Category Archives: Businesses And Social Media

Tech Experts Reveal Top Tips For Small Businesses On Social Media

Almost every business nowadays has a social media presence. Keeping in touch using Facebook, Instagram, Twitter, or even Pinterest is a great way to expand a business’ consumer base and spread company news. However, as the old adage goes, “with great power comes great responsibility.” Many social media gurus are now sharing the biggest tips small businesses can use online.

 

The first mistake a business can make is not updating their social media profile often. Some businesses take the time to set up their Facebook, Twitter, or Instagram page, only to leave it completely blank. Social media experts recommend every business put up fresh content at least every week to retain and attract new customers.

 

One solution to this issue is to set up a strong posting schedule. There are various tools out there to help businesses schedule posts, including Buffer, Sprout Social, and Hootsuite.

 

Another strong solution to organically strengthening a business’ social media page is to champion user-generated content (UGC). Using UGC often shows the company is actively concerned and interested in their customers. It’s important, however, for companies to ask the user if it’s OK to share his/her post before re-posting UGC.

 

One important way to engage with users is to take a look at their comments and respond to them quickly. One of the major problems businesses with social media sites face nowadays is addressing comments in a reasonable timeframe. Even if a business can’t respond fully to a user’s question, it’s important to at least acknowledge that the comment has been read and that the company is actively considering it.

 

The bottom line is that all businesses should remain vigilant and active if they are tempted to open up a social media website. The wiser businesses use social media, the stronger growth they can expect.

 

 

Social Media Succeeds in Providing a Better Advertising Option to the Small-Scale Entrepreneurs

There has been uproar on the use of social media among the young millennial and the businesspersons. Most of the youths use social media for entertainment while entrepreneurs use it to promote their businesses. The small-scale entrepreneurs who may not have enough capital for advertising and marketing turn to social media as an alternative. Most of them attest to great success in their business by using different platforms such as Facebook, Twitter, Instagram, Youtube, Google +, and Pinterest, among others.

 

 

Use of social media in business

 

 

Internet Retailer’s Social Media 500 gave a report showing that the top 500 social media retailers earned $3.3 million in 2014. In addition to that, the social media driven retails and the traffic sales have registered higher sales compared to other online channels. Entrepreneurs using social media in their business may customize their ads to contain the “buy” button on the posts. The other way of generating money using the social media includes directing traffic to their websites and applications through advertising. Approximately 64% of the small business owners rely on social media for their business advice.

 

 

Social Media and Marketing

 

 

Small business owners with no experience and capital in business turn to social media for advertising. The variation in the use of the social media depends on one’s budget, the target audience, and the company’s goal. Instagram is ideal for posting the high-quality photos while Twitter works well with multiple posts daily. Artistic and women products perform best on Pinterest while Linked In targets very formal clients or businesses. An entrepreneur intending to spend some capital on paid ads would consider using Facebook.

 

 

YouTube Pays $1billion to the music industry

 

 

According to a December post on Business Insider, YouTube has paid the music industry more than $1 billion in the past one financial year. The income paid out covers the advertising alone without the inclusion of revenue generated from subscriptions. YouTube intends to increase the number of subscriptions as a way of helping the digital companies increase their average revenue per year. The digital media use the subscriptions to provide an ad-free premium experience to the users and increase their income every year.

 

 

 

Social Media Contracts for Small Businesses

Many small businesses have Facebook pages, Twitter accounts and other social media outreach, but that kind of social media presence is quite limited. As pointed out by Shama Hyder at Forbes, vendor partnerships remain silo-ed. She offers the idea that small businesses and franchises, particularly those without a solid brick-and-mortar presence, require social media promotion in their contracts with larger organizations. Here’s how that works.

 

In her example, Dippin’ Dots franchisees often work events at stadiums, concerts or other large venues. The franchises promote themselves on social media, but what about the lost opportunity of site promotion? Not all franchises and small businesses can afford to sponsor an organization, but being included in their social media promotion can be a free or inexpensive way to increase a small business’ social media influence.

 

This type of strategy is considered “cross-pollination.” It’s traditionally used by companies with similar products and services. In other words, a shoe store might partner with, or help promote, a nearby accessory store. This increases the influence and reach of both businesses without undermining their independence.

 

Downtown business districts band together to create websites and encourage tourism. This can also be done across social media platforms.

 

Other cross-pollination social media strategies include extending your businesses circle of likes and friendships. Sharing hashtags and other media mentions are strategies. What makes social media promotion so much better for small businesses than traditional marketing, is its low cost and high reach. Make certain to leverage it as much as possible.

 

Google’s CEO Decries Proliferation of Fake News Stories

Sundar Pichai, CEO of Google, had a recent interview with the BBC. During the interview,  Pichai remarked upon the issue of fake news stories after the election of Donald J. Trump to the American presidency and commented that Google had made some errors they plan to fix. Pichai commented that in the billions of queries Google receives every day, there are bound to be moments where inaccuracies were known but not corrected. He went on to state that such issues are opportunities to learn and refine algorithms.

 

When asked about false news stories and their effect on the American election, he said that there was much discussion on social media’s influence and that he wasn’t convinced about its effects. Pichai went on to say that when results are as close as they were, many factors become visible as potential influences.

 

This week saw Google establish a conspiracy blog that questioned who won the election’s popular vote. It also announced that it would omit fake news sites from its ad network, a move that was mirrored by social media giant Facebook. Pichai’s remarks echoed Mark Zuckerberg’s, masters of a major social media platform amazed that fake news broadcast via social media could be so influential.

 

BBC reporter Kamal Ahmed, attempted to lead Pichai into admitting that fake news could certainly have had an affect on the outcome of America’s presidential election. Pichai responded by stating that fake news stories should be hamstrung and abolished as swiftly and completely as they can.

 

U.S. Elections Teach a Lesson About Social Media and Business

Two major American companies are learning hard lessons about how they should manage their social media channels with regard to politics.

 

The first major social media failure in the wake of the election of Donald Trump as President elect of the United States was New Balance, a company that often remarks that its tennis shoes are proudly made by American workers.

 

New Balance took a lot of heat from posting its support of Trump’s trade and economic proposals, which will ostensibly get rid of existing trade agreements such as NAFTA and CAFTA. Customers reacted swiftly to these comments with photos and videos of New Balance shoes being burned, thrown in the garbage and flushed down the toilet.

 

On the other side of the political spectrum, food delivery service and mobile app GrubHub also suffered a social media incident after an email sent to employees was interpreted as an invitation to Trump supporters to leave the company. GrubHub CEO Matt Maloney wrote about his disgust with certain aspects of the Trump campaign. In the letter, he invited employees to send a resignation letter if they felt like practicing the ideology behind some of the most shameful moments of the Trump campaign.

 

Both GrubHub and New Balance made the right business decisions and took to social media to clarify their positions and political views. The message communicated by both companies was that they welcome customers and employees whose opinions may be different than those of the executive board.

 

NYC Apartments For Rent For The Young Single Professional

 

The young single professional who is moving to New York would do well to work with TOWN Residential to find NYC apartments for rent that might be of good use to them. They need to find places that will actually help them be comfortable, but they also have to be sure that they have a place that will put them in the right part of the city. They come to TOWN Residential hoping that they can find a place to live that will make them feel a part of the city. There are many NYC apartments for rent, and the young professional can see them all with TOWN Residential.

 

Someone who wants to be sure that they can find all the right places in their price range should ask TOWN Residential to see a list of all the NYC apartments for rent. There are so many in the city that these people might be intrigued by a lot of different ones that are all over the city. These people are there to find out what is possible when they are shopping, and they have to keep asking questions that only TOWN Residential can answer. They have brokers who can make the search a lot easier.

 

Everyone who comes to New York looking for NYC apartments for rent should make sure that they have a chance to see many places that they will love. They get to make the final choice, but they can see NYC apartments for rent that will change their lives. They will live in these places every day near their work, and they can carve out a place in the city that will be perfect for them. That is why shopping with TOWN Residential is so important for the person who comes to the city seeking a new apartment.

No One Size Fits All Model When It Comes To Businesses And Social Media

Anyone who runs a business knows how crucial social media is to the overall success of it. That’s because social media is a big factor and people’s everyday lives. It’s how they get information, the good and bad, about a place. This can be overwhelming for a lot of businesses especially the ones just starting out. A business can be overwhelmed with all the different platforms that are out there and will try too hard to be on all of them. This will cause them to spread themselves too thin which isn’t good for business.

 

According to the Huffington Post, a business should instead choose one social media platform and get really good at utilizing it. There are many to choose from such as Twitter, Facebook, Snapchat, and Instagram to just name a few. According to the article, the platform a business chooses depends entirely on their target audience. If they have a service that is geared towards an older crowd then it might be wise for them to choose Facebook. Millenials tend to congregate towards Snapchat. It all comes down to demographics and figuring out which platform your target audience uses.

 

The type of service offered also needs to play a role. A hair salon would do awesome on Instagram because then the business can show off all of the hairstyles that they’ve accomplished.

 

Overall, every business will have a different social media strategy because no two businesses are the same. Yes, it is true that all businesses need to get on social media but there is truly no one size fits all model. What social media a platform a person chooses depends entirely on who their target clientele is and what kind of services that they offer. It’s important to zone in on one platform and really develop a following there. This well help your overall business be successful and reach as many people as possible.

 

Sam Tabar: Investor, Attorney, And Well Traveled

 

Sam Tabar is someone who has lived the life that many people dreamed about. He is someone that has worked as a successful investor. This shows that he has a lot of knowledge about the financial industry. It also shows that he knows how to manage his finances. As someone who is the Chief Operating Officer of FullCycle Energy Fund, he is in charge of many different aspects of the company. His experience working in different banks have made sure that he has the necessary skills for running a successful business. He knows what it takes in order to run a successful business.

 

Sam Tabar has also worked as an attorney at a law firm known as Skadden, Arps, Meagher Slate & Flom. He has become one of the most trustworthy attorneys of the law firm. He has studied law at Columbia Law School where he has gotten his masters degree. While he does have the credentials, the one thing that determines his success is how passionate and assertive he is when it comes to dealing with different cases.

 

Sam Tabar has served in leadership positions such as Merryl Lynch (Bank of America), and Sparx Group. He has traveled to Asia in order to work for Sparx Group. He was in charge of the financial aspects of the business. During his time working for the Sparx Group, he has used his strategies to gain profits for the company. Given his experience working for the company, he has proven that he is someone that knows how to make wise financial decisions.

 

Sam Tabar is also involved in philanthropic activities. Among the charitable acts that he has carried out was the founding of SheThinx, a feminine hygiene company that is geared towards the distribution of supplies to women who are in poverty.   Follow him for yourself on Twitter.