Monthly Archives: July 2017

Social Media Platforms and Marketing

Most startups in the United States face several challenges such as limited manpower and limited access to working capital. However, the internet revolution has changed the startup landscape, allowing entrepreneurs to start a company with a computer and a dream. The new challenge facing internet startups is choosing which social media platform is right for marketing their business.

 

If entrepreneurs do some upfront homework on social media channels and marketing, it can save thousands of dollars in marketing costs and payroll costs devoted to social media marketing. One of the key questions to ask is which platform provides the most ROI for a business. From Instagram to Facebook to Snapchat, here are a few ways businesses can narrow their choices for social media marketing purposes.

 

Instagram

This social media app has 500 million users worldwide, and statistics show 59 percent of those users check their accounts every day. With such a wide audience, Instagram is a great brand building resource. If businesses have a decent following already established, they can use the app’s powerful video and imaging tools to create visually appealing marketing content.

 

Facebook

According to Forbes, only 9 percent of Facebook’s users are between 18 and 24 years of age, while 32 percent of the platform’s users are between the ages of 25-54. Experts recommend building a company page that utilizes the platform’s robust advertising tools to target an older audience. Statistics show that 44 percent of Facebook users check their accounts three or four times a day.

 

Snapchat

Forbes states that 100 million Snapchat users consume a minimum of 30 minutes of content each day. The free social media platform is a content marketing goldmine, where businesses can focus their marketing efforts on the most sought after generation in U.S. history, Millennials.

How Facebook Continues To Make Money Despite Its Success

It is pretty amazing to think that a social network as large as Facebook is able to still think up new ways to make money. Many believed that in its early days it was going to be just another fly by night social network that disappeared as we all forgot that it even existed at any point. That obviously is not what happened and in fact the network only continues to grow.

 

Facebook is huge and continues to add new users according to CNN Money. Some 1.59 billion people now use the website every month. That is up in recent years as the company continues to find people who are not on Facebook who then create profiles. It is almost hard to imagine, but that means that Facebook profiles exist for more than 1 in every 7 people on Earth.

 

Facebook continues to add new features that a lot of people like at the end of the day. Even though it seems that every time Facebook adds a new feature it is panned by the public in general at first, the numbers show that people come around, or at least that they are not willing to delete their Facebook over it.

 

Some of the new money making features that are available today are the features that allow one to hide posts from the exes as well as live video streaming and more advanced search features.

 

New features have made it possible for Facebook to keep users on the site for longer periods of time and to learn more about those users. This means that they can more accurately tailor the ads they show to those users. That helps Facebook to earn more money and makes for happier advertisers as well. You definitely want to have happy advertisers if you are a website that relies on that income. Facebook has done a masterful job of this and has achieved its goal of making the world a more connected and open place.

 

Tips for Your 2017 Search Engine Optimization Strategy

Search engine optimization is all about increase the amount of times that a given company’s website appears on the first page of search engine results. Since search engines like Bing and Google often act as filters for what customers end up seeing, companies that can achieve page-one results on these search engines are in much better shape.

 

How do you get these improved results? It mostly boils down to two practices – keyword optimization and link building – but having a functional website will also obviously bolster your search engine results. Remember, that you’re trying to increase traffic and engagement to your core website, so everything on your website should be running smoothly.

 

Make Your Website Responsive

 

Your website should be able to load across all kinds of devices without a hitch. Also, remember that search engine optimization perhaps provides the heaviest return on investment of all digital marketing strategies because it gets it done on its own while turbocharging your other digital marketing efforts.

 

More brand awareness and higher site usability are other SEO benefits that you can expect by embracing a comprehensive search engine optimization strategy. Still, the game is always changing, so here are some ways to stay ahead of the curve:

 

Shift Emphasis to Keyword Intent

 

 

When a lot of marketing types start talking about search engine optimization the first thing that springs to mind is keyword optimization. That’s important, to be sure. The emphasis is now changing, though, to anticipating the end user’s needs and how those needs are affecting their searches. So, keyword intent is very important: Gone are the days of simply stuffing keywords to get results.

 

Focus on Bing Too

 

 

Bing is admittedly playing second fiddle to Google, yet Bing’s stock is rising due to its more predictable rules and rising user base. Bing features explicit algorithms, SEO rules, and transparency with social signals that are all combining to make it more popular.

 

When Integrity Is Taken Into Account

The Resilience and Strength Called Betsy DeVos

There’s a great deal of controversy going around within major news sources. Much of that revolves around the powerful Trump Administration. And we’re not inviting you to join in on the rumors, small talk or to pick a political side. We want you to consider how one woman shows outstanding resilience when the world at large is left in unsurety.

The recent comments made by Elizabeth “Betsy” DeVos is clear.

Though she sees the real dangers of potential climate change, her supports rests safely with her current chief and commander. And there’s no better place to put your support than among those who support you. It’s Donald Trump who appointed Betsy DeVos as the U.S. Secretary of Education.

And Elizabeth DeVos doesn’t take her opportunity lightly. As we consider who she is, who her family is and what type of business she was involved with through Amway, it’s clear to understand. A woman like Betsy can be so supportive because support is what Betsy had dedicated her entire life to. Her husband is a great example of her supportive nature.

Follow: https://twitter.com/BetsyDeVos?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Dick DeVos was once the Amway President and a successful representative in the business when he was growing up. But there’s a strong person or group of people behind every successful person. Dick was clearly a great success in the same manner that he is today. Think beyond the current glory and the picture becomes clear. We look to Betsy for help.

Her actions today prove her habits that she also had n the past.

This is specifically the characteristics of someone with a great understanding in resilience and strength. In order to give either to others, the person offering these must innately know or understand what it means to be supportive. And the past work of Betsy only shows a supportive nature.

So when Betsy DeVos was confronted about what the U.S. President’s decisions were, she could only find it within herself to give utter support to his cause. It’s impossible for everyone to understand the reasons for the things we do. We couldn’t define the motives of one man entirely and without him sharing the information. Visit the website U.S. Department of Education to know more.

So when it comes to taking actions on the charitable needs we have in society today, it’s women like Betsy DeVos who doesn’t waver. And we’re likely to see her supportive nature well into the near future.