Social media is now an integral factor of any business growth strategy. It offers cheap marketing platform for businesses to push both their products and brands to drive sales. Like a double edged sword, social media can build or destroy your business. A simple viral hashtag on twitter might just be what is needed to give your business global marketing you desire or a dissatisfied customers popular Facebook post that gets shared by the legion of Facebook users can drive away your customer base. IT goes without say that social media is serious business for most companies, which has forced them to incorporate social media experts in their marketing departments.
The numbers don’t lie, a June 2017 report by techcrunch shows the kind of following commanded by social media apps, Facebook led with 2 billion users, You tube had 1.5b,whatsapp 1.2billion, the same as Facebook messenger. Instagram had 700m, Wechat had 889 million and lastly twitter with 328m. In business sense, these staggering figures are a representation of the market your business will be looking to target anytime you log into any of the mentioned social media sites.
It is therefore a matter of balancing usage of these accounts, photos are better shared on Instagram than Facebook, long posts are better on Facebook than twitter which has limited characters but can push brands by viral hash tags. These platforms offer an easy way of cheap brand activation. An example of how social media has disrupted market dynamics can be seen in the real estate sector, where most real estate companies are using Facebook to market houses, Facebook is the most used in US with 86% of users as per a PEW research finding. This tells you just how powerful the Facebook ‘share post’ option can be as a marketing tool. Does your business use social media? If not then you are wasting opportunities.