Author Archives: Freddie

Lori Senecal; a Force to Reckon With

Lori Senecal was recently announced as the Global CEO of CP+B. in the new position; Senecal will be in charge of CP+B’s global expansion efforts. She will be in charge of the coordination and management of the company’s eight international offices. She will also be in charge of any new offices that the company sets up.

She got her role thanks to her commitment to invention and innovation in the industry. She has also been noted for embracing new technology. Her appointment is a show of CP+B’s commitment to global expansion. The company recently won the Infiniti global creative account.

What She Thinks of Her Appointment

Lori said on Forbes Magazine that she was honored to work alongside Chuck Porter at CP+B. She said that she looked forward to aiding in the global expansion of the agency by working in corporations with all the exceptionally talented people at its offices.

How Her Career Has Developed

Over her long career, Lori has developed partnerships, accelerated global growth in agencies, created great new business divisions, and led numerous blue chip accounts such as Nestle, Coca-Cola, and BMW. While at CP+B, she will retain her position at MDC Partners. She has worked with leaders of advertising agencies that have the greatest growth and impact on the industry within the MDC Partners network.

She also managed to transform kbs+ from an agency with just 250 employees into a global behemoth with a 900-person workforce. The agency is today considered to be a highly creative and efficient leader globally. Lori Senecal was the CEO of Kirshenbaum Bond Senecal + Partners (kbs+). The company has some great clients such as Vanguard, BMW, and HomeGoods. Lori pioneered a culture of inventiveness with a focus on creating breakthroughs and innovations that delivered a competitive advantage to businesses and brands. Among the things that she championed to support the culture of innovativeness at kbs+ are kbs+ spies &Assassins, kbs+ Content Labs, and kbs+ Ventures. She also sits on the 4A’s National board of Governors. Lori recently won the quantum Leap award at the AWNY Game Change Awards.

Before joining kbs+, she was the President of McCann Erickson Worldwide. She worked at its New York flagship office and was in charge of areas of strategic planning, account leadership and innovation. It was in 2014 that she was appointment as a board member of MDC Partners. Besides that, Ad Week has named her as among the Women to Watch.

A Look At The Philanthrophy And Leadership Of Betsy DeVos

Who Is Betsy DeVos?

Mrs. Betsy DeVos now serves as the Secretary of Education at the United States federal government. She was appointed by President Donald Trump and confirmed by the senate in a historic vote that saw the vice-president cast the deciding vote in her favor for approval. Mrs. DeVos has had a long and successful career in business and entrepreneurship.

Betsy DeVos has been actively involved in politics, education and philanthropy for many decades now. She is a strong supporter of the arts and educational initiatives such as school choice. Mrs. DeVos was tapped by Donald Trump to serve as the Secretary of Education for her long standing work aimed at reforming the educational system and making it more student and parent centered instead of bureaucrat and teacher union centered. Betsy has helped over a million students and parents achieve school choice and get a better education.

The Background And Education of Betsy DeVos

Her full name is Elizabeth Dee DeVos and her was father was Edgar Prince, who created the Prince Corporation. The firm manufactured die cast machines, sun visors and other car interior car parts. Betsy was born in Holland, Michigan, a small town southwest of Grand Rapids, Michigan. She completed a private Christian school there and later went on to graduate from Calvin College in Grand Rapids with a bachelor of arts degree. Betsy DeVos is married to Richard DeVos, who is a prominent Michigan businessman also of Dutch descent like Betsy is. Together they reside in Grands Rapids, Michigan.

Betsy DeVos’ Contributions, Work And Achievements In The Educational Field

According to Los Angeles Times, Betsy DeVos is one of the leading proponents of school choice, charters schools and school voucher programs in the nation. She has served as the chairwoman for the American Federation of Children, the Alliance for School Choice and the Foundation for Excellence in Education from 2008, 2009 and 2012, respectively until 2016. When she became the new Secretary of Education for the United States Betsy DeVos left these organizations. Mrs. DeVos also helped launch a charter school called the West Michigan Aviation Academy in 2010 for students that are interested in learning about aviation and aerospace.

Betsy DeVos In Business And Politics

Mrs. DeVos served as a chairwoman at the Windquest group. It was a private investment and management firm created by Dick and Elizabeth DeVos that invests in and buys out technology companies, renewable energy and manufacturing facilities and plants. In politics, Betsy DeVos has served as a chairwoman of the Michigan Republican Party and a Republican National Committeewoman for the state of Michigan. She has been involved in politics with the Republican party at the local, state and and national level since 1982 and while studying at Calvin College.

Read more news on CNN.

Desiree Perez and Jay-Z Build Artist-Owned Music Streaming Business Model

The music streaming industry is getting a lot of attention because this is where most music lovers are going to get their music. Many people have moved away from buying music because it is simply just easier and less of a hassle to stream. Tidal is one of those music streaming websites that has managed to give a lot of people confidence about the music streaming industry.


Desiree Perez is helping Jay-Z do great things with his music streaming service. She has proven that there are a lot of people that want exclusive content, and this has been the direction in which Jay-Z has decided to take his digital music streaming service.


What makes Tidal different from all of the other services that are out there is the business model that this company has. Desiree Perez is helping Jay-Z build an artist owned business model. This is different from the other music streaming services that are owned by executives that have no artist in roles of ownership. When Tidal was presented to the public it was presented as a company where the artists were in control of the situation. Desiree Perez knows that this is a concept that works because there have been so many issues with music streaming and the artists that have become disappointed by the royalties that they receive.


According to Business Insider, what Desiree Perez and Jay-Z are trying to do is rectify this situation. They are trying to balance the playing field and get to a point where the artists and the music fans are both pleased with the overall outcome.


Artists are much more inclined to provide the exclusive content when they can benefit from a music streaming service like Tidal. This is what Desiree Perez is doing to help Jay-Z earn a top spot in music streaming.

Bernardo Chua Masterminds the Production and Distribution of Healthy Products

Bernardo Chua is a name that is always mentioned when it comes to debates or accomplishments in the global multilevel marketing. He is the founder of Organo Gold, a firm that focuses on producing and selling a broad spectrum of healthy bioactive coffee products that contain Ganoderma lucidium.

Organo Gold markets and sells these products via a reliable multi-level marketing distribution channel on a wholesale basis. Then, these products are availed to consumers at an agreed retail price.

Career Journey

The current position of Bernardo Chua and his firms in the multi-level marketing arena mirrors his determination, exceptional business acumen, and patience. This successful entrepreneur grew up in the Philippines, and he always had a passion for entrepreneurship. He has ascended from a humble position to a respected businessman.

Chua began his professional multi-level marketing career as an executive officer of a Philippines-headquartered Gano Excel. After three years of his strategic leadership, Gano Excel opened new offices in Hong Kong, Canada, and subsequently in the United States.

With the company expanding its operations on a global scale, Chua had to relocate to California to manage day-to-day activities and long-term growth strategies of Gano Excel U.S.A. Gano Excel marketed products such as instant coffee, capsules, and a plethora of other food products.

Origin of Organo Gold

During his childhood, . As he grew up, Chua thought of ways he could make health products from this valuable herb and commercialize them. After gaining experience in the multi-level marketing and working for companies such as Gano Excel, Chua decided to establish his company (Organo Gold) in 2008.

Through this company, he introduced products containing Ganoderma into the market. Ganoderma lucidium is a unique herb that has gained international popularity, thanks to Chua’s efforts. Apart from its delightful taste, the herb has been majorly used in traditional Chinese medicine.

According to PR News Wire, Bernado Chua’s primary objective is to take maximum advantage of the various health benefits that this herb can offer. Therefore, he financially supports a team of researchers and scientific advisory board that progressively investigates the new uses of the herb.

Learn more about Bernardo Chua:

The Kabbalah Centre and the Concept of Klippot

One of the primary concepts taught by the Los Angeles Kabbalah Centre is Klippot. The Kabbalah Centre instructs its adherents that Klippot works to restrict the spiritual energy of the Light into a person’s physical body. The Light is the upper metaphysical spiritual world, which is called Ein Sof in the teachings of the Kabbalah Centre.

The Kabbalah Centre instructs its students that Klippot as a concept stems from early Rabbinistic teachings and construction. It is designed to aid a person in practicing Kabbalah in a manner that does not require a revelation of the secrets of Kabbalah.

There are practices one can learn through the Kabbalah Centre that eliminates the impairment caused by Klippot. However, Kabbalah also teaches that negative behavior, including violent conduct can add to Klippot.

The Los Angeles Kabbalah Centre opened its doors in the mid-1980s. The LA Kabbalah Centre had its origins in New York City, where the predecessor of Kabbalah Centre was founded in 1965. The New York center itself was an outgrowth of a Kabbalah organization that had its origins in the Middle East beginning in 1925. In time, that Kabbalah organization would be within Israel.

There are now Kabbalah Centre branches located outside of Los Angeles in over 50 cities around the world. In addition, there is an ever growing number of Kabbalah Centre affiliated study groups in different countries. Finally, a person can access Kabbalah study from the Kabbalah Centre via the Internet.

When it comes to instruction from the Kabbalah Centre, the doors are open to a wider spectrum of people interested in learning of the spiritual practice. This is a difference from some more traditional Kabbalah organizations. In the case of the Los Angeles Kabbalah Centre, a person need not have a background in Jewish or Hebrew texts before beginning a course of Kabbalah study.


Snap Inc. is Introduced to the Stock Market

Snapchat took the world by storm in 2011 after it was developed by three friends from Stanford University. The unique feature behind this application is that the pictures and videos sent can only be seen for a short period of time before they are deleted. This feature brought a new system of communication to the social media platform. With popularity soaring and daily usage reaching in the millions, Snapchat founders changed their business name to Snap Inc.

After large success and receiving offers from major competitors like Facebook, Snap Inc. decided it was time to go public. They made their announcement about publicly selling shares of their business to the excitement of investors around the world. March 2, 2017 marked their first day of public trade. The hype surrounding this stock was massive. Unsurprisingly, Snap Inc. became the most active stock on the NYSE on its debut day. Snap Inc. grew an impressive 41.2 percent from its original pricing. This put the company at $24 a share from the beginning. These numbers put Snap Inc.’s market capitalization at $33 billion. In comparison to other social media giants, this is an impressive opening market cap. All signs point to steady growth as the first day of trading is closing out.

Supporters point to the potential success of Snap Inc. along with the visionary leadership of the company’s CEO Evan Spiegel. Critics on the other hand see the company’s reported $515 million loss last year as a sign of trouble for the future. Regardless, the excitement and hype surrounding the IPO of Snap Inc. has led many people to invest. While much of the predictions are simple speculation, time will tell whether or not the new social media company will be able to capitalize on these investments and continue to grow their brand.

JeanMarie Guenot’s Career And Passion For Eliminating Cancers


The world is full of people that are working the healthcare industry. However, there is a need for new treatments of cancer. Fortunately, there are tons of people that are making a lot of efforts in bringing forth changes in the ways that cancer is treated. JeanMarie Guenot is one of them. She is also very knowledgeable about this condition because she has had a career in the healthcare industry. She has worked in her career with a lot of passion that has inspired her to learn a lot about the different conditions that plague mankind. She has the desire to find ways to eradicate these issues.

LinkedIn plays up how JeanMarie Guenot has a very diverse background when it comes to the companies that she has been involved with. Her specific area of healthcare has to do with biotechnology and pharmaceutical products. She does a lot of research to come up with better treatments when it comes to cancerous growth. Of course with biotechnology, she is one of the people that are working on coming up with more efficient ways of detecting any dangerous forms of cancers in the human body so that they can treat it when it is at the beginning stages.


One thing that could be said about cancer is that it is one of the deadliest diseases because it is one of the sneakiest when it comes to the treatments that are available. It can also affect anyone no matter what health precautions they take. It is not uncommon for people to find themselves suddenly faced with advanced stages of cancer because of the inability to detect it. This is one of the reasons that JeanMarie Guenot is working very hard with Amphivena Therapeutics in order to come up with better ways of detecting and treating cancer as well as other deadly conditions.

Anthony Petrello Is Living The American Dream

Anthony Petrello is the personification of the American Dream. Raised in a working-class Newark, New Jersey neighborhood, through talent, hard work and making the most of his opportunities, he’s now one of America’s highest paid chief executives.

Tony Petrello was known as a math whiz in high school. No one was surprised when he received a scholarship to Yale and got the chance to study under world-renowned mathematician Serge Lang. Most expected Petrello to go on to do great things in mathematics after earning his degree. Instead, he attended Harvard Law School and took his life into an entirely different direction.

After graduating with his juris doctor, Petrello was hired by the internationally respected New York law firm Baker & McKenzie. His stellar work there was noticed by one of the law firm’s most important clients, Nabors Industries, the oil and gas giant. In 1991 Nabors Industries hired Anthony Petrello as president and COO. He was promoted to deputy chairman in 2003 and has been president and CEO of the company since 2012. In 2015 the Dallas, Texas based company made the one-time Newark math whiz the highest paid CEO at over $68 million a year.

In addition to his work at Nabors Industries, Petrello is also a husband, father and committed philanthropist. He married his college sweetheart, actress Cynthia Carrafa, and has a daughter named Carena. When Carena was diagnosed with cerebral palsy, Anthony donated $7 million to help Texas Children’s Hospital to build a neurological research center. Petrello also lends his time and resources to a number of other charitable causes and is on the board of a number of other companies.

Anthony Petrello has been rewarded not only for the operating functions he performs at Nabors Industries. Petrello’s direction and strategic planning initiatives have also been invaluable.

The Work Of Maggie Gill

The boys club of the healthcare industry is quickly including talented and intelligent women. More healthcare companies are being run by women. While there are a lot of women in this industry, making moves and leading large teams, there is one woman who is clearly leader of the pack. That woman is Maggie Gill. Maggie Gill is the President and Chief Executive Officer of Memorial Health. Memorial Health is a non-profit hospital that is located in Savannah, Georgia. Opened in 1955, Memorial Health has become the most advanced healthcare facility in the area. Maggie Gill became President and Chief Executive Officer in 2011.

Before working for Memorial Health, Maggie Gill was the Chief Financial Officer of Tenet South Florida Health. While at Tenet South Florida Health, she received the Chief Financial Officer award three times. Ms. Gill received her Bachelor’s degree from Florida State University and her Master’s from Saint Leo University.

Becker’s Hospital Review named Maggie Gill as Nonprofit Hospital and Health System CEOs to know. Ms. Gill, along with her Memorial Health team received seven awards when the Georgia Medical Society has their 16th annual Health Care Heroes Awards ceremony. The awards ceremony honors organizations and individuals that dedicate their careers to provide quality healthcare to the community they serve. The categories Memorial Health were honored with were community outreach, health care innovation, health care education, institutions, and physicians lifetime achievement. These awards proves how beneficial Maggie Gill is to the hospital and to the community.

Maggie Gill is on the board of many organizations including Georgia Hospital Association, Mercer University, Georgia Chamber of Commerce, and Union Mission. Ms. Gill has shown her leadership skills time and time again. The success of the hospital is proof that her tactics are working and her experience is benefitting the organization.

Why are so Many Stars Fascinated with Traditionalist Mysticism?

Anyone who likes to keep up with trending news in the world of Hollywood will have doubtless noticed a striking new trend – the popularity of the Kabbalah. For those who may not be aware, the Kabbalah is an ancient wisdom tradition that is heavily based upon an exogesic (metaphysical extrapolation) understanding of the Torah and various other Christian, Jewish and Hermetic texts. Numerous Hollywood stars, both past, and present, have expressed a keen interest in the religious and spiritual practices entailed in the Kabbalistic traditions, so of whom include Madonna, Sammy Davis, Lindsey Lohan, Demi Moore, Britney Spears, Paris Hilton and that 70s show actor, Ashton Kutcher (who Natalie Portman once said knew more about Judaism than anyone she had ever known).

Many have to wonder just why the practice of Kabbalah seems to strike such a chord with the elite of Hollywood. One of the main reasons for the traditions popularity with celebrities are the precepts of the ideology itself, which focuses not on, “Finding one’s self,” but rather upon becoming less of a self. This idea, of intensely turning inwards, not in selfishness, but in an effort to become less self, likely appeals to celebrities due to the climate of Hollywood itself which is tensely focused upon the self – interviews, films, posters, all constant self-reflections of one’s own grandeur.

Such endless self-marketing coupled with a chaotic lifestyle of constant travel and interview attendance, will wear even the most disciplined and confident individual down. Therefore it stands to reason that a tradition such as The Kabbalah would then resonate powerfully with such individuals as it provides a cohesive and comprehensive life program and way to mitigate selfishness and chaos in one’s life – many of the aforementioned celebrities have said as much, such as the popular American comedian and actress Sandra Bernhard who has publically stated in numerous interviews that Kabbalistic practice has eliminated nearly all of the anxiety and disorder in her life.