Could Pinterest Be The Next Big IPO? Investors Sure Hope So

Wall Street investors believe social media giant Pinterest could be one of the hottest IPOs in the near future. Analysts say Pinterest’s greatest advantage right now is that it can expertly monetize non-intrusive advertisements.


Pinterest allows its users to easily see items on various “pins” and connect to websites where they can purchase a wide variety of items. There are no ad intrusions to the overall social media experience on Pinterest.


Just looking at Pinterest’s figures, investors are mightily impressed. Pinterest has over 100 million users, $11 billion valuation, and grew an astonishing 500 percent in 2015.


Pinterest is unabashedly a female dominated platform. 80 percent of Pinterest’s users are women, and 20 percent of all women who use the Internet use Pinterest. This makes Pinterest a perfect place for companies in the fields of jewelry, technology, foodstuffs, design, and fashion.


One interesting feature investors are also interested in is a Pinterest grocery assistant program. This program, which is currently in development stages, will allow users to purchase various items for a “pinned” recipe and add it to their e-shopping cart. Investors see a great future for this program, perhaps even allowing users to do e-grocery shopping from the comfort of their home.


Many high-quality financial studies have been singing Pinterest’s praises as well. A recent study put out by eMarket said that Pinterest was better than SnapChat, LinkedIn, and Instagram in terms of “social advertising effectiveness.” Another study from Wedbush Securities said that Pinterest was on target to garner $500 million in ads by the end of 2016.


Paul Sciarra, Evan Sharp, and Ben Silbermann founded the social media company Pinterest in 2010. Pinterest is currently headquartered in San Francisco and is available in around 20 languages. Pinterest has yet to officially announce any plans for a future IPO.



Tech Experts Reveal Top Tips For Small Businesses On Social Media

Almost every business nowadays has a social media presence. Keeping in touch using Facebook, Instagram, Twitter, or even Pinterest is a great way to expand a business’ consumer base and spread company news. However, as the old adage goes, “with great power comes great responsibility.” Many social media gurus are now sharing the biggest tips small businesses can use online.


The first mistake a business can make is not updating their social media profile often. Some businesses take the time to set up their Facebook, Twitter, or Instagram page, only to leave it completely blank. Social media experts recommend every business put up fresh content at least every week to retain and attract new customers.


One solution to this issue is to set up a strong posting schedule. There are various tools out there to help businesses schedule posts, including Buffer, Sprout Social, and Hootsuite.


Another strong solution to organically strengthening a business’ social media page is to champion user-generated content (UGC). Using UGC often shows the company is actively concerned and interested in their customers. It’s important, however, for companies to ask the user if it’s OK to share his/her post before re-posting UGC.


One important way to engage with users is to take a look at their comments and respond to them quickly. One of the major problems businesses with social media sites face nowadays is addressing comments in a reasonable timeframe. Even if a business can’t respond fully to a user’s question, it’s important to at least acknowledge that the comment has been read and that the company is actively considering it.


The bottom line is that all businesses should remain vigilant and active if they are tempted to open up a social media website. The wiser businesses use social media, the stronger growth they can expect.



Norman Pattiz Helps Head Up New Show

The world of the paranormal has long been one that people find fascinating. Many people are intrigued by this world that apparently lies just beyond our senses. Thus it is not surprising that a new show takes on this world and tries to explain to viewers ideas they might have not have encountered before. Those who enjoy learning about the spirit world can find out new ideas about how it works from experts who have spent many years studying it in great detail. The podcast aims to explore the world of ghosts, angels, demons, aliens and other kinds of encounters with another world. Listeners of the podcast can expert to hear the words of experts as they explain what the world knows about this subject and what it has yet to discover. The enlightening show will be hosted by Dave Shrader and produced by radio expert Tim Dennis.


Creating A Vision


The podcast is one in a series that is the brainchild of Norman Pattiz. A member of the Radio Hall of Fame, Pattiz has been instrumental in helping to bring the world of radio forward. With his vision, many kinds of radio shows have been created that help showcase this evolving medium and offer programs that both advertisers and listeners have come to love. His work in this field spans over thirty years, allowing him to get a clear viewpoint and offer many varied insights into the world of radio. His career has evolved in many directions during the course of his life, giving his listeners the chance to learn from him as he has learned from his work as well.


Growing A Company


Pattiz started his career in a small studio in Los Angeles. Los Angeles is where his roots today still lie. His early efforts quickly paid off, leading him to a career that has since taken off and expanded in all kinds of new media. As someone who does a syndicated radio show, he is able to reach many people. His company, Westwood One, has grown enormously in the last decades as it has become America’s largest radio network, serving a network of happy listeners and many advertisers. The network supplies all kinds of programming to listeners in the United States on various kinds of topics from sports to news. He and his team of staffers look forward to continuing their work informing the American public.

Learn more:

Norman Pattiz

Social Media Succeeds in Providing a Better Advertising Option to the Small-Scale Entrepreneurs

There has been uproar on the use of social media among the young millennial and the businesspersons. Most of the youths use social media for entertainment while entrepreneurs use it to promote their businesses. The small-scale entrepreneurs who may not have enough capital for advertising and marketing turn to social media as an alternative. Most of them attest to great success in their business by using different platforms such as Facebook, Twitter, Instagram, Youtube, Google +, and Pinterest, among others.



Use of social media in business



Internet Retailer’s Social Media 500 gave a report showing that the top 500 social media retailers earned $3.3 million in 2014. In addition to that, the social media driven retails and the traffic sales have registered higher sales compared to other online channels. Entrepreneurs using social media in their business may customize their ads to contain the “buy” button on the posts. The other way of generating money using the social media includes directing traffic to their websites and applications through advertising. Approximately 64% of the small business owners rely on social media for their business advice.



Social Media and Marketing



Small business owners with no experience and capital in business turn to social media for advertising. The variation in the use of the social media depends on one’s budget, the target audience, and the company’s goal. Instagram is ideal for posting the high-quality photos while Twitter works well with multiple posts daily. Artistic and women products perform best on Pinterest while Linked In targets very formal clients or businesses. An entrepreneur intending to spend some capital on paid ads would consider using Facebook.



YouTube Pays $1billion to the music industry



According to a December post on Business Insider, YouTube has paid the music industry more than $1 billion in the past one financial year. The income paid out covers the advertising alone without the inclusion of revenue generated from subscriptions. YouTube intends to increase the number of subscriptions as a way of helping the digital companies increase their average revenue per year. The digital media use the subscriptions to provide an ad-free premium experience to the users and increase their income every year.




White Shark Provides Marketing Solutions to Upcoming Businesses.

White Shark Media is a Search Engine Optimization company that is based in Miami, Florida that helps Small and Medium-sized Businesses (SMBs) to manage their advertising campaigns. Currently, the company has a workforce of about 144 full-time employees. According to reputable independent authorities on search engine vendors and client testimonials, the company enjoys positive reviews as a result of its effective business strategies. White Shark has helped many companies meet their business goals. It is in this light that the company has an ever expanding client base that currently stands at over 600 entities. It has an impressive client retention rate of about 10%. This percentage is well within the acceptable industry standard.

White Shark Media provides some services to its clients chief among those being its core services like

  • Search Engine Optimization
  • Web Development
  • Pay Per Click Management
  • Mobile Marketing
  • Web Design
  • Web Analytical Tools

The company compares relatively well with other leading SEO companies when it comes to Pay Per Click Management. It also provides free evaluation services on Adwords Evaluation Risk. Other outstanding services that it provides include offering low monthly cost to relatively new businesses about Local Websites and Adwords. In the area of Local Adwords Management, the company provides services that integrate highly effective features like click to call and call tracking. The company also involves itself in e-commerce Adword Management and has helped many companies achieve their full potential.

White Shark Media is actively involved in the provision of other secondary services like Google Shopping Campaigns and Google Analytics. Its other business activity includes Bing Ads Management where it has been estimated that it has about 29% penetration of the US market. The company also uses Display AdWords Management to target users on relevant websites.

White Shark Media is also a Local SEO Evaluation and Local SEO Management company that is actively involved in designing on the Local Business Website, a creation of hand-drawn logos and Webmaster Services. It offers resources and events at no cost especially concerning its scanner and evaluation services. Some of the most notable services that are offered free of charge include

  • Free Local Listing Scanner
  • Free AdWords Evaluation
  • Free AdWord Book
  • Free SEM Evaluation

White Shark Media is in the industry of making Small and Medium-sized Businesses (SMBs) to grow by carrying out effective marketing campaigns to improve their market presence and visibility. It helps its customers concentrate on their core businesses by offering their expertise and experience to manage their marketing campaigns. This is the main reason why White Shark Media is associated with reputable and successful companies

Distance Learning Course Teaches Students How To Successfully Trade On The Stock Market


Jim Hunt is a highly regarded financial strategist and adviser. His Wealth Wave course was popular among people because of his complete accuracy of the stock market trade. Hunt admits that many people fail to make sound financial decisions that cripple their growth earnings. Hunt says that sound decisions about your finances will pioneer your financial growth. Many people listen to their naysayer’s and fail to hand with positive people. Your ability to start a new business and successfully say goodbye to your boss depends on your decisions and your level of confidence.


His VTA Publications course has become very popular and has contributed to the growth and development of several Fortune 500 companies. His course offers over 5,600+ financial strategies with tuition assistance. He also gives his clients CD’s and tutorials that will help them with his online distance learning course. Hunt gives away the secrets the big banks and business corporations don’t want you to know. In fact, he teaches his clients valuable secrets about the stock market. Individuals will learn how to make a real return from a falling stock market. Most people invest their money when the stock market is good, but Hunt, teaches his clients how to earn from a downward spiraling stock market. You can also learn the secrets of biblical wealth, by receiving a hundred fold of your investment each time you trade on the stock market.


Jim Hunt through VTA Publications also offers secrets of the stock market on his YouTube channel. He takes his money and participates in various trades while reporting the actual results to his viewers. His YouTube channel is available to everyone with an internet connection and access to the web. He encourages new traders to interact and ask questions. Experienced investors says he offers additional advice that has helped them receive a huge return. His latest efforts consist of Hunt making a millionaire out of his mum. Hunt plans to do so in under ten trades. This advice is also available through his VTA Publications course and YouTube channel. You’re encouraged to build your wealth today by visiting the official VTA website.

Live Video and Brand Development

Live video, increasingly more available through social media sites, is becoming more widely used for brand development, according to Forbes magazine. There are a number of reasons why live video is becoming more important to business enterprises as the world exists 2016 and moves into 2017.

Still a New Medium

Live video via social media sites like Facebook is in its infancy. 2016 was really the first year when this type of technology became available at online portals like Facebook.

With that said, while it is still a new medium, it is being rapidly embraced, not only by individuals on social media sites but also businesses and organizations of different types. Industry analysts anticipate the use of live video provided on social media platforms will only be used more broadly by a wide range of businesses in 2017.

Solid Tool for Brand Development

Social media has proven itself a powerful resource when it comes to aiding a business in establishing and then building a brand. Live video, attached to a social media site, is being viewed as an important new, user-friendly and versatile tool in the brand-building, brand-maintenance arsenal.

Good Return on Investment

Another of the benefits associated with social media-based live video feeds is the fact that it is proving time and again to be a cost effective alternative in the brand development arena. Oftentimes, the only real expense proves to be that associated with a team member responsible for carrying out brand-related live video feeds through social media.

The Best of UK Vintners

Despite being a minor wine producer in the European Union (EU), UK is one of the largest wine importers worldwide. Several bodies regulate the wine industry in the UK.

The Wine and Spirits Trade Association (WSTA) comprises companies in the UK that are involved in the making, exporting, importing, distributing and selling wines and spirits. WSTA agitates for an active wine and spirits industry in the UK by encouraging good production and selling practices, and responsible consumption of the product.

United Kingdom Vineyards Association (UKVA) is comprised of grape growers and winemakers. The mission of the association is to speak on behalf of its members, support members by providing advice and ensure the success of the industry through appropriate legislation.

The Food Standards Agency (FSA) is the body charged with food safety and hygiene in the UK. In the wine and industry, it provides advice to different players in the sector. Also, it uses its Wine Standards Inspectors to implement EU wine laws in the Kingdom. UK vineyards are required to register with the agency.

Top Players in the Wine and Spirit Industry in the UK

Some of the biggest UK vintners are Highbury Vintners, Wilkinson Vintners Ltd., Merchant Vintners Company and Farr Vintners Ltd. among others. These companies produce different varieties of wines in various quantities. Also, the companies offer their customers with multiple purchasing methods such as via online mode or at various pubs, restaurants, and supermarkets among others.

A report released in December 2014 showed that about 90% of all the wine in the UK as being distributed by the top 30 distributors. Some of the biggest wine suppliers and distributors in the UK are Liberty Wines Ltd., Alliance Wine, and Bibendum Wine Ltd. Other UK vintners’ distributors are Bordeaux Index Ltd., Bon Coeur Fine Wines Ltd., Albany Vintners Limited and En Primeur Ltd. among others.

How to Purchase Wine from UK Vintner

UK vintners offer their customers a chance to purchase wine online. In many companies’ websites, customers are required to select the particular product they want, their location, notably the country and region, and the grape variety they want among others. The websites provide customers with the prices of the products they have chosen. Most UK vintners accept different payment methods such as the use of Visa, MasterCard, Solo, and Delta among others.

Invinity Wines, Ditton Wines Traders, and Carte Du Vine among others are companies which consumers can make online wine purchases. They offer more wine varieties than in other places. Customers with membership in these enterprises get discounts and other benefits.

Learn more about UK Vintners here.

White Shark Media Makes Chum Out of Their Competition

White Shark Media is a cutting-edge AdWords management company. They are a premier partner with Google Adwords and this is not something that just any agency gets to be. Google handpicks their Premier partner agencies; and only allows people or agencies that meet their tough eligibility and training requirements.


White Shark Media offers a risk-free evaluation by one of their specialists for your company. They will evaluate your company’s strengths and weaknesses in order to help you to get the best performance from your Google AdWords campaign. They are upfront about cost and there are no surprises once you start with them.


The cost per month will depend on your company needs. Specialized management for your AdWords campaigns will depend on what your company requires. But White Shark Media will be more than upfront about it. They offer the ability to communicate via email and phone with any of their certified staff. They are quick to answer any questions or concerns that their clients have.


Check in to their website and you will see that they have numerous client testimonials. So it is easy to see how respected and trusted they are as an AdWords campaign agency. Navigating the minefield of Google AdWords is not an easy task so it helps to have an agency that is a force to be reckoned with in this arena.


White Shark Media will tailor any companies online marketing campaign for whatever size business they have, small, medium or large. This agency has been fast growing due to their expertise and loyal following as well as their cost-effective campaigns for any business. Add to that customer service that is above grade and you have a winning combination.


White Shark Media makes sure that they track all of their clients marketing efforts in extreme detail. They have keyword level tracking and reporting software as well. They make sure that they give a full accounting to their clients every month on exactly what is happening with their companies marketing campaigns.


White Shark Media is committed to their clients and they offer full transparency of their innovative and cost effective marketing campaigns. They also do not require that the businesses that they work with have contracts. They are secure enough in their performance to go month-to-month without forcing clients into a contract. They show the dedication and experience and customer service that it takes to be competitive in digital marketing.


Find out more about White Shark Media:

Martin Lustgarten: Duties of an Investment Banker

Investment bankers offer capital markets advisory services to institutions and governments. They help their customers to generate funds in the financial markets, offer comprehensive financial advisory services, and supervise the process of mergers and acquisitions. Therefore, investment bankers tend to generate immense profits when the financial markets are faring well.


Duties of investment bankers

  1. Arranging finance

Investment bankers help companies and governments with the process of raising capital. If a company is planning to issue bonds, the banker will orchestrate the bond issuance, set the price of the bond, work in close collaboration with the issuer to fill all the required U.S. SEC’s documents, and sell the bonds on behalf of the issuer. Bankers can also arrange equity financing for companies.

  1. Mergers and acquisitions

If a firm wants to purchase another firm, an investment banker will provide advice on how to approach the acquisition process. The banker will value the targeted company and set a price that matches to its value.

  1. Underwriting of Securities

Investment bankers can sell securities to the public or corporate buyers after buying them from issuers. They purchase the securities at a given price and eventually include markup in the sale price and, hence, realize a profit that reimburses the underwriting risk they take on.


Martin Lustgarten

Martin Lustgarten is an established investor residing in Florida. He has heavily invested in the sector of investment banking. Lustgarten, Martin Investment Bank is a brainchild of Martin. He created the firm to provide investment solutions to both small and large business in the United States. He has strengthened the financial muscle of his company by investing in different countries across the globe. Martin is a passionate advocate of portfolio diversification and global investment.


Makinz a difference

Martin Lustgarten leverages his cumulative experience in the arena of investment banking to help people succeed in business and all aspects of their life. He offers wealth planning and financial advisory services. Martin guides both young and experienced investors in making profits in the competitive investment-banking world. He uses his active Facebook and Twitter accounts to share innovative business ideas with his followers.