Amazon Launches Social Shopping App

Have you ever scrolled through your Instagram feed and wanted to buy an item that caught your fancy right then and there? If that is you, Amazon has you covered. Sort of.

The online retail giant has recently launched Spark, an Instagram-type feed that can be accessed through the Amazon app. If you are a Prime member, you can see glossy photos of items that Amazon has for sale and purchase them right through the app.

These must-have items will be based on your preferences. When you install the app you will be asked to choose between a number of interests like men’s fashion or health & wellness.

Once you have made your selections, your feed will be populated with items that Amazon thinks you will like. The app will show you exactly which items are for sale through Amazon. Not all items will be available.

You can even follow other Prime members who share your interests and see what they are buying and sharing. The app s still fairly new so there may not be too many users to follow at the moment.

There is also another reason that the pool of users might be small as well. Not only do you have to be a paid Prime member, but you also must have made a “minimum amount” of purchases on Amazon. At the moment, Spark looks like it is being marketed to the hardcore Amazon shopper. However, if Amazon really wants this service to take off, they will certainly have to open it up to a wider audience.