Snapchat has just redesigned their entire app. This is the biggest redesign in 6 years. They have borrowed the feed feature from Facebook and other social media platforms. Now users will be able to view news stories and content from media sites in a news feed.
However, unlike Facebook, Snapchat will not mix content from media sites and advertisers with content from your friends. Snapchat has 3 windows. On the left side, stories from friends and messages from them will appear. Unread messages will appear at the top, followed by messages and stories in an order that based on how interested you are in a person.
On the right side of the screen, stories from news sites and other kinds of interesting content that is based on your previous reading history will appear. Video ads and promoted stories will appear there as well. Unlike the previous version, stories from friends will not appear on the right side but on the left side.
This new design will roll out later this week to some users and early next week to all users. It has implications for advertisers and businesses. Now ads will not appear among messages from friends, but when users do see the ads, they may be more inclined to click on them. In addition, advertisers will now be able to buy story slots in the Snapchat discover feed that look like non-sponsored stories. There are also better targeting options.