Are Political Posts Hurting Facebook?

Facebook is supposed to be a wonderful place where people can socialize. For untold scores of millions of people, it is. Others seem to be fighting more than socializing. Others prefer not to fight and just throw in the towel. Welcome to the world of political feuds on social media. There may be some humor to all this, but Facebook does need to worry about potential business losses. And those losses may pile up one day.

 

Facebook, the company, is not really doing anything wrong. The members of the social media site are simply sharing their opinions. Personal political opinions and the sharing of political news and commentary links does come with consequences. Satisfaction in Facebook is declining and people are not using the site as much. That is bad news for Facebook.

 

Now, Facebook is not on the verge of collapse. The company is still successful. People are just using the social media platform less because they are tired of being exposed to political sermons. Someone looking for fun and engagement probably doesn’t want to be exposed to heated conversations. So they use Facebook less.

 

The trouble for Facebook is the company is advertising supported. Fewer people using the platform put the engagement levels of advertising at risk. Advertisers who fail to see decent returns on their investment probably won’t pay for more ads. That is a formula for declining revenues.

 

Facebook might wish to consider a filtering option to keep politically-themed posts off of timelines. Someone who “opts out” of politics won’t have to look at displeasing threads. Hopefully, this would keep the person continually using the mostly fun Facebook platform.