Anyone who runs a business knows how crucial social media is to the overall success of it. That’s because social media is a big factor and people’s everyday lives. It’s how they get information, the good and bad, about a place. This can be overwhelming for a lot of businesses especially the ones just starting out. A business can be overwhelmed with all the different platforms that are out there and will try too hard to be on all of them. This will cause them to spread themselves too thin which isn’t good for business.
According to the Huffington Post, a business should instead choose one social media platform and get really good at utilizing it. There are many to choose from such as Twitter, Facebook, Snapchat, and Instagram to just name a few. According to the article, the platform a business chooses depends entirely on their target audience. If they have a service that is geared towards an older crowd then it might be wise for them to choose Facebook. Millenials tend to congregate towards Snapchat. It all comes down to demographics and figuring out which platform your target audience uses.
The type of service offered also needs to play a role. A hair salon would do awesome on Instagram because then the business can show off all of the hairstyles that they’ve accomplished. A hair salon is highly visual and Instagram is a platform that specializes in that. Businesses like law firms would work better on Facebook because they can be wordy when talking about certain aspects of their business.
Overall, every business will have a different social media strategy because no two businesses are the same. Yes, it is true that all businesses need to get on social media but there is truly no one size fits all model. What social media a platform a person chooses depends entirely on who their target clientele is and what kind of services that they offer. It’s important to zone in on one platform and really develop a following there. This well help your overall business be successful and reach as many people as possible.