Category Archives: Campaign Expert

Glen Wakeman a Veteran Financial Services Executive

Glen Wakeman established a SAAS company, LaunchPad Holdings in 2015 where he currently serves as the CEO. With the experience of more than 20 years in the financial industry, he rightly suits this role. Mr. Wakeman also has a vast of experience working in several major institutions including Nova Four (he was the co-founder and president), Doral Financial Corporation (served as the president and CEO). Additionally, he also worked at Doral Bank where he served as the chairman of the board, worked at GE where he held the position of CEO after he was considered a role model in Growth Leadership by the company’s board of directors. Doral Financial Corporation is the parent company of Doral Bank and is the largest lender in Puerto Rico. (Doral Financial Corporation Names Glen Wakeman President)

Wakeman is also regarded as an entrepreneur and a mentor in his lengthy career as he has transformed businesses with &15 billion in assets and more than 15,000 staff members. One of his many works has also included guidance in new market entry, M&A s, Startups, divestitures and exponential growth among others. He has a passion for building businesses by improving individual agility and the company employing the proven methodologies that assess several dimensions of performance: leadership and risk management, governance, human capital, and execution.

Wakeman also being a writer and an investor has enabled him share and provide insights in his blog posts on matters relating to strategy, emerging markets, international financial matters and more. Presently, he counsels Sitter Bees and Dreamfunded and has also assisted several C-level executives as he is a great mentor in the business world.

Glen Wakeman has lived and worked in several countries including Brazil, Mexico, United Kingdom, United States, and Argentina. He additionally controls operations in 30 different countries and is globally recognized as a mentor to many business people in the field. Glen Wakeman has mainly played in positions of increasing responsibility in business development, regional management, general management, operations, and technology as well.

Glen Wakeman Graduated from the University of Scranton with a Bachelors degree in Economics. He also holds an MBA from the University of Chicago.

Find out more about Glen Wakeman:  Twitter |

Lori Senecal; a Force to Reckon With

Lori Senecal was recently announced as the Global CEO of CP+B. in the new position; Senecal will be in charge of CP+B’s global expansion efforts. She will be in charge of the coordination and management of the company’s eight international offices. She will also be in charge of any new offices that the company sets up.

She got her role thanks to her commitment to invention and innovation in the industry. She has also been noted for embracing new technology. Her appointment is a show of CP+B’s commitment to global expansion. The company recently won the Infiniti global creative account.

What She Thinks of Her Appointment

Lori said on Forbes Magazine that she was honored to work alongside Chuck Porter at CP+B. She said that she looked forward to aiding in the global expansion of the agency by working in corporations with all the exceptionally talented people at its offices.

How Her Career Has Developed

Over her long career, Lori has developed partnerships, accelerated global growth in agencies, created great new business divisions, and led numerous blue chip accounts such as Nestle, Coca-Cola, and BMW. While at CP+B, she will retain her position at MDC Partners. She has worked with leaders of advertising agencies that have the greatest growth and impact on the industry within the MDC Partners network.

She also managed to transform kbs+ from an agency with just 250 employees into a global behemoth with a 900-person workforce. The agency is today considered to be a highly creative and efficient leader globally. Lori Senecal was the CEO of Kirshenbaum Bond Senecal + Partners (kbs+). The company has some great clients such as Vanguard, BMW, and HomeGoods. Lori pioneered a culture of inventiveness with a focus on creating breakthroughs and innovations that delivered a competitive advantage to businesses and brands. Among the things that she championed to support the culture of innovativeness at kbs+ are kbs+ spies &Assassins, kbs+ Content Labs, and kbs+ Ventures. She also sits on the 4A’s National board of Governors. Lori recently won the quantum Leap award at the AWNY Game Change Awards.

Before joining kbs+, she was the President of McCann Erickson Worldwide. She worked at its New York flagship office and was in charge of areas of strategic planning, account leadership and innovation. It was in 2014 that she was appointment as a board member of MDC Partners. Besides that, Ad Week has named her as among the Women to Watch.