Category Archives: Campaign Expert

Lori Senecal; a Force to Reckon With

Lori Senecal was recently announced as the Global CEO of CP+B. in the new position; Senecal will be in charge of CP+B’s global expansion efforts. She will be in charge of the coordination and management of the company’s eight international offices. She will also be in charge of any new offices that the company sets up.

She got her role thanks to her commitment to invention and innovation in the industry. She has also been noted for embracing new technology. Her appointment is a show of CP+B’s commitment to global expansion. The company recently won the Infiniti global creative account.

What She Thinks of Her Appointment

Lori said on Forbes Magazine that she was honored to work alongside Chuck Porter at CP+B. She said that she looked forward to aiding in the global expansion of the agency by working in corporations with all the exceptionally talented people at its offices.

How Her Career Has Developed

Over her long career, Lori has developed partnerships, accelerated global growth in agencies, created great new business divisions, and led numerous blue chip accounts such as Nestle, Coca-Cola, and BMW. While at CP+B, she will retain her position at MDC Partners. She has worked with leaders of advertising agencies that have the greatest growth and impact on the industry within the MDC Partners network.

She also managed to transform kbs+ from an agency with just 250 employees into a global behemoth with a 900-person workforce. The agency is today considered to be a highly creative and efficient leader globally. Lori Senecal was the CEO of Kirshenbaum Bond Senecal + Partners (kbs+). The company has some great clients such as Vanguard, BMW, and HomeGoods. Lori pioneered a culture of inventiveness with a focus on creating breakthroughs and innovations that delivered a competitive advantage to businesses and brands. Among the things that she championed to support the culture of innovativeness at kbs+ are kbs+ spies &Assassins, kbs+ Content Labs, and kbs+ Ventures. She also sits on the 4A’s National board of Governors. Lori recently won the quantum Leap award at the AWNY Game Change Awards.

Before joining kbs+, she was the President of McCann Erickson Worldwide. She worked at its New York flagship office and was in charge of areas of strategic planning, account leadership and innovation. It was in 2014 that she was appointment as a board member of MDC Partners. Besides that, Ad Week has named her as among the Women to Watch.

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