Author Archives: Freddie

Susan McGalla- Philly Purge and Beyond

Purge?

The few women to have achieved unmatched levels of fame and status, particularly within larger corporate organizations, has only grown more stunning by the minute. It seems that, less and less women, have made it to the top. It only becomes more difficult for one to stick it out to the end, especially considering that women are not as internally driven and perseverant – as well as business-minded – as men. This is the larger consensus among the U.S. population, and it continues to hold so for a valid and simple reason: Women are not designed the same way as men, and that’s a proven and unarguable fact.

Though both genders hold their pros and cons in each lifetime, things generally do not change too much. Thus, the women who have managed to permanently succeed at the executive level are held in high regards, and Susan McGalla is one such exceptional individual who has proven herself time and again. She has what it takes to not only lead a business but to drive it forward at faster rates than hoped for, always keeping the company vision and core values in the back of her head.

Modern women’s support networks and similar initiatives have recently worked harder than ever to make a difference in this trend, trying to undo the way that God originally designed each gender to function but to no avail. History has repeated itself for a reason: What is, is, and it is not easy to make a camel drink water though you can take it to the edge of the river; the same holds true here. The primal difference between Susan McGalla and other women like here is simply this: She realizes this fact.

Susan McGalla

Susan McGalla’s a top U.S. entrepreneur. She’s a woman of serious business. She knows how to work and how to play.

Susan McGalla is a board member for HFF. She is far more than that, however. Her brilliant mind and thoughtful heart have allowed her multiple other positions of status over her many years of business.

Glen Wakeman a Veteran Financial Services Executive

Glen Wakeman established a SAAS company, LaunchPad Holdings in 2015 where he currently serves as the CEO. With the experience of more than 20 years in the financial industry, he rightly suits this role. Mr. Wakeman also has a vast of experience working in several major institutions including Nova Four (he was the co-founder and president), Doral Financial Corporation (served as the president and CEO). Additionally, he also worked at Doral Bank where he served as the chairman of the board, worked at GE where he held the position of CEO after he was considered a role model in Growth Leadership by the company’s board of directors. Doral Financial Corporation is the parent company of Doral Bank and is the largest lender in Puerto Rico. (Doral Financial Corporation Names Glen Wakeman President)

Wakeman is also regarded as an entrepreneur and a mentor in his lengthy career as he has transformed businesses with &15 billion in assets and more than 15,000 staff members. One of his many works has also included guidance in new market entry, M&A s, Startups, divestitures and exponential growth among others. He has a passion for building businesses by improving individual agility and the company employing the proven methodologies that assess several dimensions of performance: leadership and risk management, governance, human capital, and execution.

Wakeman also being a writer and an investor has enabled him share and provide insights in his blog posts on matters relating to strategy, emerging markets, international financial matters and more. Presently, he counsels Sitter Bees and Dreamfunded and has also assisted several C-level executives as he is a great mentor in the business world.

Glen Wakeman has lived and worked in several countries including Brazil, Mexico, United Kingdom, United States, and Argentina. He additionally controls operations in 30 different countries and is globally recognized as a mentor to many business people in the field. Glen Wakeman has mainly played in positions of increasing responsibility in business development, regional management, general management, operations, and technology as well.

Glen Wakeman Graduated from the University of Scranton with a Bachelors degree in Economics. He also holds an MBA from the University of Chicago.

Find out more about Glen Wakeman:  Twitter |

Matthew Autterson’s Hard Work at Resource Trust Company

Financial Services include the skillful property management of various securities that are such as shares, bonds, and assets for the purpose of accomplishing the given objectives to investors. Financial Services has various investors ho ill gain from it including; charitable organizations, retirement funds, companies and life insurance firms.

Finances encompasses a wide area that has also the best firms that major in it, averagely the top financial firms are Fidelity, Investment Money Management Inc, Prudential Investment Management Inc and Goldman Sachs Asset Management LP. These organizations have succeeded due to the following; they have developed in investment gathering, they are offered good advice, they treat each other the same and their clients have their earning taken good care of.

Matthew Autterson is one of the best independent financial professionals. Furthermore, Autterson is also a financial advisor. He has a B.S degree from Michigan State University in Finance. Immediately after graduating Matthew embarked to financial services and he began his job at First Trust Corporation. At Falci Adaptive Biosystems (FAB), Matthew serves as a board member of directors.

His devotion and dedication to his career paid off and as a result, he stood out to be the co-founder of Resource Trust Company, this is a firm found in Colorado. Soon after that in 1986, he became the president of the company. The firm was responsible for delivering retirement property services arrangement.

The plan of the firm was sold by more than 10,000 independent financial planners. Resource Trust Company had more than 500 employees and accomplished $20 billion in terms of assets. The success of the organization placed it at the top; it was named the biggest state-chartered financial companies in Colorado. His awesome job was done is Resource Trust and he decided to begin his work in tax and estate planning.

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.

 

Should Millennials Buy Snapchat?

It started out as a quirky little app but soon became a very big deal. Snapchat is now a well recognized and appreciated social network, at least among a certain age group of people. That group is namely millennials and those slightly younger than them. This group has a lot of influence in how business runs these days, so this has helped propel Snapchat to the heights that it has reached today.

 

CNN Money poses the question “Should millennials buy Snapchat stock?”. The company went public just earlier this year, and it was a big splash on Wall Street, at least in the sense that it was yet another major social network taking the leap and becoming a public company.

 

Twitter and Facebook have both gone before Snapchat into the public market. Facebook had a disappointing first day on the Street but Twitter took off during the first day of trading. However, fortunes have really changed for those two companies since that time. Facebook is among the most valuable brands on the planet while Twitter is floundering as a social networking business.

 

A similar story seems to be playing out with Snapchat at least as of the date of this writing (June 12th, 2017). This is to say that Snapchat had a lot of hype and buzz around it and did well in its first few days as a stock, but has since fallen in price. It has not recovered to the prices it was valued at during those very first few days. That could be troubling for those who hold the stock as well as for those who would consider buying in.

 

Even though millennials seem to know the company well, it is never a good idea to purchase a stock simply because the company seems cool or because you know a little about the company. Rather, there are plenty of other brands and companies out there which probably make a lot more sense to purchase from a value standpoint. You may want to consider them instead if you are serious about your investing and want to make a nice profit.

 

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Felipe Montoro Jens Talks About Public-Private Partnership in Fighting Sanitation Issue in Brazil

Even though Brazil has witnessed exponential growth in just about every sector in the past few years, whether it is the economy, infrastructure, education, social, cultural, and others, there is one problem that continues to persist still, the issue of sanitation. The government for long have been trying to devise new ways to fight the problem of sanitation, but unfortunately, the problem has not only persisted but grown in the past few years. It is for this reason the government is planning to take significant steps in the area of sanitation, and the first major step that the government took is collaborating with the National Bank for Social and Economic Development.

 

 

The collaboration would help in the distribution of the concessions that the government plans to give under the BNDES Program. Trata Brasil is one of the market leaders in the field of water management, waste management, and sanitation. Trata Brasil’s President Edison Carlos said in an interview that the collaboration between the public and the private sector to fight the problem of sanitation would help in eradicating the issue of sanitation once and for all. The partnership would also assist in controlling it going forward so that it doesn’t impact as much as it does now.

 

 

Felipe Montoro Jens, who is the CEO of Energipar Captacao S.A., said in an interview that concessions from the government as well as the public-private partnership would collectively go a long way in fighting the sanitation issue. He mentioned that it is necessary for the government to realize that the joint venture with the private sector would be of tremendous help in curbing sanitation problem across the country in a short period. Felipe Montoro Jens has done his graduation from the Getulio Vargas Foundation and completed his post-graduation from the Thunderbird School of Global Management.

 

 

Social Media Is Making It Easier On The Little Guy

Small businesses have always been at a disadvantage to the big players. The “big guys” have been around longer and have more well equipped staff with bigger budgets. This plays out in a big way in the marketing department. A well budgeted marketing team can create sleek advertisements that get a lot of attention for those companies. However, this is not the only way to reach out to people anymore.

 

How Social Media Made It More Fair For Everyone

 

Social media has created a more level playing field according to Adweek.com. Any company may choose to create an account on the social media websites and then start blasting out their marketing messages to as many people as they can convince to follow their profile.

 

All of this also means that the people seeing those advertisements are those who have opted in to seeing them. In other words, they are people who are more likely to want to see this information.

 

Getting Involved With A Movement, Or Creating Your Own!

 

Movements happen every day on social media. They come in the form of popular hashtags or other statements. It could be about nearly anything but often has something to do with whatever is happening in the news at that moment.

 

Companies can engage in the ongoing movements on social media or even try to get their own start if that is possible. It is not simple but it is possible. If something catches on it can be a lot of free media for the company that got it started.

 

These are two ways in which social media makes an impact on the way that small business does its marketing. Social media is fun for a lot of people but it is big business for some companies. Larger companies can use social media as well, but it is the smaller players who see the largest gain in market share from this kind of thing.

 

 

 

End Citizens United

Founded in 2015, End Citizens United campaigns for politicians in opposition to the Supreme Court’s decisions regarding corporate contributions. It aims to reverse this ruling through a constitutional amendment. As the 2018 race commences, the political action committee (PAC), End Citizens United, officially endorsed Senator Sheldon Whitehouse’s 2018 reelection bid. Whitehouse is renowned for being an active opponent of the Supreme Court’s decision. In his 2017 book, “Captured: The Corporate Infiltration of American Democracy”, he called for transparency in spending and political donations. In 2016, the PAC spent over $15 million in Senate and House races to help elect 15 congressional members.

 

Recently, Whitehouse criticized Supreme Court Justice Neil Gorsuch about the sources of his nomination funds. Amidst this controversy, End Citizens United managed to collect upwards of $4 million in contributions. End Citizen United expects to raise $35 million for the midterm Congressional elections, a significant increase compared to 2016. An average donation received by the PAC in 2017 is $12. According to the committee’s leader Tiffany Muller, the objective of the exercise is to champion reforms on the financing of political campaigns.

 

Increased levels of discontent within the Democratic Party regarding President Trump’s policies and nominees has led to an increase in the group’s momentum and recruitment activities. The group’s $4 million contributions to the campaign of the Democratic Party’ candidate Jon Ossoff surprised many political pundits. It is expected that the group will play a significant role in the reelection campaigns of candidates in 2018. Presently, the group is heavily involved in lobbying for influence in the reformation of the Supreme Court’s decision. In its pursuit of this goal, the organization in 2016 collaborated with the Hilary Clinton campaign. The group has an email list of 4 million individuals, facilitating dialogue, coordination, and contributions between members and potential supporters.

 

End Citizens United references the Supreme Courts 2010 Citizens United decision allowing union and corporate donations during elections. Operating as a traditional PAC, the group caps contributions at $5,000. In 2016, the group ranked among the top Democratic Party’s contributors. Although it is not the only PAC focused on the reformation of campaign finance, End Citizens United is unique in its commitment to campaign reforms. It hopes to achieve its goal by supporting the election of campaign reform favorable candidates.

 

Whitehouse is expected to contest against two Republican candidates: Coventry state representative Robert Nardolilo or former state Justice Robert Flanders. Nardolilo will announce his candidature on May 15. To facilitate the collection of 330,000 donors and 160,00 members across the nation, the groups made its endorsement known early in the cycle. Its spokesperson, Adam Bozzi, said the group had formed ties with various election financing organizations in support of its endorsed candidates.

 

Why Susan McGalla Is Not Your Typical Woman

Susan McGalla has quite a unique background and personality that people who’ve come to know her admire. She’s had a highly successful career as a female executive and creative marketing entrepreneur, but she has a very rugged personality from being raised in a small town in eastern Ohio and growing up the daughter of a football coach. In fact she loves discussing sports and talking about things outside of business, but most of all she’s passionate about people and mentoring young women. She’s also given tips to mothers both single and married about how to balance their time with children with taking care of their own needs.

Susan McGalla became one of the first female presidents of a fashion company when she was elected to that position in 2003 at American Eagle Outfitters. But the way she describes that achievement is as something she’s accomplished as a person and not a woman. And it’s because she always believed a person’s accomplishments have no gender attached to them and that there really is no “glass ceiling” to break. In fact, when she was being nominated for a female executive award the reporters who asked her about the accomplishment were shocked by her answer. But McGalla has so much to be proud of over her 30-year career.

After growing up in the small town of East Liverpool, OH and completing studies at Mt Union College, McGalla started out with the Joseph Horne Company. She worked there for 8 years until moving into the regional merchandising department of American Eagle. She became highly adept as the merchandising officer that she was eventually promoted to executive Chief Merchandising Officer and company President. American Eagle saw great sales increases thanks to McGalla’s vision, and a new rollout in female apparel. She left American Eagle in 2009 and started various consulting companies including HFF and P3 Executive Consulting, and on the side she’s also the Vice President of Business Strategy for the Pittsburgh Steelers.