Monthly Archives: November 2017

Can Pimax Challenge Facebook with New VR Headset?

Oculus Go reveals Facebook’s desire to tap into the growing virtual reality market. Social media advertisements alone won’t sustain the company forever. By venturing into other business endeavors, Facebook can expand its bottom line. The standalone Oculus VR headset just might be a great seller for the social media giant. Or, the headset may be facing serious competition from Pimax.

Based in China, the startup Pimax wants to make a huge mark on the virtual reality industry. Tackling giants such as Facebook won’t be easy for sure, but Pimax does maintain a proverbial ace in the hole. The Pimax 8K headset doesn’t employ a field-of-view of 90 or 110 degrees like other headsets. The Pimax device hopes to deliver a 200-degree field-of-view, which makes for one revolutionary VR headset.

Fans of VR headsets are, of course, techies. Consumers enthralled by innovative technology commonly gravitate to the newest and best releases. They also maintain a loyalty to major names. A product associated with Facebook won’t exactly bring about fears of weak quality.

Startups cannot simply deliver an alternative to a top name’s product. Yes, a cheaper version of a major company’s product might sell to the budget conscious, but the growth potential won’t exactly be too high. A small startup has to deliver something better than what a big company offers.

Pimax’s innovative new VR headset could give Facebook some competition. Questions remain how serious the competition actually will be. No matter how great Pimax’s VR headset could turn out to be, the headset won’t bear any name associated with Facebook. That can be a hurdle.

4 Ways to Use Facebook For Online Marketing

Facebook is one of the most popular social media platforms in the business world. According to data from eMarketer, 41% of small businesses in the U.S. use Facebook as part of their marketing strategy. In this post, we’ll be discussing four ways you can use Facebook for marketing.

1. Make Use of Your Facebook Business Page

A Facebook business page allows a business to build a strong relationship with its customers; not just by listing product offerings or services, but also by sharing images, posts, and links. Ensure that your Facebook page truly reflects your brand. Use your company’s logo as the profile image for your Page. Additionally, choose a cover image that is striking and showcases what your business does.

2. Host Facebook Contests

Hosting Facebook contests is another marketing tactic that can increase brand awareness and potential customers. There are different types of contests including sweepstakes, promotions, and video contests.

When running a Facebook contest, have in mind that you will need a third-party app to create the Facebook contest. Your users will then be directed to the app from their Facebook page.

3. Facebook Advertising: Classic Ads

You can advertise your business with Facebook ads (MarketPlace Ads). These classic ads appear in the side column of the Facebook website. The ads include an image, a headline and a click-through link to an app, Facebook page or any other website.

4. Sponsored Stories

Sponsored Stories is a form of “word of mouth” online marketing concept. They are a form of Facebook ad that shows a user’s interactions to their friends. For instance, when a user sees that two or three of his/her friends like a certain page, the user will be more inclined to pay attention.

Facebook has it that Sponsored Stories have 20 percent lower Cost Per Click and 46 percent higher Click-Through Rate than ordinary Facebook ads.

Social Media Marketing Mistakes To Avoid

Social media is one of the best things and worst things to happen to business in a long time. It essentially levels the playing field and allows small businesses to compete with global corporations.

It can also hurt a business quicker than anything else. One wrong tweet can really sink a company’s reputation. In order to avoid any negative results from your social media efforts, you should avoid these social media marketing mistakes at all costs.

1- No Consistency
If you are going to make social media work, you need to be consistent with your efforts. Pick a posting schedule and stick to it. Even if it just once a week. Your followers need to know when to expect new content.

For the most part, posting once a day seems to be enough for most businesses. And the good thing is that you don’t necessarily have to post your own content. Share articles that your followers will find valuable. Post inspirational quotes. Ask questions and set up polls to find out what your customers want.

2- No Community Engagement
The majority of consumers want to engage with brands through social media. If you are not engaging with your audience you are missing out on a golden opportunity to build your business.

Search for your business name and see what people are saying about you. If there are any issues you can take care of them before they become PR problems. Smart businesses are using social media as an extension of their customer service department.

3- Substandard Graphics
Social media has become a very visual platform. With sites like Instagram and Snapchat being so popular, it is imperative that your graphics be high quality.

There are a number of free or low-cost graphic design programs out there so there is no excuse for having cheap looking graphics on your social media feed. Creating these graphics does not have to be a difficult task. Use templates to keep the design time to a minimum. Set aside an hour or two a week and create graphics for the entire coming week.

Israeli Philanthropist Adam Milstein

Born in Haifa, Israel in 1952, Adam Milstein is a real estate investor and a Managing Partner of Hager Pacific Properties, which is a company that acquires and rehabilitates multi-family homes and owns around 100 properties within the U.S. Milstein has worked in real estate since 1983, when he became a commercial real estate sales agent shortly after graduating from the University of Southern California, where he received an MBA degree.

Currently, Adam Milstein and his wife Gila live in Encino, California, and in 2011, they started the Adam and Gila Milstein Family Foundation, an organization that works to promote Jewish pride by educating students and young entrepreneurs on how to stay connected to their Jewish heritage. Milstein also co-founded and was named the Chairman of the Israeli-American Council.

Adam Milstein tries to help entrepreneurs by encouraging them to be diligent when looking for solutions to business problems, and to practice being consistent. Although he feels that criticism cannot be avoided in the business world, he advises entrepreneurs not to allow themselves to become discouraged by it, but rather to learn from it and continue to do what needs to be done to advance their business, and more information click here.

His organization, the Israeli-American Council, is the largest organization in the U.S. that is geared toward the interests of the American Jewish population, which is around 1 million. Not only is he involved with the IAC, but he and his wife also have a hand in non-profit organizations, such as, The Israeli Project, Stand With Us and Project Interchange, just to name a few, and his Website.

Adam Milstein has accomplished quite a lot since he and his family moved to the U.S. back in the early 1980s. Adam Milstein is both a successful businessman and a family man who has always been passionate about and focused on helping his community advance. For his efforts, he was named one of the Top Ten 100 People Positively Influencing Jewish Life in 2016, and learn more about Adam.

Adam Milstein has said that his success in business is due to the fact that he relies on himself to get things done more than he relies on others to do it for him.

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Business side of Social Media

Social media is now an integral factor of any business growth strategy. It offers cheap marketing platform for businesses to push both their products and brands to drive sales. Like a double edged sword, social media can build or destroy your business. A simple viral hashtag on twitter might just be what is needed to give your business global marketing you desire or a dissatisfied customers popular Facebook post that gets shared by the legion of Facebook users can drive away your customer base. IT goes without say that social media is serious business for most companies, which has forced them to incorporate social media experts in their marketing departments.

The numbers don’t lie, a June 2017 report by techcrunch shows the kind of following commanded by social media apps, Facebook led with 2 billion users, You tube had 1.5b,whatsapp 1.2billion, the same as Facebook messenger. Instagram had 700m, Wechat had 889 million and lastly twitter with 328m. In business sense, these staggering figures are a representation of the market your business will be looking to target anytime you log into any of the mentioned social media sites.


It is therefore a matter of balancing usage of these accounts, photos are better shared on Instagram than Facebook, long posts are better on Facebook than twitter which has limited characters but can push brands by viral hash tags. These platforms offer an easy way of cheap brand activation. An example of how social media has disrupted market dynamics can be seen in the real estate sector, where most real estate companies are using Facebook to market houses, Facebook is the most used in US with 86% of users as per a PEW research finding. This tells you just how powerful the Facebook ‘share post’ option can be as a marketing tool. Does your business use social media? If not then you are wasting opportunities.

Tips for Business Marketing on Social Media

If your business is on social media, you have to master social media marketing. Here are some tips for doing so, according to Entrepreneur Magazine.

First, you need to focus on one thing. You should focus on the specific industry your business caters to. Do not try to become an expert on too many issues. You also have to understand that quality is better than quantity. What this means is two things. First of all, you need to post high quality content. It is better to post less high quality content than to post loads of low quality content. In addition, it also means that it is better to have fewer high quality followers than loads of low quality followers who will not engage with you and will not become your customers. That is why it is usually a bad idea to buy cheap followers on social media, because they are usually not engaged.

You also have to be patient. You will not see success overnight. It takes time for your brand to grow and become successful on social media. You should also share your posts on different channels. For example, if you posted a great Facebook post, consider sharing it on Twitter as well.

You may also want to connect with bloggers and influencers in your industry. These are people who have a lot of fans on social media. They can give you a shout out so that you get more exposure. Remember to always provide value and not just promotions.

Businesses Should Avoid Doing These Things on Social Media

If your business is on social media, you need to create a solid social media strategy. Without a plan, you may end up posting things on social media that will reflect poorly on your business. You do not want that to happen. Following are some common mistakes businesses make on social media, according to Forbes. Make sure to avoid them.

The first is posting photos and graphics that are either bad looking or cheap looking. Social media is all about pictures. This is especially true for sites such as Pinterest and Instagram, but even on Facebook, people look at photos much more than they look at text posts.

Another thing that you must have is a consistent theme. Your brand has to post content that follows a certain theme and that is geared towards a particular audience. Photos that are geared towards women will not be the same for those who are geared towards men. Photos and videos geared towards older people will be different than those geared towards younger people. You have to show a consistent face for your brand.

If you do not know what to post, you should not have to look far for ideas. Find useful blog posts and articles and post the links to them. You can also just post inspirational quotes, as everyone loves those.

In addition, you have to build a relationship with your followers. Do not just post content, but engage with your audience. Ask them questions. Reply to their comments and tweets. Like the comments that they make on your posts.

What are some of the fantastic facts about Tony Petrello

Tony Petrello is an American philanthropist who is also the CEO of the world’s largest known extraction company, the Nabors Industries. Tony Petrello propelled this company to a level where no other industry in the world can match it. As the CEO, Tony Petrello and his family have been concerned about how to better the lives of other people leading to his involvement with Texas Children’s Hospital from 2007.

What are the educational achievements of Tony Petrello

The renowned CEO of Nabors Industries has an amazing educational history that will always inspire young minds. Regardless of him being a mathematics guru, Tony Petrello disapproved anyone else and succeeded in his ambition to be the most respected lawyer in the US. He started his schooling in a public school in Newark and after that joined high school. It is here that Tony Petrello’s extraordinary ability in Mathematics began, and this landed him a scholarship in one of the most precious Universities in the US, Yale University. However, even in the course of his education, his generous and humorous nature did not stop. He was outgoing and therefore made friends with several people on the Campus.

He turned the tables and enrolled for a Ph.D. course at Harvard University pursuing business law with specialization in arbitration and taxation. It is after this strong educational achievement that he joined Baker and McKenzie law firm as a general operational corporate lawyer concerned about tax and international arbitration in 1979. He then resigned and moved to the drilling company as a member of the Board of Directors and the Executive Committee in 1991. He became the Chief Operating Officer as well as the CEO of this renowned Nabors Industries in from 2003. He became one of the highest paid CEOs in the whole of US in 2015 making him be among the world’s wealthiest people.

Tony Petrello survives through giving back to the society

The CEO of Nabors Industries has been on the forefront in dealing with health problems that children can face as they grow especially those that result into their mental wellbeing. Motivated by his eight-year-old daughter, Carena’s achievements in development process, he started supporting Texas Children’s Hospital sponsoring many research firms to conduct neurological investigations among children.

Immediately Tony Petrello realized that he daughter needed some little attention to improving on her development mentally and on psychomotor skills, they resorted to help her through this journey. Tony got happy to the extent that he decided to join the family of Texas Children’s Hospital not as just a supporter but as a member of the Board of Trustees of the foundation. He also identified an opportunity in the brain research and then made every necessary arrangement through the involvement of his friend like Dan Duncan (the chairman and the director of Enterprise Products) in the donation of funds to help in the neurological research. He single-handedly donated $7million in 2007 to assist in the same.

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How to Represent Your Business On Social Media in a Good Light

If you own a business, you need to create great content for your social media accounts, according to Entrepreneur. This content has to reflect the tone of your brand and put it in a good light. The most important thing is to be consistent. If you are not consistent, and you do not post on a regular basis, your social media accounts will look empty. This will reflect poorly on your brand.

You also have to look into what your audience is interested in and post content that interests them. Doing some research about your audience and using Facebook’s and Twitter’s analytics tools can help give you an idea of what your audience cares about. If you are posting pictures, you should make sure that they look professional. Do not use stock photos either. Use custom photos. If you do not have a studio where you can shoot your photos, consider using natural light instead of artificial light. You can also invest in a high quality camera, or a high quality iphone if you take your pictures using your smartphone’s camera.

In order to post quality content, you may need some inspiration. You should browse blogs and other social media accounts in your industry so that you can find ideas for content that you can post on the social media accounts that your own business owns. Before you publish any photos, make sure to preview them so that you see how they will look like. You should also take a few photos of everything so that you can choose the best one and post that.

Real Estate Agents Should Know How to Effectively Sell on Social Media

Have you ever wondered why, despite how much real estate agents love social media and post themselves and their properties, they still can’t earn enough from it? While the social media platforms such as Facebook, Twitter, and Instagram are hyped as the ultimate platforms to do business, most real estate agents still don’t get it. However, they need to understand how to do business there.

First, the agents should understand that these platforms are not advertising platforms, and the people they interact with need not to be sold to. Instead, what they need is a one-on-one engagement with people or brands they are following. Therefore, you should position yourself as their point of interest.

A good social media channel is almost equal to having your reality show streaming to the whole world. If you can handle all that exposure, then your customers will quickly find you and hire or buy your products and services. All real states agents should at least learn a few social media basics to reap from the huge global market.

In social media, your life is on display – meaning that the agent himself is the brand and not the merchandise. You should make your followers see your work. Share your videos and pictures while always engaging your followers. It is also advisable that you make your images creative but as natural as possible.

You should name yourself as the brand. Unlike Facebook, Twitter and Instagram allow you to present yourself more creatively. It is also advisable to do this on Facebook but be sure to have your name in your handle. If your clients know you by name, they will always remember you.