Author Archives: Freddie

Facebook Plans News Subscription Service

The social media site Facebook has been in the early stages of developing a subscription news service that will integrate with many of the largest publishers in the world and create easy to access news for their users. While the site is still in the early stages of development it may be rolled out in a trial basis with some publishers gaining access to selling subscriptions through the site.

This service would operate in the following manner, similar to that of other paid news sites. Users who log in to Facebook would be able to read a certain number of free articles per month but would be locked from reading more until they signed up for the subscription service and began to make payments for the subscription. Users would not be actually visiting the publisher news site, but rather staying in Facebook while reading these articles which would leave Facebook with the ability of providing advertisements to users during this time period as a way of monetizing their site users. There is no indication of whether or not Facebook would be sharing in the revenue generated from the news subscriptions that are signed up through this program.

This subscription news platform would be built on top of the site’s current Instant Articles platform which provides viewers with access to news articles through the site. Users on Facebook interact with other users with these news articles and provide commentary on the articles after liking and sharing them with other users.

This initiative by Facebook would represent the first time that they are initiating a paywall on their site and working with publishing news sites to block content for non-payers. There is also no indication of how the pricing of this program and how it will compare to the news memberships sold directly through the news sites.

The Making of Susan McGalla, the Most Sought After Executive Consultant

Susan McGalla is an accomplished American businesswoman who is also the vice president of business strategy and creative development at The Pittsburgh Steelers, LLC. Susan is well known for her skills in merchandising, leadership and retail. Over the years, Susan has made her name as one of the most sought after executive consultants.

Career and Education Background

After graduating with an undergraduate bachelor degree in business and marketing from Mount Union College, Susan was ready to begin her career. Her career began at Joseph Horne Company, where she held several positions including marketing and managerial. Susan worked at the company until 1994, when McGalla joined American Eagle Outfitters (AEO). At this company, she began as divisional merchandise buyer. The hard working business genius quickly grew to hold several managerial positions before she was ultimately named as the firm’s president and chief merchandise officer.

Success Stories

Susan McGalla star began to shine while serving at American Eagle Outfitters. Under her tenure, she raised the revenue of the enterprise from $340 million to over $3 billion. She also expanded the firm from one brand to four brands. Susan was able to manage over 1,000 stores and more than 28,000 employees excellently. It was also under her leadership when the company launched AEO’s Aerie, a lingerie retailer, and more than 77 kids’ brands. Susan left AEO in 2009 and joined Independant where she served as the retail industry consultant for two years before leaving in 2011.

In 2011, she joined The Wet Seal, Inc, where she served as the CEO. Under her tenure, she reinvented two brands, Arden B. and Wet Seal, which had been stagnant for long. By so doing, she attracted and hired world class brains at middle management and executive levels. Susan also improved customer satisfaction through improving product quality. She left the firm in 2012 and founded P3 Executive consulting, LLC. She left the company for two successful years and joined The Pittsburgh Steelers, LLC, where she currently serves as the vice president of business strategy and creative development. With such a remarkable background, Susan is arguably the best consultant in marketing strategies and corporate fashion.

Board Membership

Susan McGalla sits on several boards. She is a member of Magee-Women Hospital Research Institute and Foundation. She also sits on the board of HFF, Inc., a publicly traded firm that offers commercial real estate services. Susan is also the director of Allegheny Conference on Community Development. Earlier she had served as a trustee of the University of Pittsburgh.

“How Might We?” Becomes The Mantra For Social Media Companies

The social media industry has been growing throughout the 21st century as millions of people around the world look to show their friends and family more about their lives than ever before. One of the areas that may often seem mysterious is how the social media companies of the world who are competing in an ever more crowded market can achieve success in their own right; many groups like Facebook and Google now look back to the 1970s for their business inspiration by asking the question “how might we?”.

The origins of the “how might we” question date back to the 1970s and the Procter & Gamble company when their market share of the bar soap market was being eroded by the arrival of the “Irish Spring” brand. Six months of toil had led to low morale among the team given the task of taking on the “Irish Spring” conundrum until the approach to the problem was given a fresh outlook; there is not a single question asked in the “how might we?” approach, but instead a series of questions are asked to obtain a new way of looking at a problem. In the Procter & Gamble problem it was decided looking to regain a higher market share was not the correct way of looking at the issue, which was solved by asking “how might we make people feel more refreshed?”

Experts believe a large amount of money is lost by social media developers over the years as they ask the wrong questions, including how do we solve a specific social media problem without stopping and thinking about our aims. Social media companies are now altering their business models to include more discussion time for product and service development that includes asking “how might we?”, according to Business Insider.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Social Media Management Expected to Make Marketing Easier

With the growth rate of Facebook, almost every CMO (chief marketing officer) has realized that social media can take a business to a whole new level. Social media strategies, if implemented properly, should improve the growth of a company. However, most companies haven’t made the most out of social media yet. Their marketing strategies don’t blend well with various social media functions. Most CMOS still use inferior social media management solutions such as the vanity indicators, which measure fan growth, reach and engagement. These relatively outdated tools can’t measure the value social media brings to a business.

Fortunately, tech innovators have developed social media management automation systems that will improve the performance of CMOs. With these systems, you can integrate business and social apps to measure revenue. Salesforce and Marketo are planning to develop a powerful social media management automation application. The developers believe that this program will enhance customer relationship management and digital marketing.

CMOs aim at understanding the needs of the consumer. Their job entails analyzing the strengths and weaknesses of their competitors. Also, they define the market and help in the product design process. With the new social media automation programs, they’ll be able to carry out their duties more efficiently. What’s more, they will work under less pressure and save time. Current and future CMOs will have to relearn the fundamentals of building customer relationships. They’ll have the responsibility of assembling a team that understands the consumers. Additionally, the CMOs will help businesses to develop personalized services and products.

Recently, Coca Cola redefined the roles of the marketing department. The CMO took up the chief growth officer’s responsibilities. So, he’ll be expected to deal with consumer satisfaction, revenue growth and customer loyalty. Social media management automation will enable the CMO to handle tactical tasks. The marketing officer will also have time to focus on the 4 Cs and 4 Ps, which have somehow been neglected for a long time.

US Health Advisors Continues To Make a Difference

USHealth Advisors is a career opportunity to become a Healthcare Representative selling health insurance needs to small businesses. A person with just 3 years of sales experience can become an employee making from $65,000 up to $250,000 annually plus commission paid monthly and annually. They also offer stock ownership to all employees as an incentive. According to their official website, they believe having partial ownership produces a better sales person. Although the official website does not announce salary potential, their listings in job seeking sites such as Glassdoor and Zip Recruiter gave a snapshot of the earning potential. It appears to be a commission based opportunity which would allow for an unlimited earning potential.

USHealth Advisors also offers to their employees an established listing of potential clients to sell their benefits to, as well as a team of supporting agents to assist new in training employees. There is no information listed as to where their established potential customer listing comes from or how it is produced.

An extensive review of their Better Business Bureau rating touts an impressive A+. They have received a 4.56 out of 5 stars based on 15 customer reviews since they became established with the Better Business Bureau in April of 2013. According to the Better Business Bureau website, they have been a limited liability corporation since 2008 with 57 years total in the health insurance business.

USHealth Advisors has satellite locations across America with their Headquarters in Grapevine Texas.

USHEALTH Advisors and its Beneficial Programs

USHEALTH (USH) is an American advisory company that helps business owners and individual’s access innovative and affordable business solutions. USH deals in the provision of advisory to its clients for a long-term benefit solution. The long-term solutions are designed to meet the client’s budget and needs. In addition, they influence an individual’s career by providing professional support in management and savings. Further, they have partnered with other organizations such as Helping Other People Everyday (HOPE). There are several categories of USH such as USH advisors salary, USH advisors location, and USH Advisors insurance.

 

USHEALTH Advisors insurance

 

Through their partnering programs and subsidiaries, they provide products for self employed and individual business owners. The products include; individual health insurance, dental insurance, and income and accident solutions. Additionally, they guarantee a renewable and convertible life policy. The products are sold through agencies and insurance agencies. Recently, USH were announced as the 2017 Gold winner for its Corporate Social Responsibility Initiative. The ceremony took place at San Francisco during the SVUS Red Carpet Awards. Mr McQuagge expressed his joy as this was the highest award that the company had received.

 

Insurance is one of the most essential life plans in an individual’s life. The variety of insurance plans offered by USH ensures an individual is covered at all times. The life choice plans provide a long term essential coverage of an individual’s business, health, retirement, and accident or illness which promotes confidence in insurance.

USHEALTH Advisors BBB

 

BBB ratings are opinions on how a business is supposed to run or interact with its customers. Ratings are based on information provided about the business. The information also include complains received from the public or directly from businesses or online data sources. The highest BBB rating is A+ and the lowest is F. However, when BBB declines to rate a business it is rated NR (No Rating).

 

The significance of BBB rating is to provide business owners additional information on their business that will aid in the monitoring of their business performances. One of the key aspects to note that leads to the decline in rating of a business is failure to honor commitments and settlements. to know more about they offer here.

Susan McGalla- Philly Purge and Beyond

Purge?

The few women to have achieved unmatched levels of fame and status, particularly within larger corporate organizations, has only grown more stunning by the minute. It seems that, less and less women, have made it to the top. It only becomes more difficult for one to stick it out to the end, especially considering that women are not as internally driven and perseverant – as well as business-minded – as men. This is the larger consensus among the U.S. population, and it continues to hold so for a valid and simple reason: Women are not designed the same way as men, and that’s a proven and unarguable fact.

Though both genders hold their pros and cons in each lifetime, things generally do not change too much. Thus, the women who have managed to permanently succeed at the executive level are held in high regards, and Susan McGalla is one such exceptional individual who has proven herself time and again. She has what it takes to not only lead a business but to drive it forward at faster rates than hoped for, always keeping the company vision and core values in the back of her head.

Modern women’s support networks and similar initiatives have recently worked harder than ever to make a difference in this trend, trying to undo the way that God originally designed each gender to function but to no avail. History has repeated itself for a reason: What is, is, and it is not easy to make a camel drink water though you can take it to the edge of the river; the same holds true here. The primal difference between Susan McGalla and other women like here is simply this: She realizes this fact.

Susan McGalla

Susan McGalla’s a top U.S. entrepreneur. She’s a woman of serious business. She knows how to work and how to play.

Susan McGalla is a board member for HFF. She is far more than that, however. Her brilliant mind and thoughtful heart have allowed her multiple other positions of status over her many years of business.

Glen Wakeman a Veteran Financial Services Executive

Glen Wakeman established a SAAS company, LaunchPad Holdings in 2015 where he currently serves as the CEO. With the experience of more than 20 years in the financial industry, he rightly suits this role. Mr. Wakeman also has a vast of experience working in several major institutions including Nova Four (he was the co-founder and president), Doral Financial Corporation (served as the president and CEO). Additionally, he also worked at Doral Bank where he served as the chairman of the board, worked at GE where he held the position of CEO after he was considered a role model in Growth Leadership by the company’s board of directors. Doral Financial Corporation is the parent company of Doral Bank and is the largest lender in Puerto Rico. (Doral Financial Corporation Names Glen Wakeman President)

Wakeman is also regarded as an entrepreneur and a mentor in his lengthy career as he has transformed businesses with &15 billion in assets and more than 15,000 staff members. One of his many works has also included guidance in new market entry, M&A s, Startups, divestitures and exponential growth among others. He has a passion for building businesses by improving individual agility and the company employing the proven methodologies that assess several dimensions of performance: leadership and risk management, governance, human capital, and execution.

Wakeman also being a writer and an investor has enabled him share and provide insights in his blog posts on matters relating to strategy, emerging markets, international financial matters and more. Presently, he counsels Sitter Bees and Dreamfunded and has also assisted several C-level executives as he is a great mentor in the business world.

Glen Wakeman has lived and worked in several countries including Brazil, Mexico, United Kingdom, United States, and Argentina. He additionally controls operations in 30 different countries and is globally recognized as a mentor to many business people in the field. Glen Wakeman has mainly played in positions of increasing responsibility in business development, regional management, general management, operations, and technology as well.

Glen Wakeman Graduated from the University of Scranton with a Bachelors degree in Economics. He also holds an MBA from the University of Chicago.

Find out more about Glen Wakeman:  Twitter |

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.