Category Archives: Business

Facebook and Pharma and the Online Advertising Landscape

Facebook ads are somewhat innocuous. The ads do need to be this way otherwise the user experience on the social media site would be difficult. No one wants to deal with annoying ads. So, Facebook employs a more subtle approach to presenting ads. A new decision by Facebook Health may lead to certain ads being impossible to ignore. Facebook wants to access revenue from pharmaceutical companies’ advertising budgets.

 

“Big pharma” has learned the same lesson many other industries discovered. Online and digital advertising is not the future. It is the present. Expanding online advertising through social media makes perfect sense. Pharmaceutical companies do understand a massive potential audience exists on social media platforms. This is why pharma companies have invested in Twitter and other social media sites. Surprisingly, Facebook has not previously invested much time or resources to draw in pharmaceutical company advertising dollars. The Facebook Health team has certainly noticed that big money has flooded into Twitter and Google’s coffers.

 

Facebook might be a very successful company, but the success is rooted in its ability to generate a profit. The number of people who sign up with Facebook and are active on the social network does not translate into sustainability. The social media platform still must make money in order to survive. Advertisers are in the same proverbial boat.

 

Pharma companies do need to advertise as well in order to maintain profitability and good stock prices. The digital and online worlds are perfectly new landscapes for informative pharmaceutical ads.

 

Latest Social Media Developments

Instagram has just added the Story Search feature, so now users can search for a location or a hashtag and see story compiled from posts made by other users. It can be useful in many ways such as checking what’s going on at a specific location. It can also be used to find out what other people are thinking about developing events, TechCrunch reports. There will be a privacy feature, which means only public posts will be seen.

 

Meanwhile, Pinterest has improved its food recognition software. Basically, it allows users to take photos of dishes with its Lens camera search, which the software recognizes and then delivers recipes for those dishes. Pinterest already had a feature that recognized an ingredient, and now is further expanding it.

 

In another development, Google, Facebook, Microsoft and Amazon are calling for surveillance reform. These giants are asking the government to overhaul foreign surveillance program.

 

This is likely to lead to further tensions between the White House and the tech giants. In a signed letter sent to House Judiciary Committee, these tech companies are asking for several reforms including greater privacy protections and more transparency.

 

Lately, social media and high-tech companies have become politically active. For example, they have entered into legal battles with Trump’s administration over travel ban and transgender equality. They’re also preparing a battle over net neutrality regulations.

 

 

 

Small Business Strategy

One of the most important aspects of running a business is marketing. However, many business owners are so busy that they struggle to find the time to effectively market their business to new customers. Not only is marketing time consuming, but it also is something that costs money in a lot of cases. This is where a social media strategy comes in. There are a lot of reports of companies growing quickly from using social media the right way.

 

 

Online Traffic

 

Any new business needs to have some kind of web traffic. With all of the changes that are starting to happen, you need to make a plan for how to invest in the future. Over time, social media is a great way to drive sales and profits in your business. There are a lot of business owners who struggle in this area because they do not have a lot of experience with technology. Some people are even hiring firms to help them with their overall strategy in business.

 

 

Future Changes

 

In the world of business, things are always changing, As a business owner, you must be willing to innovate in order to drive sales and profits over time. There are many people who are ready to bring in more customers through social media. Social media is more complicated than many people realize if you are going to use it the right way. In the future, more forms of social media will come out that you need to learn.

 

Tips for using social media to advertise your business

Facebook, Twitter, and other social media platforms have hundreds of millions of users on a daily basis. Because of this, they can be a great way to reach target customers and increase sales. While advertising on social media can be great for your business, it can be a complicated process. A recent news article was unveiled that provides a business owner with a few different tips and suggestions when it comes to advertising on social media (http://www.adweek.com/digital/robert-mening-guest-post-service-business/http://www.adweek.com/digital/robert-mening-guest-post-service-business/).

 

One tip to using social media advertising to your benefit is to focus your advertising campaign on your lower cost products or services. When seeing a lot of different advertisements on their social media feed, a consumer will easily notice a great deal. While you could have better and more expensive services to provide, you should focus on getting a new customer in the door with the lower cost option. You can then later sell them up to the higher level services.

 

Another tip for advertising on social media is to be on as many social media sites as possible. While Facebook and Twitter may be the two largest, there are other social media sites as well. Most advertisers recommend that you advertise on at least seven different websites. When you do choose to advertise on more website, it is important to Kurt tail your advertisement accordingly. Certain social media platforms target different groups of customers. While all these people could be potential customers for you, they may be more attracted to a certain kind of advertising campaign.

Happenings in Social Media’s Business Side in May 2017

https://techcrunch.com/2017/05/18/facebook-fined-122m-in-europe-over-misleading-whatsapp-filing/

 

Social media giant Facebook acquired WhatsApp a few years ago, having their conversational tools assist those of Facebook users on Messenger. The deal was worth about $19 billion three years ago as of the acquisition’s date. Facebook has now been fined for misleading financial information provided three years ago in formal negotiations for the acquisition.

 

The fine, although paltry at best to the giant Facebook is, totaled $122 million. Facebook was charged this sum in Europe because of a violation of WhatsApp’s terms and conditions in relation to privacy rights of users. Despite this serious, negative ruling, Facebook will likely not experience any shortcomings and be right be as the world’s number one social media site.

 

Many companies consider being acquired by other, larger companies because of the potentially tremendous payouts they may receive. Owners of WhatsApp will likely never have to work again after what they were paid in 2014. Angelica Nwandu, the founder of The Shade Room, has recently expressed strong feelings that she wants to keep The Shade Room to itself and not allow it to be acquired by a larger company.

 

As to Facebook’s future with its subsidiary WhatsApp, more regulatory findings may be administered against Facebook’s favor. No matter what the price, Facebook will still be the giant it is today. Further discrepancies between WhatsApp’s terms of service that was updated in August 2016 may arise in future proceedings. For now, many believe that Facebook is safe — well, if you call $122 million safe.

 

 

How Influencer Predictions Can Guide Social Media Marketing

A new series on Forbes chronicles the shifting social media landscape. On the last episode, influencers discuss their visions of social media’s future. From not wanting to make predictions at all, to mentioning that a real-world year is five years in YouTube time, to insights on upcoming platforms, the influencers seem to agree on one thing: they will keep telling stories to anyone watching. Social media marketers can take some of their advice.

 

Two main ideas stood out. The first is that people will continue telling stories. One influencer said that there will always be Beyonce and there will always be that one band no one else has ever heard of. To a marketer this suggests that social media has the power to serve niche markets. Marketers are constantly advised to find out where their audience lives online and tell their story to that forum. This advice is being disrupted by new tech and audience behaviors.

 

Currently there are many places to live online, from Facebook to Snapchat, Instagram and others. Each of these platforms are in constant flux because they are in constant competition. For instance, when Facebook released live-streaming so did Instagram. Brands who decide to follow innovation, rather than platform, could see success because viewers are interested in new ways to receive stories. Locking into one platform isn’t the best bet for marketers in a tumultuous social media landscape. Instead, listen to the influencers. Adapt to new forms of multi-media rapidly and your audience will find you.

 

After Its Spectacular IPO, Snapchat Comes Under Scrutiny

The trendiest social network of the moment has a higher valuation than Delta Airlines but cannot be accessed by web browsers. Snapchat, a mobile app that has become the hottest social media outlet for the Millennial Generation, has achieved an incredible market capitalization of $31 billion.

 

Now that Snapchat’s parent company, which recently changed its name to Snap, is trading its shares on Wall Street, fascinating details are beginning to emerge. Online news publication Business Insider has been digging deep into Snapchat, and here are some of the most interesting details reported thus far:

 

Snapchat Was Always About Making Images Disappear

 

The main feature of Snapchat has always been its ethereal approach to social media updates. One the network’s founders thought about the concept of disappearing photos as he was sending selfies to a girl he was trying to impress. He thought about the potential of those images ending up published on the web for everyone to see, perhaps for many years. Reginald Brown talked about this issue with his Stanford University classmates, who shared his enthusiasm about making social media updates disappear.

 

Snapchat Started Off as Pictaboo

 

Naming schemes are extremely important for tech startups. The first name proposed for the mobile app was Pictaboo; it would later change to Snapchat but the cute ghost logo was there from the start.

 

Success Did Not Arrive Early

 

From 2011 to 2012, the founders of Snapchat were paying up to $5,000 a month for app hosting space even though their maximum user count was only 100. When a venture capital investor realized the potential of the network and cut a nice check, the network reached one million active users within nine months.

 

Even Facebook CEO felt the pinch when he saw Snapchat in action. He tried to counter with his own app, named Poke, which fizzled. The rest is history.

 

Social Media Failures

Social media IPOs raise investors’ interest. Facebook now is valued at humongous $400 billion. But not every new IPO in this area succeeds. Failure is typical when it comes to apps related to messaging, whether for text, pictures, or videos. As Techcrunch report shows, venture capital firms invested hundreds of millions in this type of companies, and most of these bets haven’t paid off. Those companies have either closed or haven’t succeeded in expanding their user base.

 

One example is Tango. This company develops apps for mobile messaging. So far, they have raised $360 million. But, the user growth has stopped. Tango used to be among the top 20 most downloaded apps in the United States, but now has fallen beyond top 150. Another promising app, YikYak, raised $62 billion. The company provides anonymous chat service for users locally. But, when usage decreased, the company had to fire 60 percent of its workers.

 

There seem to be quite many social media companies nowadays. Some will be bought out by others, a few will grow on their own, while majority will never fulfill their promises. Facebook is the giant when it comes to social media, and this company takes on its competitors successfully. Its Instagram service is going to be a tough competitor of Snapchat, a company which just went public and is presently worth tens of billions.

 

Even those companies which succeed in the marketplace may not bring rewards to investors. Twitter is down more than 40% off its highs. Microsoft, once a dominant company in the technology sector, hasn’t become a dominant player when it comes to social media. This business is tough, unpredictable, and its landscape changes so quickly that investors take high risks when betting on these companies.

 

Is Content Marketing Good for Your Business?

Content marketing is when businesses and other organizations create and share online materials such as articles, videos, and posts to attract customers and build brands. In an interesting article, Entrepreneur Magazine gives four reasons as to why it’s a good idea for businesses to invest in content marketing.

 

The first reason is that content marketing will help support an overall digital marketing strategy. Whether a business is running a pay-per-click (PPC) campaign, looking for search engine optimization (SEO), or growing social media presence, content marketing will fit right in.

 

For example, when seeking to attract customers, publishing blog articles answering questions common in the industry may actually help potential customers, and attract them to do business with the publisher.

 

Another reason why content marketing can be successful is that it attracts traffic to a website. And often it is a high-quality traffic.

 

A third reason to pursue content marketing is that there’s little risk involved. Lower risk comes when materials are published on marketers’s own sites, so there are no advertising costs, and associated risks, as with Facebook or Google ads. Content can also be posted on Facebook, Twitter, and other social media for free.

 

Finally, everyone else is doing it, claims the Entrepreneur article. At this point, it is estimated that 88 percent of business-to-business (B2B) organizations are doing it, and so are 76 percent of business-to-consumer (B2C) establishments. So, doing content marketing is a way not to be left in the dust.

 

For content marketing to succeed, it must be useful to target audiences, but it doesn’t have to be expensive. It also may not be so time-consuming, depending on what it is.

 

Overall, a business can prove its expertise with good materials, so good quality is a must is order to gain new customers.

 

Why Snapchat Looks Very Overpriced

Prior to Snapchat’s initial public offering (IPO), the shares of this popular social media company were priced at $17 each. This valued the company at $20 billion. In the first days of trading, the shares went up more than 20%, bringing the market capitalization to over $30 billion. According to a recent Forbes article, there are several reasons why it may not be a good buy.

 

First of all, growth is slowing. So Snapchat may not grow enough to justify its hefty market valuation. This company also doesn’t appeal to everyone. While millennials and kids love it, it is not so popular among older generations. Another reason is that this company is losing lots of money. Last year, it has lost over $500 million. And the present valuation is over 21 times Snapchat’s 2017 revenues.

 

Then, investors get no voting power. The founders control most of it. Yet another reason that should worry investors is that Snapchat’s ideas are copied by other social media giants. Facebook has introduced video-reel on its Instagram product. This is similar to Snap’s stories. Finally, initial investors are locked for six months from selling the shares, so once that period expires, they may rush to unload.

 

At this point, nothing is set in stone about how Snap’s shares will perform. Its market cap is less than 10% of Facebook’s, but is already more than that of Twitter. Analysts are worried that Snapchat’s stock price is more likely to follow Twitter’s and lose investors money rather than Facebook’s stock, which has been growing steadily. The conclusion is that buying Snapchat shares is very risky.