Category Archives: Business

Creating Personalized Experiences Gets Easier

For social media-reliant businesses, getting an edge with online customers is imperative. One of the leaders in the field of personalized marketing technologies is Dynamic Yield. TechCrunch reports that the organization received $22 million in series C funding. The company already works with high caliber clients like Rolling Stone magazine, Sephora and Under Armour. What makes the technology so compelling, and relevant, is its ability to place multiple tools at marketers’ fingertips. Dynamic Yield’s suite includes the ability to run A/B tests, and to pull personalized data information from mobile apps, web and online advertising. This information is then used to create personalized ad campaigns.

 

Researchers have found that certain images work better for female customers versus male customers and this kind of information can help marketers create banners and imagery that best appeals to their target demographic. Studies have shown that personalized marketing campaigns improve a company’s ROI.

 

Dynamic Yield is not the only company looking to data mining technologies to leverage ad campaign creationa, but so far it is the biggest and one of the best funded. Small business owners looking to create personalized experiences for their customers might not be in the position to make use of Dynamic Yield’s platform but can turn to free tools like Optimizely or Hubspot, which are highly flexible. Although these platforms and services don’t offer the same level of detail that Dynamic Yield promises, they are free. Free makes for a good return on investment, no matter your business’ size.

 

German Government Seeks to Fine Away Fake News on Social Media

Germany’s coalition is seeking to legislate the trend of proliferating lies and propaganda through social media. Should the measure, planned for a vote in early 2017, pass, the government would fine Facebook and other major social media platforms up to €500,000.

 

Social Democratic Party chair Thomas Opperman commented that each major platform would be required to build a legal protection office within its country. The office would also necessitate accessibility every hour of every day. He went on to state that should Facebook fail to remove the offensive message after 24 hours, then individual fines would be issued. Additionally, the subject of any fake news could seek a correction to be published at the same degree of importance.

 

In light of its commitment to outsource fact checking efforts, Facebook commented that it took the proliferation of false information seriously. Representatives for the media platform went on to say that they were working with politicians and experts to refine the process and that Facebook already offered several new applications to combat false information.

 

Other German politicians have commented that, being outside the umbrella of free speech, defamation and malicious gossip should be thoroughly prosecuted. Germany’s libel laws can incarcerate perpetrators for up to half a decade. Martin Schulz, president of the European Parliament, has called for stronger legislation that would allow the entire EU to fine offenders. Germany’s worries over false news may be partly driven by fears that it could detrimentally affect its upcoming election similarly to the United States.

 

Social Media Business Etiquette for 2017

Predictions are being made about the significant role that social media will continue to play within the enterprise world in 2017, and many analysts are urging business owners to learn from mistakes made in 2016 to ensure they never happen again.

 

The most obvious example of the need for proper social media etiquette is the Twitter account of President-elect Donald Trump, who is infamous for being combative, quirky and less than refined when posting new updates. Such was the case on December 17, when he sent an early morning tweet that embarrassingly misspelled “unprecedented” as “unpresidented.”

 

According to a December article published by CIO.com, business owners will have to be extra careful about their use of social media in 2017. Proper spelling and grammar is just one of the important rules in this regard; other rules worth mentioning include:

 

– Establishing social media accounts that are never used. Business owners should not place their companies on social media unless they can commit to being active.

 

– Using content created by others without their permission. This does not include sharing updates originally posted by those who are in the same social circles; it refers to copyrighted content.

 

– Treating social media accounts like echo chambers. This means ignoring direct messages and not responding to comments. If a retailer only posts advertisements and promotions, followers will quickly ignore the company.

 

– Not adhering to a plan or editorial calendar. Social media should be approached with a strategy that has been formulated according to market conditions, industry and consumer profile.

 

 

SnapChat In Talks To Make Acquisitions In The Future

The popular social media platform Snapchat is reportedly looking to make a few acquisitions in the hardware department. Specifically, it seems Snapchat is interested in acquiring the latest and greatest in drone technology.

 

A few sources close to Snapchat’s M&A strategy department told reporters that Snapchat has been scanning various companies over the past year. These potential acquisitions have a wide range of specialties, including drones, virtual reality, augmented reality, and wearable cameras.

 

One of the most popular companies Snapchat has been in talks with is Lily Robotics. Lily Robotics is a drone company with its headquarters in Berkeley, California. So far there is no official deal between Snapchat and Lily Robotics, but many people in the social media industry believe it’s only a matter of time before a deal happens.

 

Another company Snapchat is interested in is Narrative, a wearable camera company in Sweden. Unfortunately for Snapchat, it appears talks with Narrative were unsuccessful in the short term.

 

Of course, Snapchat is no stranger to the acquisition market. Snapchat did acquire the company Vergence Labs in 2014 to help them with their smart sunglasses technology. Snapchat released their special spectacles this November in California. These glasses will allow users to take pictures or videos and send them directly to the social media site directly from the glasses.

 

Experts believe Snapchat is so interested in drone technology right now because it wants to find different ways for users to take selfies of themselves. Social media analysts think SnapChat wants to use drone technology to track a person while doing action sports and immediately upload videos to SnapChat.

 

Of course, this is all speculation right now, but drone technology does seem to be in SnapChat’s future. SnapChat is also expected to become a publicly traded company on Wall Street next year. Investors will keep a close eye on SnapChat’s acquisitions as its estimated $25 billion IPO draws nearer.

 

 

Could Pinterest Be The Next Big IPO? Investors Sure Hope So

Wall Street investors believe social media giant Pinterest could be one of the hottest IPOs in the near future. Analysts say Pinterest’s greatest advantage right now is that it can expertly monetize non-intrusive advertisements.

 

Pinterest allows its users to easily see items on various “pins” and connect to websites where they can purchase a wide variety of items. There are no ad intrusions to the overall social media experience on Pinterest.

 

Just looking at Pinterest’s figures, investors are mightily impressed. Pinterest has over 100 million users, $11 billion valuation, and grew an astonishing 500 percent in 2015.

 

Pinterest is unabashedly a female dominated platform. 80 percent of Pinterest’s users are women, and 20 percent of all women who use the Internet use Pinterest. This makes Pinterest a perfect place for companies in the fields of jewelry, technology, foodstuffs, design, and fashion.

 

One interesting feature investors are also interested in is a Pinterest grocery assistant program. This program, which is currently in development stages, will allow users to purchase various items for a “pinned” recipe and add it to their e-shopping cart. Investors see a great future for this program, perhaps even allowing users to do e-grocery shopping from the comfort of their home.

 

Many high-quality financial studies have been singing Pinterest’s praises as well. A recent study put out by eMarket said that Pinterest was better than SnapChat, LinkedIn, and Instagram in terms of “social advertising effectiveness.” Another study from Wedbush Securities said that Pinterest was on target to garner $500 million in ads by the end of 2016.

 

Paul Sciarra, Evan Sharp, and Ben Silbermann founded the social media company Pinterest in 2010. Pinterest is currently headquartered in San Francisco and is available in around 20 languages. Pinterest has yet to officially announce any plans for a future IPO.

 

 

Tech Experts Reveal Top Tips For Small Businesses On Social Media

Almost every business nowadays has a social media presence. Keeping in touch using Facebook, Instagram, Twitter, or even Pinterest is a great way to expand a business’ consumer base and spread company news. However, as the old adage goes, “with great power comes great responsibility.” Many social media gurus are now sharing the biggest tips small businesses can use online.

 

The first mistake a business can make is not updating their social media profile often. Some businesses take the time to set up their Facebook, Twitter, or Instagram page, only to leave it completely blank. Social media experts recommend every business put up fresh content at least every week to retain and attract new customers.

 

One solution to this issue is to set up a strong posting schedule. There are various tools out there to help businesses schedule posts, including Buffer, Sprout Social, and Hootsuite.

 

Another strong solution to organically strengthening a business’ social media page is to champion user-generated content (UGC). Using UGC often shows the company is actively concerned and interested in their customers. It’s important, however, for companies to ask the user if it’s OK to share his/her post before re-posting UGC.

 

One important way to engage with users is to take a look at their comments and respond to them quickly. One of the major problems businesses with social media sites face nowadays is addressing comments in a reasonable timeframe. Even if a business can’t respond fully to a user’s question, it’s important to at least acknowledge that the comment has been read and that the company is actively considering it.

 

The bottom line is that all businesses should remain vigilant and active if they are tempted to open up a social media website. The wiser businesses use social media, the stronger growth they can expect.

 

 

Social Media Succeeds in Providing a Better Advertising Option to the Small-Scale Entrepreneurs

There has been uproar on the use of social media among the young millennial and the businesspersons. Most of the youths use social media for entertainment while entrepreneurs use it to promote their businesses. The small-scale entrepreneurs who may not have enough capital for advertising and marketing turn to social media as an alternative. Most of them attest to great success in their business by using different platforms such as Facebook, Twitter, Instagram, Youtube, Google +, and Pinterest, among others.

 

 

Use of social media in business

 

 

Internet Retailer’s Social Media 500 gave a report showing that the top 500 social media retailers earned $3.3 million in 2014. In addition to that, the social media driven retails and the traffic sales have registered higher sales compared to other online channels. Entrepreneurs using social media in their business may customize their ads to contain the “buy” button on the posts. The other way of generating money using the social media includes directing traffic to their websites and applications through advertising. Approximately 64% of the small business owners rely on social media for their business advice.

 

 

Social Media and Marketing

 

 

Small business owners with no experience and capital in business turn to social media for advertising. The variation in the use of the social media depends on one’s budget, the target audience, and the company’s goal. Instagram is ideal for posting the high-quality photos while Twitter works well with multiple posts daily. Artistic and women products perform best on Pinterest while Linked In targets very formal clients or businesses. An entrepreneur intending to spend some capital on paid ads would consider using Facebook.

 

 

YouTube Pays $1billion to the music industry

 

 

According to a December post on Business Insider, YouTube has paid the music industry more than $1 billion in the past one financial year. The income paid out covers the advertising alone without the inclusion of revenue generated from subscriptions. YouTube intends to increase the number of subscriptions as a way of helping the digital companies increase their average revenue per year. The digital media use the subscriptions to provide an ad-free premium experience to the users and increase their income every year.

 

 

 

Live Video and Brand Development

Live video, increasingly more available through social media sites, is becoming more widely used for brand development, according to Forbes magazine. There are a number of reasons why live video is becoming more important to business enterprises as the world exists 2016 and moves into 2017.

Still a New Medium

Live video via social media sites like Facebook is in its infancy. 2016 was really the first year when this type of technology became available at online portals like Facebook.

With that said, while it is still a new medium, it is being rapidly embraced, not only by individuals on social media sites but also businesses and organizations of different types. Industry analysts anticipate the use of live video provided on social media platforms will only be used more broadly by a wide range of businesses in 2017.

Solid Tool for Brand Development

Social media has proven itself a powerful resource when it comes to aiding a business in establishing and then building a brand. Live video, attached to a social media site, is being viewed as an important new, user-friendly and versatile tool in the brand-building, brand-maintenance arsenal.

Good Return on Investment

Another of the benefits associated with social media-based live video feeds is the fact that it is proving time and again to be a cost effective alternative in the brand development arena. Oftentimes, the only real expense proves to be that associated with a team member responsible for carrying out brand-related live video feeds through social media.