Author Archives: Freddie

Facebook Attempts to Deal With Algorithmic Censorship and Fake News

In 2016, one of the most iconic works of photojournalism in history was inexplicably censored by Facebook. The reaction by news media outlets to this act of censorship was swift; however, the blame placed on an algorithm gone wild was not fully accurate.


The photo in question was taken at the height of the Vietnam War in 1972. The harrowing image depicts a group of frightened children, including a naked 9-year old girl, fleeing a napalm attack while United States soldiers follow in the background.


Facebook would later apologize for the incident, but the discussion on algorithmic censorship had gone viral by that time. The Vietnam photo incident brought up interesting discussion about Facebook’s role as a massive media channel and its rule by algorithms. It is easy to blame software routines, but it is also easy to forget that human input and executive decisions are coded into the Facebook algorithm.


In addition to the above, there’s another issue that Facebook has been left to deal with: the fake news stories that some analysts believe are part of a shadowy network of propagandists. These bogus stories are also believed to have played a part in the surprise 2016 election of Donald Trump as President of the United States.


On January 12, 2017, a Syrian migrant targeted by fake news decided to fight back by filing a lawsuit against Facebook. In 2016, when German Prime Minister Angela Merkel visited a migrant shelter in Berlin, Anas Modamani was inspired to take a selfie. That digital image would later be used by fake news authors to smear Modamani and to make him appear to be connected to terrorist attacks in Brussels.


Fake news stories have also linked Modamani to other attacks inspired by hate and terror. Since the stories were widely distributed across Facebook, Modamani has chosen to file a defamation lawsuit against the social media network. Facebook plans to vigorously fight this claim.

Is Facebook Ad Traffic Really Useless?

Reports about Facebook and Google advertising traffic do not exactly pain a nice picture. Claims indicate roughly 90% of the traffic associated with the ads are “useless“. Facebook and Google are doubtfully thrilled with such a report. The report is discouraging. No, business won’t outright collapse just because a news report about the uselessness of the ads is published. Some viewers of the ads will be turned off though. Articles of this nature may go viral. In time, articles like these can collective impact a significant number of perceptions. Poor perception on ads could have an undesirable effect. Even a slight decrease in revenue is something giants like Facebook and Google hope to avoid.


The notion of “90% useless traffic” is a bit misunderstood. Facebook ads are designed to run throughout the platform of the social media network and draw the eyes of members interested in what appears on the ad. Ads of this nature are rely on conversion rates. Conversions refer to serious parties that actually click on the ads. After clicking on the ads, they do what the advertisers wants. Buying a product is one thing. Joining a Facebook group is another. Advertisers all have different goals.


10% of valuable traffic is a fairly good conversion rate. Expecting half of the advertising traffic to do what the advertiser wants would be unrealistic. Would half the people watching every Super Bowl advertisement make a purchase?


Advertisements cast a proverbial wide net. Not everyone caught in the net responds. The goal is to procure the highest and more feasible volume of serious click-throughs. Those buying ads on Facebook or Google must maintain realistic expectations. Without a proper outlook on what to expect with the ads, disappointment is unavoidable. From this perspective, 10% of valuable traffic is not so bad.


Social Media Succeeds in Providing a Better Advertising Option to the Small-Scale Entrepreneurs

There has been uproar on the use of social media among the young millennial and the businesspersons. Most of the youths use social media for entertainment while entrepreneurs use it to promote their businesses. The small-scale entrepreneurs who may not have enough capital for advertising and marketing turn to social media as an alternative. Most of them attest to great success in their business by using different platforms such as Facebook, Twitter, Instagram, Youtube, Google +, and Pinterest, among others.



Use of social media in business



Internet Retailer’s Social Media 500 gave a report showing that the top 500 social media retailers earned $3.3 million in 2014. In addition to that, the social media driven retails and the traffic sales have registered higher sales compared to other online channels. Entrepreneurs using social media in their business may customize their ads to contain the “buy” button on the posts. The other way of generating money using the social media includes directing traffic to their websites and applications through advertising. Approximately 64% of the small business owners rely on social media for their business advice.



Social Media and Marketing



Small business owners with no experience and capital in business turn to social media for advertising. The variation in the use of the social media depends on one’s budget, the target audience, and the company’s goal. Instagram is ideal for posting the high-quality photos while Twitter works well with multiple posts daily. Artistic and women products perform best on Pinterest while Linked In targets very formal clients or businesses. An entrepreneur intending to spend some capital on paid ads would consider using Facebook.



YouTube Pays $1billion to the music industry



According to a December post on Business Insider, YouTube has paid the music industry more than $1 billion in the past one financial year. The income paid out covers the advertising alone without the inclusion of revenue generated from subscriptions. YouTube intends to increase the number of subscriptions as a way of helping the digital companies increase their average revenue per year. The digital media use the subscriptions to provide an ad-free premium experience to the users and increase their income every year.




Social Media Recruiting: What Companies Are Doing To Avoid Legal Pitfalls

There is no doubt that social media is transforming the way people do business—and the trend extends beyond marketing. A number of companies are turning to social media to assist with their hiring processes. In fact, according to the Society for Human Resource Management’s survey, 84% of organizations are currently using social media to screen candidates.


However, there are legal risks involved in the process: for instance, a simple Facebook photo can reveal certain protected characteristics such as race, gender, disability, and age that employers are not allowed to consider when recruiting.


Even so, many recruiters have devised a lot of ways to avoid potential legal pitfalls when recruiting via social media, including:


Expanding their applicants pool


Over 80% of companies are using social media to recruit passive job candidates—who aren’t currently looking for jobs—and to screen candidates who are being interviewed for certain positions. They believe that social media provide a good platform to reach highly qualified candidates that can sometimes be daunting to find through conventional recruiting channels.


Treating social media like other recruitment tools


Many recruiters are not turning to social media as the only recruitment tool. They are also integrating traditional channels such as career fairs and job boards so as not to block candidates who don’t use social media or who lack strong social media presence.


On the whole, the message is delivered; while it isn’t fair to use social media to make employment decisions, employers continue to use it as an extension to candidates’ resume and a as conversation starter to give them a deeper understanding of the potential candidates.

Facebook Has Launched Workplace, a Private Social Network for Enterprises

Facebook has recently launched Workplace, a private social network for businesses. Contrary to the conventional reasons for using Facebook at work (distractions), Workplace is different—it aims to provide employees with a platform to professionally chat with their colleagues in a bid to get work done.


Unlike the normal version of Facebook, the platform isn’t connected to users’ existing accounts and is ads-free. Instead, organizations sign up and pay a monthly fee, which is based on the number of its users. It is free for educational institutions and non-profit organizations.


New Corporate Features


Besides the normal features found in the regular version of Facebook such as groups chats, video calls, news feeds, and live video among others, Workplace has a few new corporate extras such as single sign-on, dashboard analytics, better IT integration, and separate Work Chat app for Android and iOS to enable employees keep in touch when they are out of office.


New Offers


Workplace is entering a market where a number of players—Yammer, Slack, Chatter, Jive and Hipchat among others—have picked up remarkable tractions. Nonetheless, the platform is hoping to woo people with a plethora of new twists.


To begin with, Facebook has thrown most of the pricing models used by its competitors out of the window and plans to follow its own book of metrics. For 1-1,000 active users, the platform will charge $3 per user monthly; for 1,001-10,000, the cost declines to $2 per user; and even less for more than 10,000 monthly active users. Additionally, Facebook will be more accountable for its service. It will only charge for active users and how engaging it manages to make the service.


For now Facebook has managed to send a clear message to the market: It is still the leading platform for billions of users to connect to one another in the digital sphere, and is now aggressively entering the corporate world.



Twitter To Release Earnings Report at Unfamiliar Time

The earnings release for giant social media platform, Twitter Inc. will be on Thursday, this week. To be precise, the time for the release of the report will be 4.00 a.m. PST. According to the company, the timing for the report has largely been influenced by analysts who said that other tech companies have slated their releases on the same day. They include Google, Amazon and Atlassian.


Break From Tradition


According to, the early morning time has, however, not gone down well with some analysts who accuse the company of breaking from tradition. This is because most tech companies are used to reporting an hour or so after mid-day at the end of day trading. Analysts have been accustomed to that time and Twitter’s time is a little uncomfortable for some of them.


Job Cuts Announcement


There is high anticipation of the company’s earnings reports for several reasons. However, the main one is driven by speculation that the company may announce around 300 job cuts. According to unnamed insiders, the job cut announcement may come even before the release of the earnings report.


Last year, Twitter cut the same number of jobs it’s expected to cut this week. If it happens, the move will be widely considered as an attempt to relieve some of the financial pressures from the company’s recent losses and the fall of its share price for the last one year. There were expectations of the company’s acquisition but the companies that were expected to bid abandoned the process.




FreedomPop Review Shows Users How Cell Phone Plans Should Be

If you believe you are paying too much for your internet and cell phone bill, you most likely have not heard of FreedomPop. In a recent FreedomPop Review, users were asked what they liked about their cell phone service and internet service. Here is what people raved about:


Unique Free Cell Phone Service Provider


Their rise to the top comes from their service they offer to their clients. They offer the ability for users to get online, completely free of charge, for 500 MB of 4g as well as the 200 minutes of service. If this alone is not enough for someone, they also offer unlimited texting. You have to remember however that sending and receiving text messages is going to also use up some of the data.


There are NO Contracts or Cancellation Fees


At FreedomPop, they also state that users will never encounter any kind of cancellation fees or that there is any kind of necessary contract that must be signed by users. Often times, people who use cell phones are hit by a cancellation fee if they decide at any point in their current contract that they are no longer satisfied. If you are unhappy with your current cell phone provider, this might be the perfect time for you to make the switch. The FreedomPop network is ran off from the cell towers associated with Sprint.


500MB Of Data? That’s All?


Most people will use this amount of data on their own in just a day. If you are someone who does not access the internet much or who only uses the data away from wifi spots, this could be just the right amount of data. If you are someone who otherwise uses a bunch of data daily, there are other means of internet. There is additional plans that you can purchase through FreedomPop for an additional ten dollar charge. This will allow you to continue using your data plan as you need it or as you see fit.


What users have when they signup with FreedomPop is, unlimited text messaging that will use your data, you receive 500 MB of data per month, with the option to purchase additional data for $10 per month, you receive 200 free minutes of voice and the ability to be completely free of any type of contract or cancellation fees. This in itself is what most people would consider the best of cell phone providers.

The Success in Vijay Eswaran’s Career

The Q.I Group of Companys’ executive chairperson and co-founder, Vijay Eswaran, was named as the CEO of the Year in 2013. The recognition was offered during the Malaysian Business Awards (MBA), which was sponsored by the Asean Business Advisory Council Malaysia. The award was presented to Mr. Vijay Eswaran by Dato Sri Mustapa Mohamad, who then served the Malaysian government as the minister of global trade and industry. The 5th MBA Gala Dinner took place on November 8 2013 at in Kuala Lumpur. These features are highly considered to be the primary basis of great companies and individuals in Malaysia.

Vijay Eswaran has been gained recognition for participating in philanthropic undertakings. He co-founded the QI Group in 1998. The company consists of wide range of businesses, and they include retail, e-commerce, hospitality, travel, luxury products, telecommunications, media, wellness, corporate investment, and financial services. In 2011, the entrepreneur founded the Quest International University, which is based in Perak at He offers his donations in both Malaysia and abroad. According to him, he is humbled by the awards that he had been given in the past including some that had been extended to his role models. He believes that it is highly respectful to be appreciated by his peers in Malaysia. Vijay thanked all the executive and employees of the QI Group who supported him to grow the firm to more than 1000 businesses on that are based in different parts of the globe.

Read more: Dato’ Vijay Eswaran speaks about ‘finding your purpose’

Vijay Eswaran studied at the London School of Economic, and he graduated in 1984 with a degree in socio-economics. He also attended the Southern Illinois University where he was awarded an MBA in 1986. While he was still in the United Kingdom, he learned about the binary system marketing and got involved in multilevel marketing (MLM) during his part time. He was also employed the Synaptics, which is an American company. When he returned to Malaysia, he was contacted by the Cosway Group, which needed guidance on MLM to use in its Philippines business.

Shea Butter Provides Healthy Winter Skin Care Protection


Most people are prone to suffering from dry and flaky skin during the winter season when the temperatures drop and harsh weather arrives. Studies show that the skin loses 25 percent of its moisture, which can be uncomfortable on different areas of the body. Although there are a few ways to combat dry skin, shea butter is proven to be effective in restoring lost moisture and increasing the elasticity of the skin.


What is Shea Butter?


Shea butter comes from karite nuts that are on trees that grow wild in West and East Africa. The nut has a fatty substance and contains different healing properties. The natural product does not contain toxins or chemicals, making it safe to use on all skin types. It’s considered to be “Women’s Gold” of Africa because most of the people who produce the shea butter are women.


How is Shea Butter Produced?


Shea butter is produced by crushing and boiling karite nuts to extract the butter that is found inside. The butter rises to the surface of the water once the nuts are boiled. Shea butter is considered to be an all-natural product to use on the skin because synthetics and chemicals are not used during the production process.


Shea Butter on Skin


Shea butter is one of the most effective products to use on skin during the winter season because it is known to reduce the effects of redness and can also protect the skin from windburn. It has a large healing fraction of five to 17 percent because it contains vitamins, nutrients, and phytonutrients. is one of the most popular manufacturers of shea butter and sells a list of products through the brand. Everyday Shea Butter is ideal for men and women to use to keep their skin hydrated and soft in each season. Women who are pregnant can apply Pregnancy Strength Shea Butter to their belly and legs as their body changes to reduce the appearance of stretch marks that can develop.


Eu’Genia Shea is dedicated to fair wages and donates 15 percent of their proceeds back to female workers in Ghana. The family-run social enterprise is dedicated to creating quality shea butter products that have a high concentration.

Publicist Alexandre Gama

Alexandre Gama is a Brazilian advertiser and entrepreneur. He founded one of the largest advertising agencies in Brazil, Neogama. He obtained his Advertising Degree from Fundação Armando Alvares Penteado and got his first job in the field when he served as an Editor at the Ogilvy Agency. He went on to work as an editor at a few different advertising agencies before he founded the Neogama agency is 1999.

With Alexandre Gama at the helm of the agency, Neogama grew at a phenomenal rate, especially in its first three years. Neogama was the first Brazilian advertising agency to win a Lion at the Cannes Film Festival during it’s first year of existence. In 2002 partnered with the London based BBH and the companies formed together creating Neogame/BBH. As part of the deal Gama held a majority stake in this new company.

Alexendre Gama has won numerous advertising awards during his distinguished career. Some of these include the 2006 Head of Agency Of thy Year Award, and in 2015 his agency won a Gold Lion at the Cannes International Festival due to their Festival Mix Brazil Culture and Diversity campaign.