Category Archives: Businesses And Social Media

Facebook and Pharma and the Online Advertising Landscape

Facebook ads are somewhat innocuous. The ads do need to be this way otherwise the user experience on the social media site would be difficult. No one wants to deal with annoying ads. So, Facebook employs a more subtle approach to presenting ads. A new decision by Facebook Health may lead to certain ads being impossible to ignore. Facebook wants to access revenue from pharmaceutical companies’ advertising budgets.

 

“Big pharma” has learned the same lesson many other industries discovered. Online and digital advertising is not the future. It is the present. Expanding online advertising through social media makes perfect sense. Pharmaceutical companies do understand a massive potential audience exists on social media platforms. This is why pharma companies have invested in Twitter and other social media sites. Surprisingly, Facebook has not previously invested much time or resources to draw in pharmaceutical company advertising dollars. The Facebook Health team has certainly noticed that big money has flooded into Twitter and Google’s coffers.

 

Facebook might be a very successful company, but the success is rooted in its ability to generate a profit. The number of people who sign up with Facebook and are active on the social network does not translate into sustainability. The social media platform still must make money in order to survive. Advertisers are in the same proverbial boat.

 

Pharma companies do need to advertise as well in order to maintain profitability and good stock prices. The digital and online worlds are perfectly new landscapes for informative pharmaceutical ads.

 

Latest Social Media Developments

Instagram has just added the Story Search feature, so now users can search for a location or a hashtag and see story compiled from posts made by other users. It can be useful in many ways such as checking what’s going on at a specific location. It can also be used to find out what other people are thinking about developing events, TechCrunch reports. There will be a privacy feature, which means only public posts will be seen.

 

Meanwhile, Pinterest has improved its food recognition software. Basically, it allows users to take photos of dishes with its Lens camera search, which the software recognizes and then delivers recipes for those dishes. Pinterest already had a feature that recognized an ingredient, and now is further expanding it.

 

In another development, Google, Facebook, Microsoft and Amazon are calling for surveillance reform. These giants are asking the government to overhaul foreign surveillance program.

 

This is likely to lead to further tensions between the White House and the tech giants. In a signed letter sent to House Judiciary Committee, these tech companies are asking for several reforms including greater privacy protections and more transparency.

 

Lately, social media and high-tech companies have become politically active. For example, they have entered into legal battles with Trump’s administration over travel ban and transgender equality. They’re also preparing a battle over net neutrality regulations.

 

 

 

Small Business Strategy

One of the most important aspects of running a business is marketing. However, many business owners are so busy that they struggle to find the time to effectively market their business to new customers. Not only is marketing time consuming, but it also is something that costs money in a lot of cases. This is where a social media strategy comes in. There are a lot of reports of companies growing quickly from using social media the right way.

 

 

Online Traffic

 

Any new business needs to have some kind of web traffic. With all of the changes that are starting to happen, you need to make a plan for how to invest in the future. Over time, social media is a great way to drive sales and profits in your business. There are a lot of business owners who struggle in this area because they do not have a lot of experience with technology. Some people are even hiring firms to help them with their overall strategy in business.

 

 

Future Changes

 

In the world of business, things are always changing, As a business owner, you must be willing to innovate in order to drive sales and profits over time. There are many people who are ready to bring in more customers through social media. Social media is more complicated than many people realize if you are going to use it the right way. In the future, more forms of social media will come out that you need to learn.

 

Twitter Fixes Advertising Measurement Reports

Twitter can be dubbed an embattled social media enterprise. Although untold millions of people use Twitter daily and the company has pulled in over $500 million in revenue over the course of its last quarter, Twitter has not exactly established itself as the most stable of social media companies.

 

Twitter has not exactly been able to impress advertisers. The huge revenues garnered by the company do not automatically indicate major success. Twitter most pay out millions of dollars in overhead and operational costs to stay in business.

 

To address various fiscal concerns, Twitter is seriously trying to impress and woo advertisers.

 

Twitter is now instituting a new data and metrics systems in order to provide better measurements to advertisers. This way, advertisers can better figure out whether or not their Twitter advertising is capable of bringing forth the results and sales desired.

 

Advertisers who are legitimately concerned about the accuracy of conversion and metric stats are not likely to invest more funds. If advertisers are not advertising to the maximum degree at the maximum amount of money, an advertiser-supported endeavor ends up faltering. Twitter understands this. That is why the social media company is taking clear steps to address concerns and build confidence in advertisers.

 

Why didn’t Twitter do this a long time ago? No one really knows why Twitter did not institute reliable measurement systems. The fact that Twitter took so long to do so reveals a lot about why the company has been plagued with problems. Hopefully, Twitter learned the error of its ways and will be making adjustments.

 

Social Media Engagement Is What Makes Businesses Want To Use The Sites

Social media is not just a place for individuals but also for the businesses that so many of us enjoy and benefit from. Those businesses go on social media in order to find a broader audience for its products and try to encourage us to check them out. They may also have a little fun on their profiles in order to encourage greater engagement.

 

Business Insider detailed some of the statistics about social media in a recent article. They talk about not just the raw numbers of how many people are using the various websites but also the fact that so much Internet time in general is used on social media. As it turns out, about 20% of all Internet time spent by Americans goes to social media these days, 14% of that is Facebook alone.

 

Obviously, if we are all spending that much time on social media we must really care about what is happening there. It is also a big amount of time that is used in a given day and therefore a place where companies need to be spending some time as well.

 

Engagement is the most common on some social media websites and not as common on others. Facebook remains the king of both the number of users as well as the engagement of those users. Snapchat does not have as many users as some other social media websites, but it turns out that the engagement levels on Snapchat are very high as well.

 

The way that a social media site works over time changes. People are posting fewer statuses on Facebook these days, but they are consuming more news and videos than they ever were in the past. Companies have to be aware of these changes and try to adapt to them as best as possible for the best results. They can make gains in user engagement if they just work with the way that people are using the site. If they are to make a move on Facebook these days it should probably be more video or news related.

 

These are the types of things that are shaping the corporate social media landscape today. What tomorrow brings is up to the social media users both individuals and corporate accounts.

 

The Price is Right Kicks Off Socially Awesome Week

Most everyone knows how long the Price is Right has been on the air. If you aren’t aware, the Price is Right is very popular in America. As a matter of fact, the Price is Right is the longest-running television game show in existence. Eventually, every television show needs to change up a tired formula. Throughout this week, the Price is Right will be featuring personalities from the world of social media. This specially themed week will be known as Socially Awesome Week.

 

The producers of the Price is Right have previously stated that they love social media. This special week of the long-running game show will also feature social media related games and prizes. You might even find a few social media superstars appearing in the showcase presentations. People from all aspects of social media will be appearing on this Socially Awesome Week of the Price is Right. One cool feature is Thursday’s episode will be a direct recreation of a set from the year 1983. It remains to be seen if the Price is Right host Drew Carey will be dressing up this week.

 

Monday’s episode featured notable social media personality, Jake Paul. Paul was featured in the prize presentation and did a great job. In addition, Paul was even allowed to post from official social media accounts of the Price is Right. Viewers will need to tune in throughout the rest of the week to find out which other social media stars will make an appearance. If the future episodes were anything like today, expect to have a great hour of fun every day.

 

One reason for this specially themed Socially Awesome Week was that producers want their show to stay current. I don’t know how much more popular this week will make the Price is Right. However, it is always cool to see producers willing to try different ideas. Adding big names from the world of social media on this show is a big move. Social media has established itself as a popular aspect of prominence in the modern world.

 

Teen TV Star Launches Talent Agency with $1 Million

Many young people are chasing the dream of becoming social media only to find that the business side of social media has become very competitive. Worse still, these aspiring web personalities have trouble finding mentors. If only there were an experienced, young social media star to provide some guidance to these young people. As it turns out, there is.

According to TechCrunch, teen star Jake Paul (best known for the TV show “Bizaardvark”) plans to transform himself into a social media titan. His new company, TeamDom, has raised $1 million to fund its talent management business. Paul plans to leverage his millions of social network followers and his experience as an influencer to help minor social media stars become major social media stars. He has already had some success doing just that.

Paul, undeniably, knows what it takes to create a social media following, but does he have what it takes to run a successful business? That remains to be seen. Even very popular social media stars have found it difficult to monetize their success. It seems challenging, therefore, for a business to monetize the monetization of social media stars.

That does not mean that it cannot be done, though. A few years ago, it would have seemed inconceivable for a teenager to become a TV star based on his social media videos, but that is exactly what Paul has done. His originality could translate into success for TeamDom.

It is also a safe bet that small-time social media stars will flock to the new start-up. They will likely see in TeamDom a group of mentors who are peers and who understand the ins and outs of gathering a social media following. If the demand for TeamDom’s services are high enough, the company could be a success.

 

Fake News Stories Impact Brands in Social Media

The fake news phenomenon was first discussed during the surprising election of Donald Trump as President of the United States. Now that we are in the early days of the Trump administration, the issue of fake news is boiling over and starting to inflict collateral damage on businesses that engage in social media marketing.

 

According to a January survey conducted by Ipsos Public Affairs on behalf of BuzzFeed, the majority of Americans no longer trust the news stories they see in their social media news feeds. Facebook is the second most popular source of news stories for most Americans; only broadcast television is more popular by just one percentage point.

 

Credibility is an important aspect of a solid social media strategy; marketers are worried that the fake news scandal that rocked the 2016 presidential election could erode trust between established brands and the public. Brand managers should remember that the current political climate is too risky.

 

The digital marketing landscape has been tarnished by fake news stories. Even though American law enforcement officials are investigating these incidents, social media strategists believe that the damage will have lasting negative consequences. Brand managers should steer clear from discussing fake news stories with their social media followers for the time being. Unfortunately, this issue is very divisive from a political point of view; therefore, online brands should avoid any mention of this sociopolitical phenomenon over the next few months.

 

Social Media Comments Cause a “Brew-ha-ha” in California

The owner of a craft brewery in the Golden State has learned some very hard lessons about the role of social media in modern business.

 

According to a January report broadcast by CBS13, a Sacramento television news station, the 12 Rounds Brewing Company is facing a boycott by local craft beer lovers who do not approve of Facebook updates posted by owner David Murphy, who appears to be a supporter of U.S. President Donald Trump.

 

Murphy started the “brew-ha-ha” with a post that was not well received among those who follow his brewery on Facebook. Murphy’s post slammed the people who participated in the Women’s March against Trump, a protest that largely overshadowed the Presidential Inauguration. In his social media update, Murphy referred to protesters as “garbage.”

 

It did not take long for Murphy to realize that he incited the fury of the social media machine. Within hours, Facebook followers of this East Sacramento Brewery started organizing a boycott; the initial action was followed by hundreds of negative reviews on Yelp.

 

Business owners these days must exercise caution when expressing religious and political positions on their social media channels, particularly on Facebook.

 

Murphy felt the backlash and did exactly what a business owner should do in this situation. He posted heartfelt apologies on Facebook and Yelp. Some of his most loyal customers came to his defense, explaining that he is entitled to make mistakes. In these cases, the damage does not have to be permanent and business owners can make amends with their customers.

 

Selecting the Right Social Media Platform for Your Business in 2017

Business owners and brand managers who did not get around to making a New Year’s resolution for 2017 should think about consolidating their social media assets down to a few meaningful platforms. Although having a widespread social media presence is not a bad idea, the time, effort and investment required to service all social networking accounts may eat away at your business resources.

 

According to a survey published by AllBusiness.com Facebook will continue to be the most popular social network in 2017. Nearly 70 percent of social media netizens choose Facebook as their favorite network; surprisingly, the second most popular is not Twitter. LinkedIn accounts for almost 40 percent of total social media usage, followed by Twitter with 34 percent and Instagram with 27 percent.

 

If you feel tempted to focus your social media marketing efforts on Facebook for 2017, you are not alone: 50 percent of American business owners plan to do so as well, and herein lies the problem: internet marketing analysts believe that this network is becoming too crowded and competitive. To this effect, most brick-and-mortar businesses will probably benefit from being active on Facebook; however, B2B companies should not ignore LinkedIn as a marketing platform.

 

Owners of micro businesses such as hot dog carts and food trucks find that a website and a Twitter account are their best options. Fashion boutiques and other businesses that thrive on visual content are better off using Instagram. Companies that mostly cater to members of the Millennial Generation should not ignore the power of Snapchat.