Author Archives: Freddie

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

Facebook Messenger Begins Testing For Business Ads

Facebook is well known for keeping in touch with family and friends and for sharing funny videos. The test to integrate ads into Facebook’s Messenger has begun. The company has said that it will launch its characteristics as a small test in Thailand and Australia, which will for the first time allow businesses to have their ads placed on the Messenger home screen. This style of advertising entails a large thumbnail image followed by a text and a link of the same. These ads will appear below recent conversations.

 

The link will be able to direct users on taking different actions like clicking to learn more about the service or the business in question. This action is similar to the way that Facebook business pages today can directs users to start a chat.

 

Currently, the ads sit on a huge space on the home screen, which is below your favorites and up above the section that shows which friends are online. This feature about the Messenger makes it less user-friendly since you will have to scroll way past the large ads which you may not be interested in.

 

Facebook has, however, promised that the ads will not appear in conversations not unless the user clicks on the ad itself or chooses to start a chat with the brand being advertised. This will make it more convenient for its users.

 

Generally, businesses have been waiting for this moment for a long time when they can use the Messenger platform to reach to their customers and increase their sales easily, gain brand awareness and increase interaction with customers. It is clearly an exciting feature for them as it will lead to growth for their respective businesses.

Be A Good Social Media Listener

Social media is about more than just musing on the day’s events or staying in touch with friends and family. Social media is also about marketing. Facebook, Twitter, and other social media platforms open portals for effectively engaging with audiences who could turn out to be consumers.

 

Business-minded people are known for their ability to think things through. Yet, many entrepreneurs simply create a presence on social media that never really maximizes its potential. Posting material online creates a number of interactive advertisements. Presence does not automatically equate with impact. People looking over the content on a social media page might not really be motivated to react. A disconnect between promotional material and consumer won’t set the stage for success. Social listening, however, just might.

 

Social listening refers to reading what people are writing and posting on a social media page. The insights delivered by what people reveal in posts are worth a lot. Those running social media sites become far too focused on their own work they never review the responses being given. Even if they do review what others are saying, they do not fully intake the commentary. Such an oversight would be a disastrous result for any business.

 

Businesses will invest quite a bit of money into producing generic surveys and questionnaires. The value of these market research tools is well-established. Even though social media commentary provides much more insight into the consumer’s mind, the commentary is not always thoroughly reviewed.

 

When customers are speaking, listen. They have much to tell.

 

Facebook Moves Toward Longer Video Offerings

Facebook is looking to reward video content creators by crediting them for every view that lasts for a minimum of three seconds. This is likely another shift in Facebook’s approach to making itself a valid video platform. Between the reward system and how Facebook’s default state is to automatically play video, publishers made videos with a focus toward grabbing viewership right out of the gates. As a consequence of that approach, many publishers have noticed abysmal completion rates.

 

While Facebook is making changes to how its video content classifies “views,” the social media juggernaut is also modifying its News Feed to prioritize lengthier videos in order to prolong viewer retention and bolster promotion. This shift is just one tweak in Facebook’s focus shift to compete with other video streaming outlets like YouTube and even television.

 

Facebook also plans to play around with their courtship of long-form content by placing mid-roll advertisements within videos that are 90 seconds or more in length. This could easily serve as a message to advertisers that money will come from keeping eyeballs on lengthier clips.

 

In a public comment, Facebook took a stance that any video that can maintain viewership through to completion or near-completion is a compelling video. It added that while longer videos takes up more time, they will be making the change to no longer “penalize” longer videos. It ended the remarks by hinting that lengthier videos would be more likely to receive a greater degree of distribution and proliferation among users.

 

Will Business Kill Social Media?

In its early years, social media promised a world where anyone could publish their thoughts about anything, and the whole world could respond. As social networks have come to realize that they are for-profit businesses that must turn a profit, that promise has slowly faded into the background. According to one commentator, that made spell the end for social media.

John Biggs of TechCrunch recently reported that the shareholders of social network companies are forcing them to censor content. Justyna Kieseilewicz, an artist, recently ran a Facebook ad that featured an artistic nude image. As you might expect, Facebook banned the ad. While corporate interests prevent people from sharing freely, journalists (who have business interests of their own) make people afraid to share freely. Biggs notes that CEOs have learned to their detriment that once a thought is posted online (on Twitter, Facebook or wherever), it never disappears.

Will these factors really kill social media though? The ability to share freely is one aspect of social media that people enjoy, but it is not the only such aspect. Even if people cannot share freely, they want to share. Perhaps social networks will simply grow into a service that focuses on a narrow range of communication.

There might be technological solutions to the problems Biggs cites, too. Snapchat, for example, built its business around the fact that many people do not want their messages to exist forever. There might be room for a social network with a credible no-censorship policy.

 

Facebook Rolls Out New Login Security Feature

Facebook is more than just a social media site. Facebook has become the new frontier of global communications. All members have to do is log into their accounts and post messages to their many friends and followers. And the whole thing is free. Concerns do arise about the security associated with logging into a Facebook account. With so many millions upon millions of members, those with unsavory motivations may be interested in breaching accounts on the social network. Facebook understands these concerns and takes them seriously. The social media kingpin is now taking steps to employ security keys for safer logins.

 

Security keys employ a “two-factor authentication“, which means hackers cannot breach and account even when they have the username and password. Once word about this new feature gets out, a lot of people are sure to take advantage of it. Mysteriously, many others won’t. Then again, there may not be much of a mystery to their motivations. They simply assume nothing will happen to them.

 

Nobody should ever take such a lax attitude towards internet security. Hackers are always on the move looking to procure valuable information and data. Hackers truly do follow the “leave no stone unturned” mantra when performing their work. Anyone who doesn’t believe this theory should take heed of the Yahoo! hack. Over one billion accounts were compromised during that fiasco.

 

Security keys may not be perfect, but the added layer of protection reflects improvements. The added improvements and protections could prevent a lot of hacker-induced grief.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

How Lori A Senecal has grown in the Marketing Sector

Lori Senecal is one of the leading professionals in the advertising sector. She is currently working as the global CEO of an advertisement agency that is known as Crispin Porter & Bogusky, LLC, see: http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/. The firm offered her the position on March 9, 2015, and has been working closely with its chairperson, Chuck Porter. Her exceptional knowledge has been essential in assisting the firm to grow globally. Senecal has been dedicated to ensuring that all departments coordinate so as to boost its international development. She worked for the MDC Partner Network as its CEO and president before being hired by CP&B. The Kirshenbaum Bond & Partners also appointed her to serve as its CEO and president.

Senecal was one of the major participants in the creation of dependable strategies at McCann Worldgroup. She held various positions at the enterprise such as being the global director of content integration and its chief innovation officer. Senecal controlled various activities at the firm, and they included creativity, strategic planning, and accounts. She was also offered a role at the McCann-Erickson Worldwide flagship office, which is located in New York. The business is one of the McCann Worldgroup’s subsidiaries.

According to Fast Company, the marketing expert was also on the team that established the TAG Ideation, which is devoted to offering young-adult marketing. She has extensive expertise in handling international accounts and data analytics. Many multinational corporations have hired her to manage their global accounts, and they include Coca-Cola, Weight Watcher’s, Molson, Nabisco, Spint, Staple, Applebees, InBev, Xbox, and Nestle. She was made the president of the McCann Ericson’s New York-based office in 2008. Lori was also hired by the DDB Worldwide Communications Group and served as its chief marketing officer in October 2005. She worked for the TAG, which was created by the McCann Erickson Worldwide to focus on youth marketing. The company made her a co-managing director. She served the McCann New York’s division as the executive deputy president.

Lori’s is presently in charge of overseeing the international growth of the CP&B. The firm has nine offices across the globe, and she ensures that they all function appropriately. She has been working for the agency since 2015 and has made notable changes in its culture and business. Her excellent leadership skills, talent, and determination have assisted CP&B to develop in various industries and regions. The company was recently honored as the Creativity Innovators of the Year by the Advertising Age. Senecal participated in the 3% Conference in November 2016. She pointed out the criticism faced by women in male-dominated organizational culture.

Facebook Ventures Into The Business Of Streaming Content

Streaming media is the wave of the future. Broadcast and cable television may both end up on the proverbial ropes in only a few short years. Facebook sees the direction things are going, which is why the social media powerhouse is planning on purchasing live and pre-recorded programming for an exclusive video feed. Facebook wants to tap into the success found in YouTube and NetFlix’s company coffers.

 

Facebook has a massive collection of members. Minimal video capabilities are available on the Facebook platform. Expanding the video content would be really easy. Why Facebook had not already launched such a venture is a mystery. The social media company is not really late to the game. The networks and cable channels, however, seem to have gotten a late jump with streaming content. Even though certain channels do stream content, the channels are not primarily known for such programming distribution. As a result, the maximum levels of audiences are not gained.

 

Facebook already has a tremendous audience. A mere announcement in the news feeds of the social network would capture the attention of millions within hours. Monetizing the video feed wouldn’t be difficult al all. Facebook is not exactly going to find attracting advertisers to the programming feeds to be difficult.

 

Audiences are slowly drifting away from traditional cable and broadcast television for a simple reason. A more convenient alternative exists. On-demand streaming is much more easily accessible. The audio and video quality on stream feeds is outstanding. In addition to seeing content on Facebook, look for video programming to appear on various startup websites and social media communities in the coming years. Apple is one major company to announce plans to release original programming on iTunes. Really, the march to a new platform for entertainment and informational programming is coming.

 

Facebook Messenger Begins Testing For Business Ads

Facebook is well known for keeping in touch with family and friends and for sharing funny videos. The test to integrate ads into Facebook’s Messenger has begun. The company has said that it will launch its characteristics as a small test in Thailand and Australia, which will for the first time allow businesses to have their ads placed on the Messenger home screen. This style of advertising entails a large thumbnail image followed by a text and a link of the same. These ads will appear below recent conversations.

 

The link will be able to direct users on taking different actions like clicking to learn more about the service or the business in question. This action is similar to the way that Facebook business pages today can directs users to start a chat.

 

Currently, the ads sit on a huge space on the home screen, which is below your favorites and up above the section that shows which friends are online. This feature about the Messenger makes it less user-friendly since you will have to scroll way past the large ads which you may not be interested in.

 

Facebook has, however, promised that the ads will not appear in conversations not unless the user clicks on the ad itself or chooses to start a chat with the brand being advertised. This will make it more convenient for its users.

 

Generally, businesses have been waiting for this moment for a long time when they can use the Messenger platform to reach to their customers and increase their sales easily, gain brand awareness and increase interaction with customers. It is clearly an exciting feature for them as it will lead to growth for their respective businesses.