Monthly Archives: August 2017

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.

Amazon Launches Social Shopping App

Have you ever scrolled through your Instagram feed and wanted to buy an item that caught your fancy right then and there? If that is you, Amazon has you covered. Sort of.

The online retail giant has recently launched Spark, an Instagram-type feed that can be accessed through the Amazon app. If you are a Prime member, you can see glossy photos of items that Amazon has for sale and purchase them right through the app.

These must-have items will be based on your preferences. When you install the app you will be asked to choose between a number of interests like men’s fashion or health & wellness.

Once you have made your selections, your feed will be populated with items that Amazon thinks you will like. The app will show you exactly which items are for sale through Amazon. Not all items will be available.

You can even follow other Prime members who share your interests and see what they are buying and sharing. The app s still fairly new so there may not be too many users to follow at the moment.

There is also another reason that the pool of users might be small as well. Not only do you have to be a paid Prime member, but you also must have made a “minimum amount” of purchases on Amazon. At the moment, Spark looks like it is being marketed to the hardcore Amazon shopper. However, if Amazon really wants this service to take off, they will certainly have to open it up to a wider audience.

The Social Media Marketing Tool

Tons of entrepreneurs are utilizing social media to market their businesses. This has become the norm for so many companies because there is a growing demand for more social media apps. There are already huge companies like Facebook, Twitter, Instagram and Snapchat, but it appears that there is room for even more because this is where all of the marketing is starting to evolve from.

Fewer people have a need for television commercials these days because fewer people are watching traditional television programs. Social media is simply the best way for entrepreneurs to stay wired into potential customers. The reality of the social media game is that there is more online for people to see without actually utilizing any television.

Netflix is creating shows, and Amazon is doing the same thing as well. For some people it is not even worth your time to subscribe to cable because there are so many alternatives to cable television. This means that entrepreneurs have to find the alternative way to connect with potential customers. Social media has proven to be that platform for all of those that need that alternative method for acquiring customers.

The need for people to look outside of traditional marketing allows social media companies like Facebook and Snapchat to endeavor into other aspects of business. These are companies that can actually gain the attention of customers through marketing, but these companies can also provide things like news coverage as well.

It will allow people to get all of their information from a singular platform. There will not be a need to go anywhere else and engage in anything else. Everything can be done from a computer or smartphone. With this social media has also allowed entertainers to promote movies, albums and any other type of entertainment outlet to fans.

Facebook Stock Could Surge

Ever since the company was founded in 2005, Facebook has been one of the leading technology and social media companies in the world. While it started with modest roots, the company has grown substantially over the past decade and is now considered one of the most valuable companies in the world. The company has continued to impress investors as it has continued to increase revenue, find new users, and increase streams of income. Because of this, the Facebook stock has been among the best performing stocks on the open market (http://www.cnbc.com/2017/07/18/these-two-stocks-could-be-set-to-surge-on-earnings.html).

While the Facebook stock has continued to surge over the past few years, some investment professionals think there is still a lot of potential for further gains. One of the main reasons for this is that the stock analysts suddenly do not have as high of expectations for growth. While this may not seem like a positive, the stock has continue to perform well even with reduced expectations. In a situation in which a Facebook continues to beat these expectations, there could be a substantial amount of value increase in the stock price.

One of the biggest dates coming up for Facebook is next Wednesday. On this date, the company will release their second-quarter earnings. For the past few quarters, Facebook has managed to greatly exceed the expectations set forth by investment managers. If they are able to do this again, there is a very good chance that the stock could see another sizable increase in share value. With a share price that is already nearly $165 per share, the chance for it to reach $200 per share by the end of the year suddenly seems reasonable. This is a great improvement for the company as just a few years ago it was struggling to stay above $50 per share and looks like it could be a bust after its IPO.

The New Social Media Business Platform

A number of people are going to take the social media to promote their businesses. This is something that has become the norm because the apps that were initially just used for building friendships and connecting with friends are now business oriented apps that are luring more people to companies that are utilizing Facebook and Twitter for marketing purposes.

Social media has always had the ability to be a part of the business world, but it was just a time-consuming process to sort out the ways that entrepreneurs could actually utilize it for
marketing. Some of the apps are still in a growth stage, and there is still no clear-cut way to bring for any real revenue from advertising. Twitter is one such app. It’s a very popular app, but it has not been easy for entrepreneurs to actually get a lot of things done in terms of marketing products. With Facebook, by contrast, there has been a lot more growth.

People have been a lot more inclined to connect with users through Facebook because this is the app that has made the process of advertising so much more convenient.
People are able to connect with their friends and actually find out what someone may be interested in based on the likes and interest of their other Facebook friends. Twitter has not been able to cross into this territory as well because most of these users for Twitter are simply expressing opinions. They are not building pages where they really discuss their favorite things. The business world is definitely changing for the better thanks to technology, and social media is going to be the driving force for people that are trying to keep up with real-time marketing process. Entrepreneurs can get instant results from people about certain products or services.

What Goettl Has Done For Service And Job Growth In The Southwest

A recent article on PRNewswire has stated that Goettl Air Conditioning will be adding even more employees to their service team over the next few months with now over 100 positions open. These positions include both field service technicians as well as call center employees to serve the Phoenix, Tucson, Las Vegas and part of Southern California areas. CEO Ken Goodrich is proud of what these additions mean to the company and says they will continue to make sure customers’ needs are met completely. Goodrich has certainly advertised the company’s competitive pay and benefits for employees.

 

Goettl Air Conditioning has been in business since 1939 when its founders Adam and Gust Goettl moved out to Phoenix, AZ and took up the HVAC repair trade. Goettl became primarily focused on residential HVAC customers but does maintain some commercial work. The company did go through some hard times when they had to discontinue manufacturing their company brand of HVAC technologies, but it was later revived after Goodrich bought the company. One of Goettl’s chief areas of expertise is installing the right size HVAC units as well as Energy STAR equipment. Goettl also has helped people who couldn’t even afford to heat or cool their homes. Visit LinkedIn to know more.

 

Goettl formed a partnership with The Sunny Plumber, a plumbing contractor that also serves the greater Las Vegas area, and not long after doing so the two companies gave of their time and money to help an elderly man living in Las Vegas cool his home. The man had had several health problems and didn’t make enough in social security income to have his home repaired, so Goettl and The Sunny Plumber came and installed a new air conditioner and fixed several leaky water pipes. Goodrich said he felt this was in line with the company’s values of doing the right thing and serving the local community.

The Rise of Social Media as a Business

Social media is changing the way that people do business. There is a great need for social media in the business world, but most people would have never guessed that companies like Facebook would be as profitable as it is because of the need for marketing.

The real reason that social media has become big business is that there is a need for an alternative method to marketing. Now that so many people are moving away from traditional forms of entertainment there has to be a way to reach these customers that look at traditional entertainment outlet. That is the thing that has caused the most amount of appeal to a social media outlet of business opportunities.

Social media is something that has allowed many people to totally transform the way that they market their companies. So many people have become accustomed to marketing through a platform where people find their products or services through magazines or some type of television commercial. Today there are a lot of people that do not even have TVs in their homes because they are getting everything through the internet.

The shift in the business world for social media is huge. There is also a great increase in bandwidth for people that have the ability to stream. That is why it is easier to get people to acknowledge new artists in the music world when it comes to streaming music in the business world.

YouTube has TV shows. Netflix users have access to shows that are created by Netflix. There are a ton of different opportunities for people to be entertained without any type of television in the home. That is why social media maybe the best thing for people that want to connect with those customers that do not value traditional entertainment programming.

The Mathematician: Michael Lacey

Michael Lacey is a very brilliant mathematician that graduated from the University of Illinois at Urbana Champaign in 1987. He received his Ph.D from there. He was guided by Walter Philip. Michael Lacey has achieved a lot in the mathematical world, he wrote his thesis about probability in Banach Spaces.

He also had his hand on topics such as ergodic theory and harmonic analysis. Mr. Lacey solved a very difficult problem that had to do with empirical characteristic functions and many others had tried to do the problem but hey had failed.

His first job after he graduated were at Louisiana State University and the University of North Carolina at Chapel Hill and at UNC is where he had the biggest impact.

At the University of North Carolina at Chapel Hill, Michael Lacey gave his explanation for the central limit theorem, which has not been proven yet but it is almost considered to be true.

Michael Lacey has been given many wonderful reviews by his students, on his website one student stated that, “I remember you telling us after our first test that we will do better in our other classes because of the level at which we will be working in your class- and it’s true!

I’ve learned to think on an entirely different level, and I feel more prepared and confident about Calculus 2, as well as my other classes than most of my peers from other classes do.” This shows that Michael Lacey has had an enormous impact on many of his students in terms of the intellectual level. Read more: Michael Lacey | Facebook

He received many awards throughout his life time such as the Salem Prize and the Guggenheim Fellowship for Natural Sciences. He has been working at the Georgia Institute of Technology for the past 21 years and he has been a member of American Mathematical Society since 2012.

Learn more about Michael Lacey:

http://www.bizjournals.com/phoenix/potmsearch/detail/submission/6427818/Michael_Lacey

Facebook Plans News Subscription Service

The social media site Facebook has been in the early stages of developing a subscription news service that will integrate with many of the largest publishers in the world and create easy to access news for their users. While the site is still in the early stages of development it may be rolled out in a trial basis with some publishers gaining access to selling subscriptions through the site.

This service would operate in the following manner, similar to that of other paid news sites. Users who log in to Facebook would be able to read a certain number of free articles per month but would be locked from reading more until they signed up for the subscription service and began to make payments for the subscription. Users would not be actually visiting the publisher news site, but rather staying in Facebook while reading these articles which would leave Facebook with the ability of providing advertisements to users during this time period as a way of monetizing their site users. There is no indication of whether or not Facebook would be sharing in the revenue generated from the news subscriptions that are signed up through this program.

This subscription news platform would be built on top of the site’s current Instant Articles platform which provides viewers with access to news articles through the site. Users on Facebook interact with other users with these news articles and provide commentary on the articles after liking and sharing them with other users.

This initiative by Facebook would represent the first time that they are initiating a paywall on their site and working with publishing news sites to block content for non-payers. There is also no indication of how the pricing of this program and how it will compare to the news memberships sold directly through the news sites.

The Making of Susan McGalla, the Most Sought After Executive Consultant

Susan McGalla is an accomplished American businesswoman who is also the vice president of business strategy and creative development at The Pittsburgh Steelers, LLC. Susan is well known for her skills in merchandising, leadership and retail. Over the years, Susan has made her name as one of the most sought after executive consultants.

Career and Education Background

After graduating with an undergraduate bachelor degree in business and marketing from Mount Union College, Susan was ready to begin her career. Her career began at Joseph Horne Company, where she held several positions including marketing and managerial. Susan worked at the company until 1994, when McGalla joined American Eagle Outfitters (AEO). At this company, she began as divisional merchandise buyer. The hard working business genius quickly grew to hold several managerial positions before she was ultimately named as the firm’s president and chief merchandise officer.

Success Stories

Susan McGalla star began to shine while serving at American Eagle Outfitters. Under her tenure, she raised the revenue of the enterprise from $340 million to over $3 billion. She also expanded the firm from one brand to four brands. Susan was able to manage over 1,000 stores and more than 28,000 employees excellently. It was also under her leadership when the company launched AEO’s Aerie, a lingerie retailer, and more than 77 kids’ brands. Susan left AEO in 2009 and joined Independant where she served as the retail industry consultant for two years before leaving in 2011.

In 2011, she joined The Wet Seal, Inc, where she served as the CEO. Under her tenure, she reinvented two brands, Arden B. and Wet Seal, which had been stagnant for long. By so doing, she attracted and hired world class brains at middle management and executive levels. Susan also improved customer satisfaction through improving product quality. She left the firm in 2012 and founded P3 Executive consulting, LLC. She left the company for two successful years and joined The Pittsburgh Steelers, LLC, where she currently serves as the vice president of business strategy and creative development. With such a remarkable background, Susan is arguably the best consultant in marketing strategies and corporate fashion.

Board Membership

Susan McGalla sits on several boards. She is a member of Magee-Women Hospital Research Institute and Foundation. She also sits on the board of HFF, Inc., a publicly traded firm that offers commercial real estate services. Susan is also the director of Allegheny Conference on Community Development. Earlier she had served as a trustee of the University of Pittsburgh.