Category Archives: Businesses And Social Media

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.

Amazon Launches Social Shopping App

Have you ever scrolled through your Instagram feed and wanted to buy an item that caught your fancy right then and there? If that is you, Amazon has you covered. Sort of.

The online retail giant has recently launched Spark, an Instagram-type feed that can be accessed through the Amazon app. If you are a Prime member, you can see glossy photos of items that Amazon has for sale and purchase them right through the app.

These must-have items will be based on your preferences. When you install the app you will be asked to choose between a number of interests like men’s fashion or health & wellness.

Once you have made your selections, your feed will be populated with items that Amazon thinks you will like. The app will show you exactly which items are for sale through Amazon. Not all items will be available.

You can even follow other Prime members who share your interests and see what they are buying and sharing. The app s still fairly new so there may not be too many users to follow at the moment.

There is also another reason that the pool of users might be small as well. Not only do you have to be a paid Prime member, but you also must have made a “minimum amount” of purchases on Amazon. At the moment, Spark looks like it is being marketed to the hardcore Amazon shopper. However, if Amazon really wants this service to take off, they will certainly have to open it up to a wider audience.

The New Social Media Business Platform

A number of people are going to take the social media to promote their businesses. This is something that has become the norm because the apps that were initially just used for building friendships and connecting with friends are now business oriented apps that are luring more people to companies that are utilizing Facebook and Twitter for marketing purposes.

Social media has always had the ability to be a part of the business world, but it was just a time-consuming process to sort out the ways that entrepreneurs could actually utilize it for
marketing. Some of the apps are still in a growth stage, and there is still no clear-cut way to bring for any real revenue from advertising. Twitter is one such app. It’s a very popular app, but it has not been easy for entrepreneurs to actually get a lot of things done in terms of marketing products. With Facebook, by contrast, there has been a lot more growth.

People have been a lot more inclined to connect with users through Facebook because this is the app that has made the process of advertising so much more convenient.
People are able to connect with their friends and actually find out what someone may be interested in based on the likes and interest of their other Facebook friends. Twitter has not been able to cross into this territory as well because most of these users for Twitter are simply expressing opinions. They are not building pages where they really discuss their favorite things. The business world is definitely changing for the better thanks to technology, and social media is going to be the driving force for people that are trying to keep up with real-time marketing process. Entrepreneurs can get instant results from people about certain products or services.

The Rise of Social Media as a Business

Social media is changing the way that people do business. There is a great need for social media in the business world, but most people would have never guessed that companies like Facebook would be as profitable as it is because of the need for marketing.

The real reason that social media has become big business is that there is a need for an alternative method to marketing. Now that so many people are moving away from traditional forms of entertainment there has to be a way to reach these customers that look at traditional entertainment outlet. That is the thing that has caused the most amount of appeal to a social media outlet of business opportunities.

Social media is something that has allowed many people to totally transform the way that they market their companies. So many people have become accustomed to marketing through a platform where people find their products or services through magazines or some type of television commercial. Today there are a lot of people that do not even have TVs in their homes because they are getting everything through the internet.

The shift in the business world for social media is huge. There is also a great increase in bandwidth for people that have the ability to stream. That is why it is easier to get people to acknowledge new artists in the music world when it comes to streaming music in the business world.

YouTube has TV shows. Netflix users have access to shows that are created by Netflix. There are a ton of different opportunities for people to be entertained without any type of television in the home. That is why social media maybe the best thing for people that want to connect with those customers that do not value traditional entertainment programming.

Facebook Plans News Subscription Service

The social media site Facebook has been in the early stages of developing a subscription news service that will integrate with many of the largest publishers in the world and create easy to access news for their users. While the site is still in the early stages of development it may be rolled out in a trial basis with some publishers gaining access to selling subscriptions through the site.

This service would operate in the following manner, similar to that of other paid news sites. Users who log in to Facebook would be able to read a certain number of free articles per month but would be locked from reading more until they signed up for the subscription service and began to make payments for the subscription. Users would not be actually visiting the publisher news site, but rather staying in Facebook while reading these articles which would leave Facebook with the ability of providing advertisements to users during this time period as a way of monetizing their site users. There is no indication of whether or not Facebook would be sharing in the revenue generated from the news subscriptions that are signed up through this program.

This subscription news platform would be built on top of the site’s current Instant Articles platform which provides viewers with access to news articles through the site. Users on Facebook interact with other users with these news articles and provide commentary on the articles after liking and sharing them with other users.

This initiative by Facebook would represent the first time that they are initiating a paywall on their site and working with publishing news sites to block content for non-payers. There is also no indication of how the pricing of this program and how it will compare to the news memberships sold directly through the news sites.

“How Might We?” Becomes The Mantra For Social Media Companies

The social media industry has been growing throughout the 21st century as millions of people around the world look to show their friends and family more about their lives than ever before. One of the areas that may often seem mysterious is how the social media companies of the world who are competing in an ever more crowded market can achieve success in their own right; many groups like Facebook and Google now look back to the 1970s for their business inspiration by asking the question “how might we?”.

The origins of the “how might we” question date back to the 1970s and the Procter & Gamble company when their market share of the bar soap market was being eroded by the arrival of the “Irish Spring” brand. Six months of toil had led to low morale among the team given the task of taking on the “Irish Spring” conundrum until the approach to the problem was given a fresh outlook; there is not a single question asked in the “how might we?” approach, but instead a series of questions are asked to obtain a new way of looking at a problem. In the Procter & Gamble problem it was decided looking to regain a higher market share was not the correct way of looking at the issue, which was solved by asking “how might we make people feel more refreshed?”

Experts believe a large amount of money is lost by social media developers over the years as they ask the wrong questions, including how do we solve a specific social media problem without stopping and thinking about our aims. Social media companies are now altering their business models to include more discussion time for product and service development that includes asking “how might we?”, according to Business Insider.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Social Media Management Expected to Make Marketing Easier

With the growth rate of Facebook, almost every CMO (chief marketing officer) has realized that social media can take a business to a whole new level. Social media strategies, if implemented properly, should improve the growth of a company. However, most companies haven’t made the most out of social media yet. Their marketing strategies don’t blend well with various social media functions. Most CMOS still use inferior social media management solutions such as the vanity indicators, which measure fan growth, reach and engagement. These relatively outdated tools can’t measure the value social media brings to a business.

Fortunately, tech innovators have developed social media management automation systems that will improve the performance of CMOs. With these systems, you can integrate business and social apps to measure revenue. Salesforce and Marketo are planning to develop a powerful social media management automation application. The developers believe that this program will enhance customer relationship management and digital marketing.

CMOs aim at understanding the needs of the consumer. Their job entails analyzing the strengths and weaknesses of their competitors. Also, they define the market and help in the product design process. With the new social media automation programs, they’ll be able to carry out their duties more efficiently. What’s more, they will work under less pressure and save time. Current and future CMOs will have to relearn the fundamentals of building customer relationships. They’ll have the responsibility of assembling a team that understands the consumers. Additionally, the CMOs will help businesses to develop personalized services and products.

Recently, Coca Cola redefined the roles of the marketing department. The CMO took up the chief growth officer’s responsibilities. So, he’ll be expected to deal with consumer satisfaction, revenue growth and customer loyalty. Social media management automation will enable the CMO to handle tactical tasks. The marketing officer will also have time to focus on the 4 Cs and 4 Ps, which have somehow been neglected for a long time.

Glen Wakeman a Veteran Financial Services Executive

Glen Wakeman established a SAAS company, LaunchPad Holdings in 2015 where he currently serves as the CEO. With the experience of more than 20 years in the financial industry, he rightly suits this role. Mr. Wakeman also has a vast of experience working in several major institutions including Nova Four (he was the co-founder and president), Doral Financial Corporation (served as the president and CEO). Additionally, he also worked at Doral Bank where he served as the chairman of the board, worked at GE where he held the position of CEO after he was considered a role model in Growth Leadership by the company’s board of directors. Doral Financial Corporation is the parent company of Doral Bank and is the largest lender in Puerto Rico. (Doral Financial Corporation Names Glen Wakeman President)

Wakeman is also regarded as an entrepreneur and a mentor in his lengthy career as he has transformed businesses with &15 billion in assets and more than 15,000 staff members. One of his many works has also included guidance in new market entry, M&A s, Startups, divestitures and exponential growth among others. He has a passion for building businesses by improving individual agility and the company employing the proven methodologies that assess several dimensions of performance: leadership and risk management, governance, human capital, and execution.

Wakeman also being a writer and an investor has enabled him share and provide insights in his blog posts on matters relating to strategy, emerging markets, international financial matters and more. Presently, he counsels Sitter Bees and Dreamfunded and has also assisted several C-level executives as he is a great mentor in the business world.

Glen Wakeman has lived and worked in several countries including Brazil, Mexico, United Kingdom, United States, and Argentina. He additionally controls operations in 30 different countries and is globally recognized as a mentor to many business people in the field. Glen Wakeman has mainly played in positions of increasing responsibility in business development, regional management, general management, operations, and technology as well.

Glen Wakeman Graduated from the University of Scranton with a Bachelors degree in Economics. He also holds an MBA from the University of Chicago.

Find out more about Glen Wakeman:  Twitter |

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.