If you own a business and you are on Facebook, then you are in luck. Facebook has confirmed that they are testing a new feature called Facebook Messenger Broadcast. Messenger Broadcast would allow brands and businesses to broadcast messages to all of their followers at once. However, these messages will only be broadcasted to those customers who have initiated contact with the business in the past. In addition, brands and businesses will be able to set up an automated chat bot that would reply with a welcome message and which will be able to hold automated conversations with users.
Facebook has not yet released this new feature, so there is not a lot of information about its details. It is still unclear as to whether brands would be able to boost their messages and send them to more people by paying money for it. Facebook has made it clear that brands will only be able to send these messages to the people who have initiated contact in the past, in order to prevent spam messages.
Facebook has been enhancing its messenger tool in order to help bands use chatbots. For example, they have allowed brands to display a multiple choice question so that users can easily say something and so that brands can reply. This new Facebook Messenger Broadcast tool is only being tested, so it is not yet clear as to whether it will actually roll out in the future.