Many young people are chasing the dream of becoming social media only to find that the business side of social media has become very competitive. Worse still, these aspiring web personalities have trouble finding mentors. If only there were an experienced, young social media star to provide some guidance to these young people. As it turns out, there is.
According to TechCrunch, teen star Jake Paul (best known for the TV show “Bizaardvark”) plans to transform himself into a social media titan. His new company, TeamDom, has raised $1 million to fund its talent management business. Paul plans to leverage his millions of social network followers and his experience as an influencer to help minor social media stars become major social media stars. He has already had some success doing just that.
Paul, undeniably, knows what it takes to create a social media following, but does he have what it takes to run a successful business? That remains to be seen. Even very popular social media stars have found it difficult to monetize their success. It seems challenging, therefore, for a business to monetize the monetization of social media stars.
That does not mean that it cannot be done, though. A few years ago, it would have seemed inconceivable for a teenager to become a TV star based on his social media videos, but that is exactly what Paul has done. His originality could translate into success for TeamDom.
It is also a safe bet that small-time social media stars will flock to the new start-up. They will likely see in TeamDom a group of mentors who are peers and who understand the ins and outs of gathering a social media following. If the demand for TeamDom’s services are high enough, the company could be a success.