Category Archives: Businesses And Social Media

Twitter Fixes Advertising Measurement Reports

Twitter can be dubbed an embattled social media enterprise. Although untold millions of people use Twitter daily and the company has pulled in over $500 million in revenue over the course of its last quarter, Twitter has not exactly established itself as the most stable of social media companies.

 

Twitter has not exactly been able to impress advertisers. The huge revenues garnered by the company do not automatically indicate major success. Twitter most pay out millions of dollars in overhead and operational costs to stay in business.

 

To address various fiscal concerns, Twitter is seriously trying to impress and woo advertisers.

 

Twitter is now instituting a new data and metrics systems in order to provide better measurements to advertisers. This way, advertisers can better figure out whether or not their Twitter advertising is capable of bringing forth the results and sales desired.

 

Advertisers who are legitimately concerned about the accuracy of conversion and metric stats are not likely to invest more funds. If advertisers are not advertising to the maximum degree at the maximum amount of money, an advertiser-supported endeavor ends up faltering. Twitter understands this. That is why the social media company is taking clear steps to address concerns and build confidence in advertisers.

 

Why didn’t Twitter do this a long time ago? No one really knows why Twitter did not institute reliable measurement systems. The fact that Twitter took so long to do so reveals a lot about why the company has been plagued with problems. Hopefully, Twitter learned the error of its ways and will be making adjustments.

 

Social Media Engagement Is What Makes Businesses Want To Use The Sites

Social media is not just a place for individuals but also for the businesses that so many of us enjoy and benefit from. Those businesses go on social media in order to find a broader audience for its products and try to encourage us to check them out. They may also have a little fun on their profiles in order to encourage greater engagement.

 

Business Insider detailed some of the statistics about social media in a recent article. They talk about not just the raw numbers of how many people are using the various websites but also the fact that so much Internet time in general is used on social media. As it turns out, about 20% of all Internet time spent by Americans goes to social media these days, 14% of that is Facebook alone.

 

Obviously, if we are all spending that much time on social media we must really care about what is happening there. It is also a big amount of time that is used in a given day and therefore a place where companies need to be spending some time as well.

 

Engagement is the most common on some social media websites and not as common on others. Facebook remains the king of both the number of users as well as the engagement of those users. Snapchat does not have as many users as some other social media websites, but it turns out that the engagement levels on Snapchat are very high as well.

 

The way that a social media site works over time changes. People are posting fewer statuses on Facebook these days, but they are consuming more news and videos than they ever were in the past. Companies have to be aware of these changes and try to adapt to them as best as possible for the best results. They can make gains in user engagement if they just work with the way that people are using the site. If they are to make a move on Facebook these days it should probably be more video or news related.

 

These are the types of things that are shaping the corporate social media landscape today. What tomorrow brings is up to the social media users both individuals and corporate accounts.

 

The Price is Right Kicks Off Socially Awesome Week

Most everyone knows how long the Price is Right has been on the air. If you aren’t aware, the Price is Right is very popular in America. As a matter of fact, the Price is Right is the longest-running television game show in existence. Eventually, every television show needs to change up a tired formula. Throughout this week, the Price is Right will be featuring personalities from the world of social media. This specially themed week will be known as Socially Awesome Week.

 

The producers of the Price is Right have previously stated that they love social media. This special week of the long-running game show will also feature social media related games and prizes. You might even find a few social media superstars appearing in the showcase presentations. People from all aspects of social media will be appearing on this Socially Awesome Week of the Price is Right. One cool feature is Thursday’s episode will be a direct recreation of a set from the year 1983. It remains to be seen if the Price is Right host Drew Carey will be dressing up this week.

 

Monday’s episode featured notable social media personality, Jake Paul. Paul was featured in the prize presentation and did a great job. In addition, Paul was even allowed to post from official social media accounts of the Price is Right. Viewers will need to tune in throughout the rest of the week to find out which other social media stars will make an appearance. If the future episodes were anything like today, expect to have a great hour of fun every day.

 

One reason for this specially themed Socially Awesome Week was that producers want their show to stay current. I don’t know how much more popular this week will make the Price is Right. However, it is always cool to see producers willing to try different ideas. Adding big names from the world of social media on this show is a big move. Social media has established itself as a popular aspect of prominence in the modern world.

 

Teen TV Star Launches Talent Agency with $1 Million

Many young people are chasing the dream of becoming social media only to find that the business side of social media has become very competitive. Worse still, these aspiring web personalities have trouble finding mentors. If only there were an experienced, young social media star to provide some guidance to these young people. As it turns out, there is.

According to TechCrunch, teen star Jake Paul (best known for the TV show “Bizaardvark”) plans to transform himself into a social media titan. His new company, TeamDom, has raised $1 million to fund its talent management business. Paul plans to leverage his millions of social network followers and his experience as an influencer to help minor social media stars become major social media stars. He has already had some success doing just that.

Paul, undeniably, knows what it takes to create a social media following, but does he have what it takes to run a successful business? That remains to be seen. Even very popular social media stars have found it difficult to monetize their success. It seems challenging, therefore, for a business to monetize the monetization of social media stars.

That does not mean that it cannot be done, though. A few years ago, it would have seemed inconceivable for a teenager to become a TV star based on his social media videos, but that is exactly what Paul has done. His originality could translate into success for TeamDom.

It is also a safe bet that small-time social media stars will flock to the new start-up. They will likely see in TeamDom a group of mentors who are peers and who understand the ins and outs of gathering a social media following. If the demand for TeamDom’s services are high enough, the company could be a success.

 

Fake News Stories Impact Brands in Social Media

The fake news phenomenon was first discussed during the surprising election of Donald Trump as President of the United States. Now that we are in the early days of the Trump administration, the issue of fake news is boiling over and starting to inflict collateral damage on businesses that engage in social media marketing.

 

According to a January survey conducted by Ipsos Public Affairs on behalf of BuzzFeed, the majority of Americans no longer trust the news stories they see in their social media news feeds. Facebook is the second most popular source of news stories for most Americans; only broadcast television is more popular by just one percentage point.

 

Credibility is an important aspect of a solid social media strategy; marketers are worried that the fake news scandal that rocked the 2016 presidential election could erode trust between established brands and the public. Brand managers should remember that the current political climate is too risky.

 

The digital marketing landscape has been tarnished by fake news stories. Even though American law enforcement officials are investigating these incidents, social media strategists believe that the damage will have lasting negative consequences. Brand managers should steer clear from discussing fake news stories with their social media followers for the time being. Unfortunately, this issue is very divisive from a political point of view; therefore, online brands should avoid any mention of this sociopolitical phenomenon over the next few months.

 

Social Media Comments Cause a “Brew-ha-ha” in California

The owner of a craft brewery in the Golden State has learned some very hard lessons about the role of social media in modern business.

 

According to a January report broadcast by CBS13, a Sacramento television news station, the 12 Rounds Brewing Company is facing a boycott by local craft beer lovers who do not approve of Facebook updates posted by owner David Murphy, who appears to be a supporter of U.S. President Donald Trump.

 

Murphy started the “brew-ha-ha” with a post that was not well received among those who follow his brewery on Facebook. Murphy’s post slammed the people who participated in the Women’s March against Trump, a protest that largely overshadowed the Presidential Inauguration. In his social media update, Murphy referred to protesters as “garbage.”

 

It did not take long for Murphy to realize that he incited the fury of the social media machine. Within hours, Facebook followers of this East Sacramento Brewery started organizing a boycott; the initial action was followed by hundreds of negative reviews on Yelp.

 

Business owners these days must exercise caution when expressing religious and political positions on their social media channels, particularly on Facebook.

 

Murphy felt the backlash and did exactly what a business owner should do in this situation. He posted heartfelt apologies on Facebook and Yelp. Some of his most loyal customers came to his defense, explaining that he is entitled to make mistakes. In these cases, the damage does not have to be permanent and business owners can make amends with their customers.

 

Selecting the Right Social Media Platform for Your Business in 2017

Business owners and brand managers who did not get around to making a New Year’s resolution for 2017 should think about consolidating their social media assets down to a few meaningful platforms. Although having a widespread social media presence is not a bad idea, the time, effort and investment required to service all social networking accounts may eat away at your business resources.

 

According to a survey published by AllBusiness.com Facebook will continue to be the most popular social network in 2017. Nearly 70 percent of social media netizens choose Facebook as their favorite network; surprisingly, the second most popular is not Twitter. LinkedIn accounts for almost 40 percent of total social media usage, followed by Twitter with 34 percent and Instagram with 27 percent.

 

If you feel tempted to focus your social media marketing efforts on Facebook for 2017, you are not alone: 50 percent of American business owners plan to do so as well, and herein lies the problem: internet marketing analysts believe that this network is becoming too crowded and competitive. To this effect, most brick-and-mortar businesses will probably benefit from being active on Facebook; however, B2B companies should not ignore LinkedIn as a marketing platform.

 

Owners of micro businesses such as hot dog carts and food trucks find that a website and a Twitter account are their best options. Fashion boutiques and other businesses that thrive on visual content are better off using Instagram. Companies that mostly cater to members of the Millennial Generation should not ignore the power of Snapchat.

 

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

Facebook Messenger Begins Testing For Business Ads

Facebook is well known for keeping in touch with family and friends and for sharing funny videos. The test to integrate ads into Facebook’s Messenger has begun. The company has said that it will launch its characteristics as a small test in Thailand and Australia, which will for the first time allow businesses to have their ads placed on the Messenger home screen. This style of advertising entails a large thumbnail image followed by a text and a link of the same. These ads will appear below recent conversations.

 

The link will be able to direct users on taking different actions like clicking to learn more about the service or the business in question. This action is similar to the way that Facebook business pages today can directs users to start a chat.

 

Currently, the ads sit on a huge space on the home screen, which is below your favorites and up above the section that shows which friends are online. This feature about the Messenger makes it less user-friendly since you will have to scroll way past the large ads which you may not be interested in.

 

Facebook has, however, promised that the ads will not appear in conversations not unless the user clicks on the ad itself or chooses to start a chat with the brand being advertised. This will make it more convenient for its users.

 

Generally, businesses have been waiting for this moment for a long time when they can use the Messenger platform to reach to their customers and increase their sales easily, gain brand awareness and increase interaction with customers. It is clearly an exciting feature for them as it will lead to growth for their respective businesses.

Facebook Moves Toward Longer Video Offerings

Facebook is looking to reward video content creators by crediting them for every view that lasts for a minimum of three seconds. This is likely another shift in Facebook’s approach to making itself a valid video platform. Between the reward system and how Facebook’s default state is to automatically play video, publishers made videos with a focus toward grabbing viewership right out of the gates. As a consequence of that approach, many publishers have noticed abysmal completion rates.

 

While Facebook is making changes to how its video content classifies “views,” the social media juggernaut is also modifying its News Feed to prioritize lengthier videos in order to prolong viewer retention and bolster promotion. This shift is just one tweak in Facebook’s focus shift to compete with other video streaming outlets like YouTube and even television.

 

Facebook also plans to play around with their courtship of long-form content by placing mid-roll advertisements within videos that are 90 seconds or more in length. This could easily serve as a message to advertisers that money will come from keeping eyeballs on lengthier clips.

 

In a public comment, Facebook took a stance that any video that can maintain viewership through to completion or near-completion is a compelling video. It added that while longer videos takes up more time, they will be making the change to no longer “penalize” longer videos. It ended the remarks by hinting that lengthier videos would be more likely to receive a greater degree of distribution and proliferation among users.