Monthly Archives: August 2017

“How Might We?” Becomes The Mantra For Social Media Companies

The social media industry has been growing throughout the 21st century as millions of people around the world look to show their friends and family more about their lives than ever before. One of the areas that may often seem mysterious is how the social media companies of the world who are competing in an ever more crowded market can achieve success in their own right; many groups like Facebook and Google now look back to the 1970s for their business inspiration by asking the question “how might we?”.

The origins of the “how might we” question date back to the 1970s and the Procter & Gamble company when their market share of the bar soap market was being eroded by the arrival of the “Irish Spring” brand. Six months of toil had led to low morale among the team given the task of taking on the “Irish Spring” conundrum until the approach to the problem was given a fresh outlook; there is not a single question asked in the “how might we?” approach, but instead a series of questions are asked to obtain a new way of looking at a problem. In the Procter & Gamble problem it was decided looking to regain a higher market share was not the correct way of looking at the issue, which was solved by asking “how might we make people feel more refreshed?”

Experts believe a large amount of money is lost by social media developers over the years as they ask the wrong questions, including how do we solve a specific social media problem without stopping and thinking about our aims. Social media companies are now altering their business models to include more discussion time for product and service development that includes asking “how might we?”, according to Business Insider.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Social Media Management Expected to Make Marketing Easier

With the growth rate of Facebook, almost every CMO (chief marketing officer) has realized that social media can take a business to a whole new level. Social media strategies, if implemented properly, should improve the growth of a company. However, most companies haven’t made the most out of social media yet. Their marketing strategies don’t blend well with various social media functions. Most CMOS still use inferior social media management solutions such as the vanity indicators, which measure fan growth, reach and engagement. These relatively outdated tools can’t measure the value social media brings to a business.

Fortunately, tech innovators have developed social media management automation systems that will improve the performance of CMOs. With these systems, you can integrate business and social apps to measure revenue. Salesforce and Marketo are planning to develop a powerful social media management automation application. The developers believe that this program will enhance customer relationship management and digital marketing.

CMOs aim at understanding the needs of the consumer. Their job entails analyzing the strengths and weaknesses of their competitors. Also, they define the market and help in the product design process. With the new social media automation programs, they’ll be able to carry out their duties more efficiently. What’s more, they will work under less pressure and save time. Current and future CMOs will have to relearn the fundamentals of building customer relationships. They’ll have the responsibility of assembling a team that understands the consumers. Additionally, the CMOs will help businesses to develop personalized services and products.

Recently, Coca Cola redefined the roles of the marketing department. The CMO took up the chief growth officer’s responsibilities. So, he’ll be expected to deal with consumer satisfaction, revenue growth and customer loyalty. Social media management automation will enable the CMO to handle tactical tasks. The marketing officer will also have time to focus on the 4 Cs and 4 Ps, which have somehow been neglected for a long time.

US Health Advisors Continues To Make a Difference

USHealth Advisors is a career opportunity to become a Healthcare Representative selling health insurance needs to small businesses. A person with just 3 years of sales experience can become an employee making from $65,000 up to $250,000 annually plus commission paid monthly and annually. They also offer stock ownership to all employees as an incentive. According to their official website, they believe having partial ownership produces a better sales person. Although the official website does not announce salary potential, their listings in job seeking sites such as Glassdoor and Zip Recruiter gave a snapshot of the earning potential. It appears to be a commission based opportunity which would allow for an unlimited earning potential.

USHealth Advisors also offers to their employees an established listing of potential clients to sell their benefits to, as well as a team of supporting agents to assist new in training employees. There is no information listed as to where their established potential customer listing comes from or how it is produced.

An extensive review of their Better Business Bureau rating touts an impressive A+. They have received a 4.56 out of 5 stars based on 15 customer reviews since they became established with the Better Business Bureau in April of 2013. According to the Better Business Bureau website, they have been a limited liability corporation since 2008 with 57 years total in the health insurance business.

USHealth Advisors has satellite locations across America with their Headquarters in Grapevine Texas.

USHEALTH Advisors and its Beneficial Programs

USHEALTH (USH) is an American advisory company that helps business owners and individual’s access innovative and affordable business solutions. USH deals in the provision of advisory to its clients for a long-term benefit solution. The long-term solutions are designed to meet the client’s budget and needs. In addition, they influence an individual’s career by providing professional support in management and savings. Further, they have partnered with other organizations such as Helping Other People Everyday (HOPE). There are several categories of USH such as USH advisors salary, USH advisors location, and USH Advisors insurance.

 

USHEALTH Advisors insurance

 

Through their partnering programs and subsidiaries, they provide products for self employed and individual business owners. The products include; individual health insurance, dental insurance, and income and accident solutions. Additionally, they guarantee a renewable and convertible life policy. The products are sold through agencies and insurance agencies. Recently, USH were announced as the 2017 Gold winner for its Corporate Social Responsibility Initiative. The ceremony took place at San Francisco during the SVUS Red Carpet Awards. Mr McQuagge expressed his joy as this was the highest award that the company had received.

 

Insurance is one of the most essential life plans in an individual’s life. The variety of insurance plans offered by USH ensures an individual is covered at all times. The life choice plans provide a long term essential coverage of an individual’s business, health, retirement, and accident or illness which promotes confidence in insurance.

USHEALTH Advisors BBB

 

BBB ratings are opinions on how a business is supposed to run or interact with its customers. Ratings are based on information provided about the business. The information also include complains received from the public or directly from businesses or online data sources. The highest BBB rating is A+ and the lowest is F. However, when BBB declines to rate a business it is rated NR (No Rating).

 

The significance of BBB rating is to provide business owners additional information on their business that will aid in the monitoring of their business performances. One of the key aspects to note that leads to the decline in rating of a business is failure to honor commitments and settlements. to know more about they offer here.