime Cosmetics has over 2.6 million followers on Instagram, where happy customers love to upload photos of themselves wearing this line of fabulous cosmetics. The question is how do entrepreneurs get started in this highly competitive global economy? One expert to ask is Doe Deere who gave an interview to French, In the article, she gives fans whom she has inspired some great tips on how to be successful. She started her own business with little money and her own sense of style. If you see her photos in articles and on her company website, you will no doubt notice that her hair is sometimes blue, green or pink, whatever suits her mood. Doe Deere’s fashion looks are also setting trends where sometimes she breaks the rules and more often than not makes up some of her own. Ms. Deere maintains that everyone has a skill or a talent which they can nurture and develop. She recommends working with skills you have or can easily enhance rather than trying to tackle something that does not quite fit.


The first thing to note about Ms. Deere in the business sense is that she is passionate about what she does. She finds personal joy in producing and selling products that people can feel good about buying. She holds true to her core values as Lime Crime cosmetics are vegan-friendly and cruelty-free, which appeals to her target customers.

Doe Deere says you have to have a passion to do what you are doing to make it a success. Without that passion and personal dedication, it’s hard to have others believe in your brand.


There will be times when things do not go smoothly and that passion will keep an entrepreneur going through the tough times. As problems will no doubt occur, it’s imperative to face problems