If your business is on social media, you need to create a solid social media strategy. Without a plan, you may end up posting things on social media that will reflect poorly on your business. You do not want that to happen. Following are some common mistakes businesses make on social media, according to Forbes. Make sure to avoid them.
The first is posting photos and graphics that are either bad looking or cheap looking. Social media is all about pictures. This is especially true for sites such as Pinterest and Instagram, but even on Facebook, people look at photos much more than they look at text posts.
Another thing that you must have is a consistent theme. Your brand has to post content that follows a certain theme and that is geared towards a particular audience. Photos that are geared towards women will not be the same for those who are geared towards men. Photos and videos geared towards older people will be different than those geared towards younger people. You have to show a consistent face for your brand.
If you do not know what to post, you should not have to look far for ideas. Find useful blog posts and articles and post the links to them. You can also just post inspirational quotes, as everyone loves those.
In addition, you have to build a relationship with your followers. Do not just post content, but engage with your audience. Ask them questions. Reply to their comments and tweets. Like the comments that they make on your posts.