Monthly Archives: August 2017

What Goettl Has Done For Service And Job Growth In The Southwest

A recent article on PRNewswire has stated that Goettl Air Conditioning will be adding even more employees to their service team over the next few months with now over 100 positions open. These positions include both field service technicians as well as call center employees to serve the Phoenix, Tucson, Las Vegas and part of Southern California areas. CEO Ken Goodrich is proud of what these additions mean to the company and says they will continue to make sure customers’ needs are met completely. Goodrich has certainly advertised the company’s competitive pay and benefits for employees.

 

Goettl Air Conditioning has been in business since 1939 when its founders Adam and Gust Goettl moved out to Phoenix, AZ and took up the HVAC repair trade. Goettl became primarily focused on residential HVAC customers but does maintain some commercial work. The company did go through some hard times when they had to discontinue manufacturing their company brand of HVAC technologies, but it was later revived after Goodrich bought the company. One of Goettl’s chief areas of expertise is installing the right size HVAC units as well as Energy STAR equipment. Goettl also has helped people who couldn’t even afford to heat or cool their homes. Visit LinkedIn to know more.

 

Goettl formed a partnership with The Sunny Plumber, a plumbing contractor that also serves the greater Las Vegas area, and not long after doing so the two companies gave of their time and money to help an elderly man living in Las Vegas cool his home. The man had had several health problems and didn’t make enough in social security income to have his home repaired, so Goettl and The Sunny Plumber came and installed a new air conditioner and fixed several leaky water pipes. Goodrich said he felt this was in line with the company’s values of doing the right thing and serving the local community.

The Rise of Social Media as a Business

Social media is changing the way that people do business. There is a great need for social media in the business world, but most people would have never guessed that companies like Facebook would be as profitable as it is because of the need for marketing.

The real reason that social media has become big business is that there is a need for an alternative method to marketing. Now that so many people are moving away from traditional forms of entertainment there has to be a way to reach these customers that look at traditional entertainment outlet. That is the thing that has caused the most amount of appeal to a social media outlet of business opportunities.

Social media is something that has allowed many people to totally transform the way that they market their companies. So many people have become accustomed to marketing through a platform where people find their products or services through magazines or some type of television commercial. Today there are a lot of people that do not even have TVs in their homes because they are getting everything through the internet.

The shift in the business world for social media is huge. There is also a great increase in bandwidth for people that have the ability to stream. That is why it is easier to get people to acknowledge new artists in the music world when it comes to streaming music in the business world.

YouTube has TV shows. Netflix users have access to shows that are created by Netflix. There are a ton of different opportunities for people to be entertained without any type of television in the home. That is why social media maybe the best thing for people that want to connect with those customers that do not value traditional entertainment programming.

The Mathematician: Michael Lacey

Michael Lacey is a very brilliant mathematician that graduated from the University of Illinois at Urbana Champaign in 1987. He received his Ph.D from there. He was guided by Walter Philip. Michael Lacey has achieved a lot in the mathematical world, he wrote his thesis about probability in Banach Spaces.

He also had his hand on topics such as ergodic theory and harmonic analysis. Mr. Lacey solved a very difficult problem that had to do with empirical characteristic functions and many others had tried to do the problem but hey had failed.

His first job after he graduated were at Louisiana State University and the University of North Carolina at Chapel Hill and at UNC is where he had the biggest impact.

At the University of North Carolina at Chapel Hill, Michael Lacey gave his explanation for the central limit theorem, which has not been proven yet but it is almost considered to be true.

Michael Lacey has been given many wonderful reviews by his students, on his website one student stated that, “I remember you telling us after our first test that we will do better in our other classes because of the level at which we will be working in your class- and it’s true!

I’ve learned to think on an entirely different level, and I feel more prepared and confident about Calculus 2, as well as my other classes than most of my peers from other classes do.” This shows that Michael Lacey has had an enormous impact on many of his students in terms of the intellectual level. Read more: Michael Lacey | Facebook

He received many awards throughout his life time such as the Salem Prize and the Guggenheim Fellowship for Natural Sciences. He has been working at the Georgia Institute of Technology for the past 21 years and he has been a member of American Mathematical Society since 2012.

Learn more about Michael Lacey:

http://www.bizjournals.com/phoenix/potmsearch/detail/submission/6427818/Michael_Lacey

Facebook Plans News Subscription Service

The social media site Facebook has been in the early stages of developing a subscription news service that will integrate with many of the largest publishers in the world and create easy to access news for their users. While the site is still in the early stages of development it may be rolled out in a trial basis with some publishers gaining access to selling subscriptions through the site.

This service would operate in the following manner, similar to that of other paid news sites. Users who log in to Facebook would be able to read a certain number of free articles per month but would be locked from reading more until they signed up for the subscription service and began to make payments for the subscription. Users would not be actually visiting the publisher news site, but rather staying in Facebook while reading these articles which would leave Facebook with the ability of providing advertisements to users during this time period as a way of monetizing their site users. There is no indication of whether or not Facebook would be sharing in the revenue generated from the news subscriptions that are signed up through this program.

This subscription news platform would be built on top of the site’s current Instant Articles platform which provides viewers with access to news articles through the site. Users on Facebook interact with other users with these news articles and provide commentary on the articles after liking and sharing them with other users.

This initiative by Facebook would represent the first time that they are initiating a paywall on their site and working with publishing news sites to block content for non-payers. There is also no indication of how the pricing of this program and how it will compare to the news memberships sold directly through the news sites.

The Making of Susan McGalla, the Most Sought After Executive Consultant

Susan McGalla is an accomplished American businesswoman who is also the vice president of business strategy and creative development at The Pittsburgh Steelers, LLC. Susan is well known for her skills in merchandising, leadership and retail. Over the years, Susan has made her name as one of the most sought after executive consultants.

Career and Education Background

After graduating with an undergraduate bachelor degree in business and marketing from Mount Union College, Susan was ready to begin her career. Her career began at Joseph Horne Company, where she held several positions including marketing and managerial. Susan worked at the company until 1994, when McGalla joined American Eagle Outfitters (AEO). At this company, she began as divisional merchandise buyer. The hard working business genius quickly grew to hold several managerial positions before she was ultimately named as the firm’s president and chief merchandise officer.

Success Stories

Susan McGalla star began to shine while serving at American Eagle Outfitters. Under her tenure, she raised the revenue of the enterprise from $340 million to over $3 billion. She also expanded the firm from one brand to four brands. Susan was able to manage over 1,000 stores and more than 28,000 employees excellently. It was also under her leadership when the company launched AEO’s Aerie, a lingerie retailer, and more than 77 kids’ brands. Susan left AEO in 2009 and joined Independant where she served as the retail industry consultant for two years before leaving in 2011.

In 2011, she joined The Wet Seal, Inc, where she served as the CEO. Under her tenure, she reinvented two brands, Arden B. and Wet Seal, which had been stagnant for long. By so doing, she attracted and hired world class brains at middle management and executive levels. Susan also improved customer satisfaction through improving product quality. She left the firm in 2012 and founded P3 Executive consulting, LLC. She left the company for two successful years and joined The Pittsburgh Steelers, LLC, where she currently serves as the vice president of business strategy and creative development. With such a remarkable background, Susan is arguably the best consultant in marketing strategies and corporate fashion.

Board Membership

Susan McGalla sits on several boards. She is a member of Magee-Women Hospital Research Institute and Foundation. She also sits on the board of HFF, Inc., a publicly traded firm that offers commercial real estate services. Susan is also the director of Allegheny Conference on Community Development. Earlier she had served as a trustee of the University of Pittsburgh.

“How Might We?” Becomes The Mantra For Social Media Companies

The social media industry has been growing throughout the 21st century as millions of people around the world look to show their friends and family more about their lives than ever before. One of the areas that may often seem mysterious is how the social media companies of the world who are competing in an ever more crowded market can achieve success in their own right; many groups like Facebook and Google now look back to the 1970s for their business inspiration by asking the question “how might we?”.

The origins of the “how might we” question date back to the 1970s and the Procter & Gamble company when their market share of the bar soap market was being eroded by the arrival of the “Irish Spring” brand. Six months of toil had led to low morale among the team given the task of taking on the “Irish Spring” conundrum until the approach to the problem was given a fresh outlook; there is not a single question asked in the “how might we?” approach, but instead a series of questions are asked to obtain a new way of looking at a problem. In the Procter & Gamble problem it was decided looking to regain a higher market share was not the correct way of looking at the issue, which was solved by asking “how might we make people feel more refreshed?”

Experts believe a large amount of money is lost by social media developers over the years as they ask the wrong questions, including how do we solve a specific social media problem without stopping and thinking about our aims. Social media companies are now altering their business models to include more discussion time for product and service development that includes asking “how might we?”, according to Business Insider.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Social Media Management Expected to Make Marketing Easier

With the growth rate of Facebook, almost every CMO (chief marketing officer) has realized that social media can take a business to a whole new level. Social media strategies, if implemented properly, should improve the growth of a company. However, most companies haven’t made the most out of social media yet. Their marketing strategies don’t blend well with various social media functions. Most CMOS still use inferior social media management solutions such as the vanity indicators, which measure fan growth, reach and engagement. These relatively outdated tools can’t measure the value social media brings to a business.

Fortunately, tech innovators have developed social media management automation systems that will improve the performance of CMOs. With these systems, you can integrate business and social apps to measure revenue. Salesforce and Marketo are planning to develop a powerful social media management automation application. The developers believe that this program will enhance customer relationship management and digital marketing.

CMOs aim at understanding the needs of the consumer. Their job entails analyzing the strengths and weaknesses of their competitors. Also, they define the market and help in the product design process. With the new social media automation programs, they’ll be able to carry out their duties more efficiently. What’s more, they will work under less pressure and save time. Current and future CMOs will have to relearn the fundamentals of building customer relationships. They’ll have the responsibility of assembling a team that understands the consumers. Additionally, the CMOs will help businesses to develop personalized services and products.

Recently, Coca Cola redefined the roles of the marketing department. The CMO took up the chief growth officer’s responsibilities. So, he’ll be expected to deal with consumer satisfaction, revenue growth and customer loyalty. Social media management automation will enable the CMO to handle tactical tasks. The marketing officer will also have time to focus on the 4 Cs and 4 Ps, which have somehow been neglected for a long time.

US Health Advisors Continues To Make a Difference

USHealth Advisors is a career opportunity to become a Healthcare Representative selling health insurance needs to small businesses. A person with just 3 years of sales experience can become an employee making from $65,000 up to $250,000 annually plus commission paid monthly and annually. They also offer stock ownership to all employees as an incentive. According to their official website, they believe having partial ownership produces a better sales person. Although the official website does not announce salary potential, their listings in job seeking sites such as Glassdoor and Zip Recruiter gave a snapshot of the earning potential. It appears to be a commission based opportunity which would allow for an unlimited earning potential.

USHealth Advisors also offers to their employees an established listing of potential clients to sell their benefits to, as well as a team of supporting agents to assist new in training employees. There is no information listed as to where their established potential customer listing comes from or how it is produced.

An extensive review of their Better Business Bureau rating touts an impressive A+. They have received a 4.56 out of 5 stars based on 15 customer reviews since they became established with the Better Business Bureau in April of 2013. According to the Better Business Bureau website, they have been a limited liability corporation since 2008 with 57 years total in the health insurance business.

USHealth Advisors has satellite locations across America with their Headquarters in Grapevine Texas.

USHEALTH Advisors and its Beneficial Programs

USHEALTH (USH) is an American advisory company that helps business owners and individual’s access innovative and affordable business solutions. USH deals in the provision of advisory to its clients for a long-term benefit solution. The long-term solutions are designed to meet the client’s budget and needs. In addition, they influence an individual’s career by providing professional support in management and savings. Further, they have partnered with other organizations such as Helping Other People Everyday (HOPE). There are several categories of USH such as USH advisors salary, USH advisors location, and USH Advisors insurance.

 

USHEALTH Advisors insurance

 

Through their partnering programs and subsidiaries, they provide products for self employed and individual business owners. The products include; individual health insurance, dental insurance, and income and accident solutions. Additionally, they guarantee a renewable and convertible life policy. The products are sold through agencies and insurance agencies. Recently, USH were announced as the 2017 Gold winner for its Corporate Social Responsibility Initiative. The ceremony took place at San Francisco during the SVUS Red Carpet Awards. Mr McQuagge expressed his joy as this was the highest award that the company had received.

 

Insurance is one of the most essential life plans in an individual’s life. The variety of insurance plans offered by USH ensures an individual is covered at all times. The life choice plans provide a long term essential coverage of an individual’s business, health, retirement, and accident or illness which promotes confidence in insurance.

USHEALTH Advisors BBB

 

BBB ratings are opinions on how a business is supposed to run or interact with its customers. Ratings are based on information provided about the business. The information also include complains received from the public or directly from businesses or online data sources. The highest BBB rating is A+ and the lowest is F. However, when BBB declines to rate a business it is rated NR (No Rating).

 

The significance of BBB rating is to provide business owners additional information on their business that will aid in the monitoring of their business performances. One of the key aspects to note that leads to the decline in rating of a business is failure to honor commitments and settlements. to know more about they offer here.