Category Archives: Business

What the New Snapchat Design Means for Businesses

Snapchat has just redesigned their entire app. This is the biggest redesign in 6 years. They have borrowed the feed feature from Facebook and other social media platforms. Now users will be able to view news stories and content from media sites in a news feed.

However, unlike Facebook, Snapchat will not mix content from media sites and advertisers with content from your friends. Snapchat has 3 windows. On the left side, stories from friends and messages from them will appear. Unread messages will appear at the top, followed by messages and stories in an order that based on how interested you are in a person.

On the right side of the screen, stories from news sites and other kinds of interesting content that is based on your previous reading history will appear. Video ads and promoted stories will appear there as well. Unlike the previous version, stories from friends will not appear on the right side but on the left side.

This new design will roll out later this week to some users and early next week to all users. It has implications for advertisers and businesses. Now ads will not appear among messages from friends, but when users do see the ads, they may be more inclined to click on them. In addition, advertisers will now be able to buy story slots in the Snapchat discover feed that look like non-sponsored stories. There are also better targeting options.

Details Of Equity First Holding, LLC

Equity First Holding, LLC is a company that gives out loans to people based on the risks that the company finds with each particular case for every business or individual seeking the loan.

Equity First Holding, LLC was founded in Indianapolis, Indiana in 2002 and later started up a new office in New York to extend their business relationships with more clients.

There are 5 total key executives to the company who make sure that everything runs as it should within the company as well as helping businesses people with their needs every single day.

There have been no recent private transactions with the company within the past year.

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Think Investment Think Agora Financial

When it comes to retirement, people have to think of the aftermath. It is crucial to know when and how to invest before that time comes. Agora Financial, based in Baltimore, Maryland will help in such decisions. They understand that wealth creation can be challenging which is why they have devised ways to make it easier for people.

One of the ways Agora helps people is by assisting them to find means of protecting their wealth without the use of intermediaries. They are a financial production company which has been providing financial advice for over ten years.

Some of their resources involve online publications, documentaries, newsletters, and books. They also hold seminars aimed at helping people advance their wealth creation skills. Agora Financial has books on income generation, identifying companies that are worth investing in and so much more.

Their research is accurate and is not affected by any influence from people. The company has heavily invested in looking for lucrative unique ideas globally for their clients. They have an annual budget for their research analysts who are not only stationed in the office, but they are involved in fieldwork. The analysts are well-experienced in identifying ideas that have the potential for growth.

One of the unique strategies for Agora is that they have an eye for identifying ideas that are yet to hit the main market. This way, those who invest early enough cash in before market saturation. In 2004, they predicted a mortgage crisis which was four years early, before it happened.

Agora’s founder is Bill Bonner, and the company is a private publishing firm. It came into existence in 1979. One of its achievements is that it has provided a series on analysis for Bloomberg and Fox Business News. Agora Financial Investment Symposium is the firm’s biggest annual financial conference. The conference was started in 1999 and has been held from then on annually.


Bob Reina Taking Talk Fusion to Greater Heights

With the aim of remaining the best in its industry, Talk Fusion launched a computer program that facilitates real-time communication. The Live Meeting feature is the second software from the company that uses the WebRTC technology. Last year, Talk Fusion’s Video Chat software started to use the system. The new program that was recently launched online by the company’s founder Bob Reina is the first that supports up to five hundred participants and fifteen hosts. Mr. Reina praised the ability of WebRTC, according to him, no other system can match it. The firm is even contemplating on adding the system to all software at Talk Fusion.


The Merits

The new edition of Live Meeting gives a new user easy time to join in the video conference or meeting as there is no need for downloads and one can use any modern browser to connect. There are also no echoes or distortions in the audio thus the hosts can test them before participants listen in. Another advantage of the new edition is the interface of the Live Meeting has improved the experience hence, new users have an easy time using it. Talk Fusion is at the forefront of helping their clients maintain customers and enhancing their revenue with this top-notch technology and new promotional methods.


Bob’s Start

The consistent and persistent Bob Reina served as a police officer for a while before he resigned to fully concentrate on Talk Fusion, a company he founded in 2004. Bob says the idea of the firm came to him when he could not send a video through email to his family. He had seen a potential future residence and needed the opinion of his family, but he was unable to attach the video. At that moment Bob Reina realized he could make that possible for everyone who wants to send a video and they are unable.


Bob’s philanthropy

Bob Reina has a big heart and is always involved in charity. Over the years he has donated a tremendous amount of money to non-profit organizations that support animals, Tampa Bay’s Humane Society and an orphanage in Indonesia. Talk Fusion, Bob’s company also give free Video Suite software to charity organizations. Learn more:


Twitter Improves Advertising Campaigns through a New Video-centric Ad Format

Twitter has introduced a new video-centric ad format, Video Website Card, which uses the power of video to drive users back to a site. Users can then choose to learn more on decide on the next action they would like to take. Video Website Card is available to all users across the world. It works by first playing an auto-playing video with a customizable headline that then leads to a larger video and website preview. Finally, it directs viewers to the website running the advertising campaign when you tap on it.

Campaign Optimization

Even though there is nothing new about this given that other social media platforms have made us of this technique before, advertising campaigns can now be optimized for different objectives. You can now decide if you want to website awareness, website clicks or video views for your advertising campaign. However, you can choose to optimize video views in the first phase of the campaign then optimize web clicks later on. Consequently, using Video Website Card, a brand can attract qualified consumers, extend brand engagement, and keep consumer’s attention.

Total Control over an Advertising Campaign

Consumers have reported they would like more personalized interactions with brands. Therefore, Twitter, just like other social media platforms, is working with different brands to give consumers seamless user experiences. The brands can now reach their target audience by targeting keywords in consumer’s posts and their geography, interests, device, and gender. They can now also amplify their message with a set budget while paying for what works for your advertising campaign. This way, your advertising team has full control over your campaign.

Talos Energy in Partnership Venture to Drill First Private Well in Mexico Since 1938

Since Mexico nationalized its oil industry in 1938, state-run Petroleos Mexicanos has been responsible for the country’s oil exploration. In a turn of events triggered by an ailing industry, and for the first time since then, a private company has sunk a new offshore oil well in Mexican Waters. This undertaking is meant to boost recovery and aid the country’s drive in admitting foreign competitors back into the energy markets.

Located in Sureste Basin off Tabasco, the Zama-1 well holds an estimated 100 million to 500 million barrels of crude oil. The joint venture between Premier Oil Plc., Talo’s Energy LLC and the country’s Sierra Oil & Gas started drilling the well in May. This partnership is the first offshore exploration in the last almost 80 years that has not been initiated by the state monopoly.

The drilling process is expected to take 90 days at a cost or $16 million. After Mexico voted to open its oil industry to private investors in 2015, the three companies won the rights to the prospect in the first round of bidding.

Elaine Reynolds, a London-based analyst at Edison Investment Research Limited, notes that this well will be observed keenly by the industry given that it is part of the country’s energy reform process. According to a statement by Premier, Talos owns a 35 percent stake in the venture and is the operator of the oil. Premier holds 25 percent while Sierra holds 40 percent.

About Talos Oil

Talos Energy LLC is a privately held gas and oil company based in Houston. In 2013, its wholly owned subsidiary completed the acquisition of Energy Resource Technology GOM, Inc. The latter was the gas and oil subsidiary of Helix Energy Solutions Group. The Energy Resource Technology had assets in Mexico. Following this transaction, Talos became the first foreign operator to venture in Mexico since 1938.

Talos Energy focuses on acquisition and exploration of oil and gas properties. It is a portfolio company of funds affiliated with Riverstone Holdings LLC and Apollo Global Management. Their priority is in the Gulf Coast and the Gulf of Mexico.

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4 Ways to Use Facebook For Online Marketing

Facebook is one of the most popular social media platforms in the business world. According to data from eMarketer, 41% of small businesses in the U.S. use Facebook as part of their marketing strategy. In this post, we’ll be discussing four ways you can use Facebook for marketing.

1. Make Use of Your Facebook Business Page

A Facebook business page allows a business to build a strong relationship with its customers; not just by listing product offerings or services, but also by sharing images, posts, and links. Ensure that your Facebook page truly reflects your brand. Use your company’s logo as the profile image for your Page. Additionally, choose a cover image that is striking and showcases what your business does.

2. Host Facebook Contests

Hosting Facebook contests is another marketing tactic that can increase brand awareness and potential customers. There are different types of contests including sweepstakes, promotions, and video contests.

When running a Facebook contest, have in mind that you will need a third-party app to create the Facebook contest. Your users will then be directed to the app from their Facebook page.

3. Facebook Advertising: Classic Ads

You can advertise your business with Facebook ads (MarketPlace Ads). These classic ads appear in the side column of the Facebook website. The ads include an image, a headline and a click-through link to an app, Facebook page or any other website.

4. Sponsored Stories

Sponsored Stories is a form of “word of mouth” online marketing concept. They are a form of Facebook ad that shows a user’s interactions to their friends. For instance, when a user sees that two or three of his/her friends like a certain page, the user will be more inclined to pay attention.

Facebook has it that Sponsored Stories have 20 percent lower Cost Per Click and 46 percent higher Click-Through Rate than ordinary Facebook ads.

Business side of Social Media

Social media is now an integral factor of any business growth strategy. It offers cheap marketing platform for businesses to push both their products and brands to drive sales. Like a double edged sword, social media can build or destroy your business. A simple viral hashtag on twitter might just be what is needed to give your business global marketing you desire or a dissatisfied customers popular Facebook post that gets shared by the legion of Facebook users can drive away your customer base. IT goes without say that social media is serious business for most companies, which has forced them to incorporate social media experts in their marketing departments.

The numbers don’t lie, a June 2017 report by techcrunch shows the kind of following commanded by social media apps, Facebook led with 2 billion users, You tube had 1.5b,whatsapp 1.2billion, the same as Facebook messenger. Instagram had 700m, Wechat had 889 million and lastly twitter with 328m. In business sense, these staggering figures are a representation of the market your business will be looking to target anytime you log into any of the mentioned social media sites.


It is therefore a matter of balancing usage of these accounts, photos are better shared on Instagram than Facebook, long posts are better on Facebook than twitter which has limited characters but can push brands by viral hash tags. These platforms offer an easy way of cheap brand activation. An example of how social media has disrupted market dynamics can be seen in the real estate sector, where most real estate companies are using Facebook to market houses, Facebook is the most used in US with 86% of users as per a PEW research finding. This tells you just how powerful the Facebook ‘share post’ option can be as a marketing tool. Does your business use social media? If not then you are wasting opportunities.

Tips for Business Marketing on Social Media

If your business is on social media, you have to master social media marketing. Here are some tips for doing so, according to Entrepreneur Magazine.

First, you need to focus on one thing. You should focus on the specific industry your business caters to. Do not try to become an expert on too many issues. You also have to understand that quality is better than quantity. What this means is two things. First of all, you need to post high quality content. It is better to post less high quality content than to post loads of low quality content. In addition, it also means that it is better to have fewer high quality followers than loads of low quality followers who will not engage with you and will not become your customers. That is why it is usually a bad idea to buy cheap followers on social media, because they are usually not engaged.

You also have to be patient. You will not see success overnight. It takes time for your brand to grow and become successful on social media. You should also share your posts on different channels. For example, if you posted a great Facebook post, consider sharing it on Twitter as well.

You may also want to connect with bloggers and influencers in your industry. These are people who have a lot of fans on social media. They can give you a shout out so that you get more exposure. Remember to always provide value and not just promotions.

Businesses Should Avoid Doing These Things on Social Media

If your business is on social media, you need to create a solid social media strategy. Without a plan, you may end up posting things on social media that will reflect poorly on your business. You do not want that to happen. Following are some common mistakes businesses make on social media, according to Forbes. Make sure to avoid them.

The first is posting photos and graphics that are either bad looking or cheap looking. Social media is all about pictures. This is especially true for sites such as Pinterest and Instagram, but even on Facebook, people look at photos much more than they look at text posts.

Another thing that you must have is a consistent theme. Your brand has to post content that follows a certain theme and that is geared towards a particular audience. Photos that are geared towards women will not be the same for those who are geared towards men. Photos and videos geared towards older people will be different than those geared towards younger people. You have to show a consistent face for your brand.

If you do not know what to post, you should not have to look far for ideas. Find useful blog posts and articles and post the links to them. You can also just post inspirational quotes, as everyone loves those.

In addition, you have to build a relationship with your followers. Do not just post content, but engage with your audience. Ask them questions. Reply to their comments and tweets. Like the comments that they make on your posts.