Almost every business nowadays has a social media presence. Keeping in touch using Facebook, Instagram, Twitter, or even Pinterest is a great way to expand a business’ consumer base and spread company news. However, as the old adage goes, “with great power comes great responsibility.” Many social media gurus are now sharing the biggest tips small businesses can use online.
The first mistake a business can make is not updating their social media profile often. Some businesses take the time to set up their Facebook, Twitter, or Instagram page, only to leave it completely blank. Social media experts recommend every business put up fresh content at least every week to retain and attract new customers.
One solution to this issue is to set up a strong posting schedule. There are various tools out there to help businesses schedule posts, including Buffer, Sprout Social, and Hootsuite.
Another strong solution to organically strengthening a business’ social media page is to champion user-generated content (UGC). Using UGC often shows the company is actively concerned and interested in their customers. It’s important, however, for companies to ask the user if it’s OK to share his/her post before re-posting UGC.
One important way to engage with users is to take a look at their comments and respond to them quickly. One of the major problems businesses with social media sites face nowadays is addressing comments in a reasonable timeframe. Even if a business can’t respond fully to a user’s question, it’s important to at least acknowledge that the comment has been read and that the company is actively considering it.
The bottom line is that all businesses should remain vigilant and active if they are tempted to open up a social media website. The wiser businesses use social media, the stronger growth they can expect.