Monthly Archives: February 2017

Social Media Comments Cause a “Brew-ha-ha” in California

The owner of a craft brewery in the Golden State has learned some very hard lessons about the role of social media in modern business.

 

According to a January report broadcast by CBS13, a Sacramento television news station, the 12 Rounds Brewing Company is facing a boycott by local craft beer lovers who do not approve of Facebook updates posted by owner David Murphy, who appears to be a supporter of U.S. President Donald Trump.

 

Murphy started the “brew-ha-ha” with a post that was not well received among those who follow his brewery on Facebook. Murphy’s post slammed the people who participated in the Women’s March against Trump, a protest that largely overshadowed the Presidential Inauguration. In his social media update, Murphy referred to protesters as “garbage.”

 

It did not take long for Murphy to realize that he incited the fury of the social media machine. Within hours, Facebook followers of this East Sacramento Brewery started organizing a boycott; the initial action was followed by hundreds of negative reviews on Yelp.

 

Business owners these days must exercise caution when expressing religious and political positions on their social media channels, particularly on Facebook.

 

Murphy felt the backlash and did exactly what a business owner should do in this situation. He posted heartfelt apologies on Facebook and Yelp. Some of his most loyal customers came to his defense, explaining that he is entitled to make mistakes. In these cases, the damage does not have to be permanent and business owners can make amends with their customers.

 

Selecting the Right Social Media Platform for Your Business in 2017

Business owners and brand managers who did not get around to making a New Year’s resolution for 2017 should think about consolidating their social media assets down to a few meaningful platforms. Although having a widespread social media presence is not a bad idea, the time, effort and investment required to service all social networking accounts may eat away at your business resources.

 

According to a survey published by AllBusiness.com Facebook will continue to be the most popular social network in 2017. Nearly 70 percent of social media netizens choose Facebook as their favorite network; surprisingly, the second most popular is not Twitter. LinkedIn accounts for almost 40 percent of total social media usage, followed by Twitter with 34 percent and Instagram with 27 percent.

 

If you feel tempted to focus your social media marketing efforts on Facebook for 2017, you are not alone: 50 percent of American business owners plan to do so as well, and herein lies the problem: internet marketing analysts believe that this network is becoming too crowded and competitive. To this effect, most brick-and-mortar businesses will probably benefit from being active on Facebook; however, B2B companies should not ignore LinkedIn as a marketing platform.

 

Owners of micro businesses such as hot dog carts and food trucks find that a website and a Twitter account are their best options. Fashion boutiques and other businesses that thrive on visual content are better off using Instagram. Companies that mostly cater to members of the Millennial Generation should not ignore the power of Snapchat.

 

 

An In-Depth Look at George Soros Political and Philanthropy Life

George Soros is known for his wonderful works that have positively changed the social and political status of the United States of America and in the world. He is known for his great wealth which he has earned through hard work. The founder of Soros Fund Management has expressed his heartfelt desire to help the less fortunate persons. George Soros a citizen of the United States but he was born in Budapest Hungary on 12th August 1930. He sought his education at London School of Economics. He has acquired his wealth through sacrifice and effort towards success. He says one of his spiritual mentors is Karl Popper who introduced him to “Open Society.” Though he claims Karl did not teach him, he gave him essays he wrote for him to review on Forbes. The book “The Open Society and its Enemies” written by Karl made a turnaround in his life to date. One of the primary sources of income is the New York Hedge which is a family business. George Soros also owns the Soros Fund Management which is a philanthropic organization among many other in the world.

George Soros Philanthropy

The Soros Fund Management is one of the charitable organizations started him. The foundation on nytimes.com that assists refugees has invested $500 million in refugee based organizations. He also funds organizations supporting immigrants. He began his philanthropic work in 1979, and by 1992 he was able to give over $300 per annum through his chain of foundations across Asia and Eastern Europe. Soros has over 70 active organizations across the world. His extent of philanthropy is beyond finance. He stated in his book “Open Society- Reforming Global Capitalism” he defends social responsibility, the rule of law, democracy and universal idea in a philanthropic manner.

George Soros Social and Political Concerns

George Soros has a powerful political influence across the world. He has positively used his influence to shape the political affairs of many countries. He is known for his immense influence in the politics of the United States of America. He believes in good government management and equal opportunity to all. His political views and ambitions are clear in his book “2000 Open Society-Reforming Global Capitalism.” He is quoted saying his ambition is to develop the world through his charitable organizations on Politico. The money he has made should have a positive change to the social activities and especially social justice. He has defended the racial justice through the Human Rights Watch (HRW) in the promotion of human equality in America. Through Open Society Foundations (OSF) he is seen donating a lot of money to promote social affairs of the citizens. He has channeled these funds through other organization which includes Human Rights Watch (HRW) and American Civil Liberties Union (ACLU). We can, therefore, say George Soros has great ideas in changing the world and make it adaptable to everyone.

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

Facebook Messenger Begins Testing For Business Ads

Facebook is well known for keeping in touch with family and friends and for sharing funny videos. The test to integrate ads into Facebook’s Messenger has begun. The company has said that it will launch its characteristics as a small test in Thailand and Australia, which will for the first time allow businesses to have their ads placed on the Messenger home screen. This style of advertising entails a large thumbnail image followed by a text and a link of the same. These ads will appear below recent conversations.

 

The link will be able to direct users on taking different actions like clicking to learn more about the service or the business in question. This action is similar to the way that Facebook business pages today can directs users to start a chat.

 

Currently, the ads sit on a huge space on the home screen, which is below your favorites and up above the section that shows which friends are online. This feature about the Messenger makes it less user-friendly since you will have to scroll way past the large ads which you may not be interested in.

 

Facebook has, however, promised that the ads will not appear in conversations not unless the user clicks on the ad itself or chooses to start a chat with the brand being advertised. This will make it more convenient for its users.

 

Generally, businesses have been waiting for this moment for a long time when they can use the Messenger platform to reach to their customers and increase their sales easily, gain brand awareness and increase interaction with customers. It is clearly an exciting feature for them as it will lead to growth for their respective businesses.

Be A Good Social Media Listener

Social media is about more than just musing on the day’s events or staying in touch with friends and family. Social media is also about marketing. Facebook, Twitter, and other social media platforms open portals for effectively engaging with audiences who could turn out to be consumers.

 

Business-minded people are known for their ability to think things through. Yet, many entrepreneurs simply create a presence on social media that never really maximizes its potential. Posting material online creates a number of interactive advertisements. Presence does not automatically equate with impact. People looking over the content on a social media page might not really be motivated to react. A disconnect between promotional material and consumer won’t set the stage for success. Social listening, however, just might.

 

Social listening refers to reading what people are writing and posting on a social media page. The insights delivered by what people reveal in posts are worth a lot. Those running social media sites become far too focused on their own work they never review the responses being given. Even if they do review what others are saying, they do not fully intake the commentary. Such an oversight would be a disastrous result for any business.

 

Businesses will invest quite a bit of money into producing generic surveys and questionnaires. The value of these market research tools is well-established. Even though social media commentary provides much more insight into the consumer’s mind, the commentary is not always thoroughly reviewed.

 

When customers are speaking, listen. They have much to tell.

 

Facebook Moves Toward Longer Video Offerings

Facebook is looking to reward video content creators by crediting them for every view that lasts for a minimum of three seconds. This is likely another shift in Facebook’s approach to making itself a valid video platform. Between the reward system and how Facebook’s default state is to automatically play video, publishers made videos with a focus toward grabbing viewership right out of the gates. As a consequence of that approach, many publishers have noticed abysmal completion rates.

 

While Facebook is making changes to how its video content classifies “views,” the social media juggernaut is also modifying its News Feed to prioritize lengthier videos in order to prolong viewer retention and bolster promotion. This shift is just one tweak in Facebook’s focus shift to compete with other video streaming outlets like YouTube and even television.

 

Facebook also plans to play around with their courtship of long-form content by placing mid-roll advertisements within videos that are 90 seconds or more in length. This could easily serve as a message to advertisers that money will come from keeping eyeballs on lengthier clips.

 

In a public comment, Facebook took a stance that any video that can maintain viewership through to completion or near-completion is a compelling video. It added that while longer videos takes up more time, they will be making the change to no longer “penalize” longer videos. It ended the remarks by hinting that lengthier videos would be more likely to receive a greater degree of distribution and proliferation among users.

 

Will Business Kill Social Media?

In its early years, social media promised a world where anyone could publish their thoughts about anything, and the whole world could respond. As social networks have come to realize that they are for-profit businesses that must turn a profit, that promise has slowly faded into the background. According to one commentator, that made spell the end for social media.

John Biggs of TechCrunch recently reported that the shareholders of social network companies are forcing them to censor content. Justyna Kieseilewicz, an artist, recently ran a Facebook ad that featured an artistic nude image. As you might expect, Facebook banned the ad. While corporate interests prevent people from sharing freely, journalists (who have business interests of their own) make people afraid to share freely. Biggs notes that CEOs have learned to their detriment that once a thought is posted online (on Twitter, Facebook or wherever), it never disappears.

Will these factors really kill social media though? The ability to share freely is one aspect of social media that people enjoy, but it is not the only such aspect. Even if people cannot share freely, they want to share. Perhaps social networks will simply grow into a service that focuses on a narrow range of communication.

There might be technological solutions to the problems Biggs cites, too. Snapchat, for example, built its business around the fact that many people do not want their messages to exist forever. There might be room for a social network with a credible no-censorship policy.

 

Facebook Rolls Out New Login Security Feature

Facebook is more than just a social media site. Facebook has become the new frontier of global communications. All members have to do is log into their accounts and post messages to their many friends and followers. And the whole thing is free. Concerns do arise about the security associated with logging into a Facebook account. With so many millions upon millions of members, those with unsavory motivations may be interested in breaching accounts on the social network. Facebook understands these concerns and takes them seriously. The social media kingpin is now taking steps to employ security keys for safer logins.

 

Security keys employ a “two-factor authentication“, which means hackers cannot breach and account even when they have the username and password. Once word about this new feature gets out, a lot of people are sure to take advantage of it. Mysteriously, many others won’t. Then again, there may not be much of a mystery to their motivations. They simply assume nothing will happen to them.

 

Nobody should ever take such a lax attitude towards internet security. Hackers are always on the move looking to procure valuable information and data. Hackers truly do follow the “leave no stone unturned” mantra when performing their work. Anyone who doesn’t believe this theory should take heed of the Yahoo! hack. Over one billion accounts were compromised during that fiasco.

 

Security keys may not be perfect, but the added layer of protection reflects improvements. The added improvements and protections could prevent a lot of hacker-induced grief.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.