Category Archives: Business

The New Social Media Business Platform

A number of people are going to take the social media to promote their businesses. This is something that has become the norm because the apps that were initially just used for building friendships and connecting with friends are now business oriented apps that are luring more people to companies that are utilizing Facebook and Twitter for marketing purposes.

Social media has always had the ability to be a part of the business world, but it was just a time-consuming process to sort out the ways that entrepreneurs could actually utilize it for
marketing. Some of the apps are still in a growth stage, and there is still no clear-cut way to bring for any real revenue from advertising. Twitter is one such app. It’s a very popular app, but it has not been easy for entrepreneurs to actually get a lot of things done in terms of marketing products. With Facebook, by contrast, there has been a lot more growth.

People have been a lot more inclined to connect with users through Facebook because this is the app that has made the process of advertising so much more convenient.
People are able to connect with their friends and actually find out what someone may be interested in based on the likes and interest of their other Facebook friends. Twitter has not been able to cross into this territory as well because most of these users for Twitter are simply expressing opinions. They are not building pages where they really discuss their favorite things. The business world is definitely changing for the better thanks to technology, and social media is going to be the driving force for people that are trying to keep up with real-time marketing process. Entrepreneurs can get instant results from people about certain products or services.

The Rise of Social Media as a Business

Social media is changing the way that people do business. There is a great need for social media in the business world, but most people would have never guessed that companies like Facebook would be as profitable as it is because of the need for marketing.

The real reason that social media has become big business is that there is a need for an alternative method to marketing. Now that so many people are moving away from traditional forms of entertainment there has to be a way to reach these customers that look at traditional entertainment outlet. That is the thing that has caused the most amount of appeal to a social media outlet of business opportunities.

Social media is something that has allowed many people to totally transform the way that they market their companies. So many people have become accustomed to marketing through a platform where people find their products or services through magazines or some type of television commercial. Today there are a lot of people that do not even have TVs in their homes because they are getting everything through the internet.

The shift in the business world for social media is huge. There is also a great increase in bandwidth for people that have the ability to stream. That is why it is easier to get people to acknowledge new artists in the music world when it comes to streaming music in the business world.

YouTube has TV shows. Netflix users have access to shows that are created by Netflix. There are a ton of different opportunities for people to be entertained without any type of television in the home. That is why social media maybe the best thing for people that want to connect with those customers that do not value traditional entertainment programming.

Facebook Plans News Subscription Service

The social media site Facebook has been in the early stages of developing a subscription news service that will integrate with many of the largest publishers in the world and create easy to access news for their users. While the site is still in the early stages of development it may be rolled out in a trial basis with some publishers gaining access to selling subscriptions through the site.

This service would operate in the following manner, similar to that of other paid news sites. Users who log in to Facebook would be able to read a certain number of free articles per month but would be locked from reading more until they signed up for the subscription service and began to make payments for the subscription. Users would not be actually visiting the publisher news site, but rather staying in Facebook while reading these articles which would leave Facebook with the ability of providing advertisements to users during this time period as a way of monetizing their site users. There is no indication of whether or not Facebook would be sharing in the revenue generated from the news subscriptions that are signed up through this program.

This subscription news platform would be built on top of the site’s current Instant Articles platform which provides viewers with access to news articles through the site. Users on Facebook interact with other users with these news articles and provide commentary on the articles after liking and sharing them with other users.

This initiative by Facebook would represent the first time that they are initiating a paywall on their site and working with publishing news sites to block content for non-payers. There is also no indication of how the pricing of this program and how it will compare to the news memberships sold directly through the news sites.

“How Might We?” Becomes The Mantra For Social Media Companies

The social media industry has been growing throughout the 21st century as millions of people around the world look to show their friends and family more about their lives than ever before. One of the areas that may often seem mysterious is how the social media companies of the world who are competing in an ever more crowded market can achieve success in their own right; many groups like Facebook and Google now look back to the 1970s for their business inspiration by asking the question “how might we?”.

The origins of the “how might we” question date back to the 1970s and the Procter & Gamble company when their market share of the bar soap market was being eroded by the arrival of the “Irish Spring” brand. Six months of toil had led to low morale among the team given the task of taking on the “Irish Spring” conundrum until the approach to the problem was given a fresh outlook; there is not a single question asked in the “how might we?” approach, but instead a series of questions are asked to obtain a new way of looking at a problem. In the Procter & Gamble problem it was decided looking to regain a higher market share was not the correct way of looking at the issue, which was solved by asking “how might we make people feel more refreshed?”

Experts believe a large amount of money is lost by social media developers over the years as they ask the wrong questions, including how do we solve a specific social media problem without stopping and thinking about our aims. Social media companies are now altering their business models to include more discussion time for product and service development that includes asking “how might we?”, according to Business Insider.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Glen Wakeman a Veteran Financial Services Executive

Glen Wakeman established a SAAS company, LaunchPad Holdings in 2015 where he currently serves as the CEO. With the experience of more than 20 years in the financial industry, he rightly suits this role. Mr. Wakeman also has a vast of experience working in several major institutions including Nova Four (he was the co-founder and president), Doral Financial Corporation (served as the president and CEO). Additionally, he also worked at Doral Bank where he served as the chairman of the board, worked at GE where he held the position of CEO after he was considered a role model in Growth Leadership by the company’s board of directors. Doral Financial Corporation is the parent company of Doral Bank and is the largest lender in Puerto Rico. (Doral Financial Corporation Names Glen Wakeman President)

Wakeman is also regarded as an entrepreneur and a mentor in his lengthy career as he has transformed businesses with &15 billion in assets and more than 15,000 staff members. One of his many works has also included guidance in new market entry, M&A s, Startups, divestitures and exponential growth among others. He has a passion for building businesses by improving individual agility and the company employing the proven methodologies that assess several dimensions of performance: leadership and risk management, governance, human capital, and execution.

Wakeman also being a writer and an investor has enabled him share and provide insights in his blog posts on matters relating to strategy, emerging markets, international financial matters and more. Presently, he counsels Sitter Bees and Dreamfunded and has also assisted several C-level executives as he is a great mentor in the business world.

Glen Wakeman has lived and worked in several countries including Brazil, Mexico, United Kingdom, United States, and Argentina. He additionally controls operations in 30 different countries and is globally recognized as a mentor to many business people in the field. Glen Wakeman has mainly played in positions of increasing responsibility in business development, regional management, general management, operations, and technology as well.

Glen Wakeman Graduated from the University of Scranton with a Bachelors degree in Economics. He also holds an MBA from the University of Chicago.

Find out more about Glen Wakeman:  Twitter |

Social Media Platforms and Marketing

Most startups in the United States face several challenges such as limited manpower and limited access to working capital. However, the internet revolution has changed the startup landscape, allowing entrepreneurs to start a company with a computer and a dream. The new challenge facing internet startups is choosing which social media platform is right for marketing their business.

 

If entrepreneurs do some upfront homework on social media channels and marketing, it can save thousands of dollars in marketing costs and payroll costs devoted to social media marketing. One of the key questions to ask is which platform provides the most ROI for a business. From Instagram to Facebook to Snapchat, here are a few ways businesses can narrow their choices for social media marketing purposes.

 

Instagram

This social media app has 500 million users worldwide, and statistics show 59 percent of those users check their accounts every day. With such a wide audience, Instagram is a great brand building resource. If businesses have a decent following already established, they can use the app’s powerful video and imaging tools to create visually appealing marketing content.

 

Facebook

According to Forbes, only 9 percent of Facebook’s users are between 18 and 24 years of age, while 32 percent of the platform’s users are between the ages of 25-54. Experts recommend building a company page that utilizes the platform’s robust advertising tools to target an older audience. Statistics show that 44 percent of Facebook users check their accounts three or four times a day.

 

Snapchat

Forbes states that 100 million Snapchat users consume a minimum of 30 minutes of content each day. The free social media platform is a content marketing goldmine, where businesses can focus their marketing efforts on the most sought after generation in U.S. history, Millennials.

How Facebook Continues To Make Money Despite Its Success

It is pretty amazing to think that a social network as large as Facebook is able to still think up new ways to make money. Many believed that in its early days it was going to be just another fly by night social network that disappeared as we all forgot that it even existed at any point. That obviously is not what happened and in fact the network only continues to grow.

 

Facebook is huge and continues to add new users according to CNN Money. Some 1.59 billion people now use the website every month. That is up in recent years as the company continues to find people who are not on Facebook who then create profiles. It is almost hard to imagine, but that means that Facebook profiles exist for more than 1 in every 7 people on Earth.

 

Facebook continues to add new features that a lot of people like at the end of the day. Even though it seems that every time Facebook adds a new feature it is panned by the public in general at first, the numbers show that people come around, or at least that they are not willing to delete their Facebook over it.

 

Some of the new money making features that are available today are the features that allow one to hide posts from the exes as well as live video streaming and more advanced search features.

 

New features have made it possible for Facebook to keep users on the site for longer periods of time and to learn more about those users. This means that they can more accurately tailor the ads they show to those users. That helps Facebook to earn more money and makes for happier advertisers as well. You definitely want to have happy advertisers if you are a website that relies on that income. Facebook has done a masterful job of this and has achieved its goal of making the world a more connected and open place.

 

Tips for Your 2017 Search Engine Optimization Strategy

Search engine optimization is all about increase the amount of times that a given company’s website appears on the first page of search engine results. Since search engines like Bing and Google often act as filters for what customers end up seeing, companies that can achieve page-one results on these search engines are in much better shape.

 

How do you get these improved results? It mostly boils down to two practices – keyword optimization and link building – but having a functional website will also obviously bolster your search engine results. Remember, that you’re trying to increase traffic and engagement to your core website, so everything on your website should be running smoothly.

 

Make Your Website Responsive

 

Your website should be able to load across all kinds of devices without a hitch. Also, remember that search engine optimization perhaps provides the heaviest return on investment of all digital marketing strategies because it gets it done on its own while turbocharging your other digital marketing efforts.

 

More brand awareness and higher site usability are other SEO benefits that you can expect by embracing a comprehensive search engine optimization strategy. Still, the game is always changing, so here are some ways to stay ahead of the curve:

 

Shift Emphasis to Keyword Intent

 

 

When a lot of marketing types start talking about search engine optimization the first thing that springs to mind is keyword optimization. That’s important, to be sure. The emphasis is now changing, though, to anticipating the end user’s needs and how those needs are affecting their searches. So, keyword intent is very important: Gone are the days of simply stuffing keywords to get results.

 

Focus on Bing Too

 

 

Bing is admittedly playing second fiddle to Google, yet Bing’s stock is rising due to its more predictable rules and rising user base. Bing features explicit algorithms, SEO rules, and transparency with social signals that are all combining to make it more popular.

 

Is Twitter Doomed?

Twitter took the world by storm for a while growing at rates that people could not believe. It was growing from a small base of users and had plenty of catching up to do with the more established names of Facebook and even Myspace. However, after some time people began to view Twitter as something essential that they needed to keep up with their friends and the news of the day. It took on a life of its own.

 

Since that time though there have been a number of missteps by the company reports The New Yorker. These missteps are so serious that they could jeopardize the whole nature of the social network itself and possibly bring it down over time.

 

One of the things that has not gone so well for Twitter is optimizing the new features that it brings in. When Facebook makes a change to its platform people complain about it for a while but then start to realize the value in the change made. Twitter has not been so fortunate with its own “upgrades”. Rather, some of the changes made to Twitter have made it harder to follow conversations and see what is really happening on the network.

 

That might be chalked up to a technical glitch that could be repaired, but not all of the problems on Twitter are so simple.

 

The so-called “Gamergate” episode on Twitter was another problem for the site. There were many people flooding the Twitter feeds of individuals they did not like with hate speech and threats. It was so bad that the daughter of Robin Williams actually felt that she needed to delete her account for her own safety. She did so, but this was yet another sign that the company is not in control of itself.

 

The CEO of Twitter resigned after a summer of chaos and the company brought back its founder to try to put it back on the right track. What happens next is anyone’s guess.